

Iams
Iams Advanced Nutrition Sensitive Digestion Adult All Breed review
The most carefully built recipe in the Iams Advanced Nutrition line, and it sits in our Good band with the middle of the adult dry market. White rice at 14% is there because it is gentle. The interesting part is at the end of the list: butyrate in a coating that gets it past the stomach.
Our view
Likely to suit
- Dogs with an unsettled gut. Three digestive aids are declared with percentages
- Owners who want white rice doing the carrying, printed at 14%
- Turkey eaters, with turkey meat at 4% on top of the dried chicken and turkey
- Multi-dog homes, as one recipe covers small, medium and large adults
Worth watching
- Chicken and turkey right through, plus unnamed poultry fat, so a poultry-sensitive dog is not the one for this
- Salmon oil on the list, so it is not fish free
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of small, medium and large breeds. Weigh out the 215 grams a 15kg dog is given and let the waistline nudge it.
Dry
Adult
Small, Medium, Large
Turkey
The score, in context
- Iams Advanced Nutrition Sensitive Digestion Adult All Breed 62.0
All one Good. Typical dry food: Good.
The largest dried meat declaration in the line and a proper gut kit are what lift this one above the rest of Advanced Nutrition.
What's in it
- Dried chicken and turkey29%Chicken alone is 17%. The biggest meat declaration in the line.
- Maize
- White rice14%Breaks down easily and asks little of the digestion. The reason for the name.
- Barley
- Poultry fatPoultry covers chicken, turkey, duck and goose, so the bird is not named.
- Turkey meat4%
- Dried beet pulp2.5%Gives a stool its shape.
- Chicken gravy, minerals, linseed, salmon oil, dried brewer's yeastMarine omega 3 from the salmon oil, the plant form from linseed. Minerals include 0.35% sodium hexametaphosphate.
- Mannanoligosaccharides, fructooligosaccharides0.5%, 0.2%Two prebiotic fibres that feed the useful bacteria in the large intestine.
- Microencapsulated sodium butyrate0.1%Fuel for the cells lining the colon. The coating gets it past the stomach intact.
Vitamins A, D3 and E with copper, iodine, iron, manganese, zinc and selenium, all in sulphate, oxide or other standard forms.
Poultry fat is the one unnamed animal ingredient. It matters only if you need to rule a specific bird out.
Named ingredients
Against the range
Dried chicken and turkey at 29% lead, with turkey meat adding 4% further down. White rice at 14% sits beside maize and barley, and the last lines carry two prebiotic fibres and a coated sodium butyrate, each with a percentage.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
26%
15%
2%
6.3%
Dry weight
28.3%
16.3%
2.2%
6.8%
46.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
38.8%
51.5%
5.3%
4.4%
Pricing & size
- Price per kilo
- £2.67 (RRP)
- Pack
- 2 kg
- A 15kg dog eats
- 215 g a day
- Cost per day, 15kg dog
- £0.57
A 15kg adult is given 215 grams a day on the label's table.
Budget end of the market for a dry food, though you pay a little more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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