

Iams
Iams Advanced Nutrition Puppy Small and Medium Breed review
A Good-band puppy kibble with more poultry than its large-breed stablemate: dried chicken and turkey at 30%, then fresh chicken at 10%. Barley, maize and rice share the starch. Every fat is named, and no calcium figure appears.
Our view
Likely to suit
- Small and medium-breed puppies, the sizes it is sold for
- Pups that get on with poultry
- Every fat identified: pork fat, fish oil and sunflower oil
- Trying a new food in a small bag, from 800 g up
Worth watching
- No calcium figure, the number that does most work in a growth food. Worth an email to the maker
- Chicken, turkey, pork fat and fish oil together, so a single-bird plan is out
- Barley carries gluten, for a pup kept off wheat for gluten reasons
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for small and medium-breed puppies. Portions follow the adult weight they are heading for, so check the bag's chart every few weeks.
Dry
Puppy
Small, Medium
Chicken
The score, in context
- Iams Advanced Nutrition Puppy Small and Medium Breed 62.6
All one Good. Typical dry food: Good.
Named poultry and named fats keep it level with the typical puppy kibble, and the missing calcium and moisture figures are the gap.
What's in it
- Dried chicken and turkey30%Including chicken at 18%. Already dry, so most of it is still there in the kibble.
- Barley, maizeBarley is sound once cooked, but carries gluten.
- Fresh chicken10%Shrinks a lot in the oven.
- Pork fatPalatable, and a meat a lot of pups will not have met.
- Rice
- Dried beet pulp2.5%A gentle, well-tolerated fibre.
- Chicken gravy
- Fish oil, sunflower oilMarine omega 3 for a growing brain and coat; sunflower carries vitamin E.
- Fructooligosaccharides0.2%The prebiotic.
- Brewer's dried yeast, minerals
Vitamins A, D3 and E, then copper, iodine, iron, manganese, zinc and selenium in sulphate, oxide, iodide and selenite forms.
No calcium figure printed. Small and medium pups carry less risk than giants, but ask the maker if you want to see it.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
28%
17%
2.3%
6.5%
Dry weight
30.4%
18.5%
2.5%
7.1%
41.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
44.2%
47.5%
7.2%
1.1%
Pricing & size
- Price per kilo
- £2.67 (RRP)
- Pack
- 800 g, 2 kg, 3 kg, 12 kg
- A 15kg dog eats (our estimate)
- 190 to 235 g a day, 215 in the middle
- Cost per day, 15kg dog
- £0.57
Budget end of the dry market, though the price still runs ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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