

Iams
Iams Advanced Nutrition Adult Large Breed: With Fresh Chicken review
Flavour
A widely stocked everyday kibble for big adult dogs, with both recipes in our Good band and next to nothing between them. Dried chicken and turkey lead each bag. The difference is only the finish: fresh chicken in one, a little lamb in the other.
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Our view
Likely to suit
- Large breed adults that get on with poultry
- Owners who want portions spelled out, from 25kg dogs to 90kg dogs
- Dogs that digest cereal happily
- Homes keeping an eye on tartar
Worth watching
- Only 4% lamb in the lamb bag, with chicken and turkey still leading
- Pork fat in both recipes
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for large adult dogs. Use scales rather than your eye on the label table, and let the waistline decide the rest.
Dry
Adult
Large
Chicken
The score, in context
- With Fresh Chicken 57.4
- With Lamb 57.0
All two Good. Typical dry food: Good.
Nothing alarming holds either back; barley and maize push the carbohydrate past the dry-food norm.
What's in it
- Dried chicken and turkey22% (chicken 13%)The workhorse: its water is gone, so it arrives close to as written.
- Barley, maize, maize flourCarry the starch. Barley is a gluten grain.
- Fresh chicken10%Reads generously but cooks down to a fraction of that.
- Pork fatA named animal fat, and pork is a meat many dogs have barely met.
- Dried beet pulp2.5%Firm stools.
- Chicken gravy
- Mineralssodium hexametaphosphate 0.35%Softens tartar as the kibble is chewed.
- Linseed, brewer's dried yeastPlant omega 3 and B vitamins.
- Fructooligosaccharides0.2%
Vitamins A, D3 and E with trace minerals as standard sulphates and oxides, all printed per kilo.
Moisture is not declared, so the dry-matter figures assume a standard 8%.
Named ingredients
Against the range
- Fresh chicken
- 10%
- None in the lamb bag
- Dried chicken and turkey
- 22%
- 24% in the lamb
- Lamb
- None
- 4% in the lamb bag
- Carbohydrate, dry matter
- 51.8%
- 51.6% in the lamb
The simpler starting point of the two, with poultry and the pork fat as its only animals.
Two large-breed kibbles built the same way: dried chicken and turkey at the front, barley and maize carrying the starch, then pork fat, beet pulp and a mineral mix with a tartar softener. One finishes with 10% fresh chicken, the other with 4% lamb.
Protein converts to 25.0% of dry matter in both and energy is 372 kcal per 100 grams, so swapping needs no change to the scoop. Moisture is not declared.
Nutritional analysis
Declared analysis
23%
13%
2.5%
5.9%
Dry weight
25%
14.1%
2.7%
6.4%
51.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
36.6%
56.4%
3.6%
3.3%
Pricing & size
- Price per kilo
- £2.67 (RRP)
- Pack
- 2 kg, 3 kg, 12 kg
- A 15kg dog eats (our estimate)
- 215 to 260 g a day, 240 in the middle
- Cost per day, 15kg dog
- £0.64
Built for big dogs: the label asks 330 grams a day at 25kg and 600 grams at 55kg.
Budget end of the market for a dry food, with the analysis a step behind even that price.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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