Skip to content
Off the Leash
Hero by Asda Working Dog Cans in Gravy – With Turkey

Hero by Asda

Hero by Asda Working Dog Cans in Gravy: With Turkey review

42.1/100Average
WetAdult

Asda's tin for dogs that put in a day's work, in beef, chicken and turkey, all three in our Average band. The label is a short four lines of mostly category terms. What lifts it above the brand's everyday tins is the analysis, denser in protein, fat and energy.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Working dogs and hard-going pets: 40.0% protein and 27.5% fat in dry matter
  • Dogs that struggle to hold weight on a lighter wet food
  • Several dogs at once, with cases of 24 as well as packs of 6
  • Dogs that eat better wet, at 80.0% moisture
  • Rotating flavours on one construction

Worth watching

  • Only 4% is the animal on the label, with the rest of the animal content unidentified
  • A pet at rest can gain weight on a food built for a dog in genuine work
  • Cereals unnamed and various sugars on all three labels

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
42.1/100Average
Protein and processingPoor
Nutritional balanceOutstanding
TransparencyOutstanding
ValueAverage

The details

Dog fit

Listed for working adults. Check your dog's daily workload against the label's guide before ordering, since a resting dog needs far less.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context
  1. With Beef 42.1
  2. With Chicken 42.1
  3. With Turkey 42.1

All three Average. Typical wet food: Excellent.

The three tins finish level, and the recipe does more than its four-line list is prepared to admit.

What's in it
  • Meat and animal derivatives40%Turkey is 4% of the recipe; leaner than the other two. The rest is a legal category covering warm-blooded land animals, none named.
  • CerealsNo grain named.
  • Minerals
  • Various sugarsFor palatability.

The fullest panel in the brand, every figure printed: vitamin D3 at 199 IU and vitamin E at 20 mg, with iron, zinc, manganese, iodine and copper as sulphates and iodate.

Named ingredients

Meat and Animal Derivatives (40%, including 4% Turkey), Cereals, Minerals, Various Sugars
Against the range
Named animal
Turkey 4%
Beef or chicken 4% on the others.
Analysis
40.0% protein, 27.5% fat in dry matter
Identical across the three.

A change for a dog that has had the same tin for months, with the recipe underneath unchanged.

One list across all three: meat and animal derivatives at 40% with the named animal at 4%, then cereals, minerals and various sugars. The analysis is identical, with protein at 40.0% and fat at 27.5% of dry matter, and carbohydrate estimated at 17.5%, close to the 15.8% typical of adult wet food.

Nutritional analysis

Declared analysis

Energy
91 kcal/100g
Protein

8%

Fat

5.5%

Fibre

0.5%

Ash

2.5%

Moisture

80%

Dry weight

Protein

40%

Fat

27.5%

Fibre

2.5%

Ash

12.5%

Carbs

17.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40%

Added water

36%

Carbs

19.7%

Other

4.3%

Pricing & size
Price per kilo
£1.24 (RRP)
Pack
6 x 400g, 24 x 400g
A 15kg dog eats (our estimate)
910 to 1110 g a day, 1010 in the middle
Cost per day, 15kg dog
£1.25

About 1010 grams a day for a 15kg adult, a little over two tins, and a working dog gets through more.

Budget end of the wet market, though the price buys an unnamed animal block more than named meat.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026