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Iams Advanced Nutrition Adult Small & Medium Breed – Fresh Chicken

Iams

Iams Advanced Nutrition Adult Small & Medium Breed: Fresh Chicken review

62.3/100Good
DryAdult

Iams Advanced Nutrition Adult Small & Medium Breed takes the same house recipe and puts more meat at the front of it. Dried chicken and turkey run to 27% on the chicken bag, and the lamb carries 29%. Moisture is declared on both, so nothing has to be assumed. Protein runs at 26% and fat at 15% on each, and estimated carbohydrate stays a little below the usual dry food load. The pair land in our Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If you have a smaller dog, this is the Iams recipe with the most meat declared at the top of the list.

  • Small and medium adults that get on well with chicken and turkey, the two animals doing nearly all the work
  • Owners who want a declared moisture figure on the label, so the dry matter maths is not guesswork
  • Dogs whose gut appreciates a prebiotic, with fructooligosaccharides at 0.2% and dried beet pulp at 2.5% on both lists
  • Fussier small dogs, since chicken gravy is in the recipe to keep the kibble tempting

Worth watching

A handful of details separate the two bags, and none of them should give you pause.

  • The chicken bag carries fish oil and both use pork fat, so neither suits a dog kept clear of fish or pork
  • Lamb is on the front of the other bag but declared at 4%, well behind the dried chicken and turkey, so it will not sidestep a poultry sensitivity

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
62.3/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The Details

Dog fit

If you have a smaller dog, this is the Iams recipe with the most meat declared at the top of the list. A handful of details separate the two bags, and none of them should give you pause.

Food type

Dry

Life stage

Adult

Breed size

Small, Medium

Main protein

Chicken

The score, in context

Both bags finish in our Good band. The median adult dry food finishes there too, which puts this pair right in the middle of the shelf.

The detail is mostly encouraging. The dried meat share is the biggest in this part of the Iams line, and moisture is declared, not assumed. Estimated carbohydrate comes in slightly under the 46.2% typical of an adult dry food, at 44.9% of dry matter on the chicken list and 44.6% on the lamb. What keeps it in the middle is a cereal led back half of the list, plus mineral forms that are workmanlike and not chelated.

What's in it

Ingredients, as declared: dried chicken and turkey 27% (including chicken 16%), barley, maize, fresh chicken (10%), pork fat, dried beet pulp (2.5%), chicken gravy, minerals (including sodium hexametaphosphate 0.35%), fish oil, linseed, fructooligosaccharides (0.2%), brewer's dried yeast.

Named ingredients

Dried chicken and turkey 27% (including chicken 16%), barley, maize, fresh chicken (10%), pork fat, dried beet pulp (2.5%), chicken gravy, minerals (including sodium hexametaphosphate 0.35%), fish oil, linseed, fructooligosaccharides (0.2%), brewer's dried yeast.

Nutritional additives

_Panel caption: `^(/kg)`_ | Additive | Amount | | --- | --- | | **Vitamins** | | | vitamin A | 23000IU | | vitamin D3 | 1100IU | | vitamin E | 135mg. | | **Trace elements** | | | copper (copper (II) sulphate pentahydrate) | 13mg | | iodine (potassium iodide) | 2.6mg | | iron (iron (II) sulphate monohydrate) | 69mg | | manganese (manganous sulphate monohydrate) | 40mg | | zinc (zinc oxide) | 115mg | | selenium (sodium selenite) | 0.08mg. | _^Supplemented levels added at time of manufacture._

Ingredient notes

Dried chicken and turkey heads both lists: 27% in the chicken recipe, 29% in the lamb. Chicken alone is printed at 16% and 18%. A dried meat has had its water driven out already, so that share reaches the bowl broadly intact. This pair therefore reads meatier than the large breed bags carrying the same name.

Barley and maize come next and carry the starch between them. There is no maize flour in either recipe, which is a small point in their favour, since a flour is the most refined form the grain arrives in.

Protein converts to 28.6% of dry matter and fat to 16.5%. Estimated carbohydrate is 44.9% on the chicken list, 44.6% on the lamb. Moisture is declared at 9%, so those conversions rest on the label, with nothing assumed. Few kibbles at this level offer that.

The chicken recipe adds fish oil. Long chain omega 3s are what a coat responds to fastest, and linseed sits behind it supplying the plant form. The lamb recipe leaves the fish oil out and relies on linseed alone, which makes it the fish free choice of the two.

Both bags share the same small print from here on. Tartar is the job of the sodium hexametaphosphate at 0.35%, chicken gravy is a palatant, and brewer's dried yeast brings B vitamins along with a little extra protein. Zinc is dosed at 115mg per kilo, iron at 69mg and vitamin E at 135mg, each printed on the panel with a figure beside it.

How this variety differs

Fresh chicken at 10% joins the 27% dried chicken and turkey here, and fish oil appears on this list alone. Reach for it on coat condition, and pass on it in a fish free household. Ash is the lower of the pair at 6.5%.

Price and value

The chicken recipe is sold in 800g, 2kg, 3kg, 5kg and 12kg bags, and the lamb in 2kg, 3kg and 12kg.

The label asks 220 grams a day for a 15kg dog and 95 grams for a 5kg one, with the table running from 2kg dogs up to 25kg dogs. Our own maintenance estimate for that 15kg dog, about 840 kcal a day from 110 × bodyweight^0.75, lands at 232 grams, so bag and maths agree closely.

Nutritional analysis

Declared analysis

Energy
361.6 kcal/100g

Estimated using Modified Atwater factors*

Protein

26%

Fat

15%

Fibre

2.6%

Ash

6.5%

Moisture

9%

Dry weight

Protein

28.6%

Fat

16.5%

Fibre

2.9%

Ash

7.1%

Carbs

44.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

44.1%

Carbs

44.9%

Oils

6.9%

Other

4.1%

Pricing & size
Pack size
800 g, 2 kg, 3 kg, 5 kg, 12 kg, 2,5 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026