

James & Ella
James & Ella Kibble + Raw Puppy review
A turkey puppy kibble that shows its working, with the 60.5% meat headline broken into fresh turkey, meal, freeze-dried pieces and fat. Energy is declared at 430 kcal per 100g. It sits in our Good band, and the one real gap on the label is calcium.
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Our view
Likely to suit
- Puppies raised on one meat
- Grain-free households: potato at 22.5% and sweet potato at 12% do the binding
- Busy pups with energy to burn, at 430 kcal per 100g against the 376 a puppy kibble typically offers
- Owners who want the meat headline broken down
Worth watching
- No calcium figure. For a large or giant breed pup, ring the maker for the number
- Salmon oil in the recipe, so it is not fish free
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. Portions climb while the frame fills out and ease as it finishes, so start from the bag's chart and let your pup's shape do the fine tuning.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Turkey
The score, in context
- James & Ella Kibble + Raw Puppy 67.0
All one Good. Typical dry food: Good.
Meat carries this one a little ahead of the typical puppy kibble, on a label doing several things competently.
What's in it
- Freshly prepared free-range turkey24%
- Turkey meal, freeze-dried turkey pieces23% and 8%Water already gone, so they carry more protein than their share suggests.
- Turkey fat5.5%Same bird as the protein.
- Potato, sweet potato, peas22.5%, 12% and 4%No cereal anywhere.
- Vegetable gravyThe vaguest entry on the list.
- Beet pulpGentle fibre.
- Salmon oilMarine omega 3 for a growing brain and coat, and fish on the allergen picture.
- Minerals, dried carrotcarrot 0.5%Equivalent to 4% fresh carrots.
- Prebiotic MOS0.2%
- Cranberry extract, blueberry powder, marigold meal, turmeric, spearmint0.015% each for the first twoGarnish.
Vitamins A, D3 and E with iodine, selenium, copper, iron, manganese and zinc, all dosed, a little of it in chelated or yeast forms.
No calcium figure on the label. For a large or giant breed pup, ask the maker for it.
No moisture declared, so dry matter readings use the standard 8% for a kibble.
Named ingredients
Against the range
Turkey is the only meat, declared at 60.5% and split four ways, with the fat from the same bird. Potato, sweet potato and peas carry the starch with no cereal. The analysis stops at ash: no moisture and no calcium figure.
Nutritional analysis
Declared analysis
30%
19%
2%
9%
Dry weight
32.6%
20.7%
2.2%
9.8%
34.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60.5%
0.1%
38.6%
0.5%
0.3%
Pricing & size
- Price per kilo
- £15.33 (RRP)
- Pack
- 1.5kg, 3kg, 4.5kg, 6kg
- A 15kg dog eats
- 140 to 295 g a day, 215 in the middle
- Cost per day, 15kg dog
- £3.30
Premium end of the market for a dry food, and the price runs ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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