Iams

Iams Advanced Nutrition Adult Small & Medium Breed: Fresh Chicken review

Name: Iams Advanced Nutrition Adult Small & Medium Breed: Fresh Chicken
Brand: Iams

62.3/100Good

DryAdult

Flavour

The Iams house recipe with more meat put at the front of it, and both bags sit in our Good band. What sets the pair apart is a declared moisture figure, so nothing in the dry-matter maths is assumed. Estimated carbohydrate stays a little below the usual dry food load.

View on Amazon

Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.

Our view

Likely to suit

Small and medium adults that get on with chicken and turkey, the two animals doing nearly all the work
Owners who want moisture declared on the label
A gut that appreciates a prebiotic: fructooligosaccharides and dried beet pulp on both lists
Fussier small dogs, with chicken gravy in the recipe to keep the kibble tempting

Worth watching

Pork fat in both, and fish oil in the chicken bag
Lamb at 4% sits well behind the poultry, so the lamb bag will not sidestep a poultry sensitivity

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

62.3/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for small and medium adult dogs, with the label's table running from 2kg to 25kg. Start from the table and let the waistline fine tune it.

Food type

Dry

Life stage

Adult

Breed size

Small, Medium

Main protein

Chicken

The score, in context

Fresh Chicken 62.3
Lamb 62.1

All two Good. Typical dry food: Good.

A cereal-led back half and plain mineral forms keep the pair in the middle of the shelf, while the dried meat share is the biggest in this part of the Iams line.

What's in it

Dried chicken and turkey27% (chicken 16%)Dried, so the share reaches the bowl broadly intact.
Barley, maizeThe starch, and no maize flour.
Fresh chicken10%This bag's own.
Pork fat
Dried beet pulp2.5%Fibre.
Chicken gravyA palatant.
Minerals, sodium hexametaphosphate0.35%The hexametaphosphate is there for tartar.
Fish oil, linseedLong-chain omega 3 for the coat, with the plant form behind it.
Fructooligosaccharides0.2%Prebiotic.
Brewer's dried yeast

Vitamins A, D3 and E with copper, iodine, iron, manganese, zinc and selenium, each printed with a figure, none chelated.

Fish oil appears on this list alone, so it does not suit a fish-free household.

Named ingredients

Dried chicken and turkey 27% (including chicken 16%), barley, maize, fresh chicken (10%), pork fat, dried beet pulp (2.5%), chicken gravy, minerals (including sodium hexametaphosphate 0.35%), fish oil, linseed, fructooligosaccharides (0.2%), brewer's dried yeast.

Against the range

Dried chicken and turkey: 27%; 29% on the lamb
Fresh chicken: 10%; Not in the lamb bag
Fish oil: Yes; Lamb relies on linseed alone
Ash: 6.5%; 6.7% on the lamb

The one to reach for on coat condition.

Both bags open on dried chicken and turkey, 27% on the chicken and 29% on the lamb, with barley and maize carrying the starch and no maize flour in either. Pork fat, dried beet pulp at 2.5%, chicken gravy, linseed and fructooligosaccharides at 0.2% are common to both. Moisture is declared at 9%, so the dry-matter figures rest on the label. The chicken bag adds fresh chicken and fish oil; the lamb bag swaps them for lamb at 4%.

Nutritional analysis

Declared analysis

Energy

361.6 kcal/100g

Estimated using Modified Atwater factors*

Protein

26%

Fat

15%

Fibre

2.6%

Ash

6.5%

Moisture

Dry weight

Protein

28.6%

Fat

16.5%

Fibre

2.9%

Ash

7.1%

Carbs

44.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

44.1%

Carbs

44.9%

Oils

6.9%

Other

4.1%

Pricing & size