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Iams Advanced Nutrition Senior Small and Medium Breed – —

Iams

Iams Advanced Nutrition Senior Small and Medium Breed review

62.5/100Good
DryAdultSenior

A Good senior kibble shaped around a lap-sized older dog, and the meatiest bag in this corner of the range. Dried chicken and turkey reach 28%, with 10% fresh chicken after the cereals. Glucosamine and a tartar mineral are the concessions to age.

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Our view

Likely to suit

  • Small and medium dogs in their senior years
  • Owners who like moisture declared, at 8%, so the dry-matter figures are not guesswork
  • Stiff joints, with glucosamine printed at 0.04%
  • Older teeth, with sodium hexametaphosphate at 0.35% for tartar
  • A slowed digestion, helped by beet pulp and FOS

Worth watching

  • Chicken and turkey are the only named animals, so not for a poultry-sensitive dog
  • Pork fat, worth checking against your dog's history

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
62.5/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for small and medium adults and seniors. The label asks 200 grams a day at 15kg and 100 grams at 5kg, so start there and adjust to the dog you can see.

Food type

Dry

Life stage

Adult, Senior

Breed size

Small, Medium

Main protein

Chicken

The score, in context
  1. Iams Advanced Nutrition Senior Small and Medium Breed 62.5

All one Good. Typical dry food: Good.

A decent meat declaration and near-normal carbohydrate get it here, while cereal does a good share of the carrying and the mineral forms are ordinary.

What's in it
  • Dried chicken and turkey28%Chicken alone is 17%. A solid declaration for a kibble on the general shelf.
  • Barley, maizeCarry the starch, with no maize flour.
  • Fresh chicken10%
  • Pork fatA third animal source.
  • Dried beet pulp2.5%Firms up a stool.
  • Chicken gravy
  • Minerals with sodium hexametaphosphate0.35%For tartar on a small dog's teeth.
  • Linseed, fructooligosaccharidesFOS 0.2%FOS feeds the friendly bacteria.
  • Brewer's dried yeast
  • Glucosamine from animal tissues0.04%A light touch, though the figure is printed.

Vitamins A, D3 and E with copper, iodine, iron, manganese, zinc and selenium in ordinary mineral forms, each dosed in full.

Named ingredients

Dried chicken and turkey 28% (including chicken 17%), barley, maize, fresh chicken (10%), pork fat, dried beet pulp (2.5%), chicken gravy, minerals (including sodium hexametaphosphate 0.35%), linseed, fructooligosaccharides (0.2%), brewer's dried yeast, glucosamine from animal tissues (0.04%).
Against the range

A single senior recipe for small and medium dogs. Dried chicken and turkey lead at 28%, barley and maize carry the starch, and fresh chicken follows at 10%, with pork fat as the fat.

Nutritional analysis

Declared analysis

Energy
349.1 kcal/100g

Estimated using Modified Atwater factors*

Protein

27%

Fat

12%

Fibre

2.7%

Ash

6.7%

Moisture

8%

Dry weight

Protein

29.3%

Fat

13%

Fibre

2.9%

Ash

7.3%

Carbs

47.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

45%

Carbs

44.6%

Oils

5.4%

Other

5%

Pricing & size
Price per kilo
£2.67 (RRP)
Pack
2 kg, 3 kg, 5 kg, 12 kg
A 15kg dog eats
200 g a day
Cost per day, 15kg dog
£0.53

Fed to the label, a 15kg dog goes through 200 grams a day, or 53p a day.

Cheap per kilo for a dry food, and still slightly more than the analysis earns.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026