

Hero by Asda
Hero by Asda Working Dog Cans in Gravy: With Turkey review
Asda's tin for dogs that put in a day's work, in beef, chicken and turkey, all three in our Average band. The label is a short four lines of mostly category terms. What lifts it above the brand's everyday tins is the analysis, denser in protein, fat and energy.
Our view
Likely to suit
- Working dogs and hard-going pets: 40.0% protein and 27.5% fat in dry matter
- Dogs that struggle to hold weight on a lighter wet food
- Several dogs at once, with cases of 24 as well as packs of 6
- Dogs that eat better wet, at 80.0% moisture
- Rotating flavours on one construction
Worth watching
- Only 4% is the animal on the label, with the rest of the animal content unidentified
- A pet at rest can gain weight on a food built for a dog in genuine work
- Cereals unnamed and various sugars on all three labels
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for working adults. Check your dog's daily workload against the label's guide before ordering, since a resting dog needs far less.
Wet
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- With Beef 42.1
- With Chicken 42.1
- With Turkey 42.1
All three Average. Typical wet food: Excellent.
The three tins finish level, and the recipe does more than its four-line list is prepared to admit.
What's in it
- Meat and animal derivatives40%Turkey is 4% of the recipe; leaner than the other two. The rest is a legal category covering warm-blooded land animals, none named.
- CerealsNo grain named.
- Minerals
- Various sugarsFor palatability.
The fullest panel in the brand, every figure printed: vitamin D3 at 199 IU and vitamin E at 20 mg, with iron, zinc, manganese, iodine and copper as sulphates and iodate.
Named ingredients
Against the range
- Named animal
- Turkey 4%
- Beef or chicken 4% on the others.
- Analysis
- 40.0% protein, 27.5% fat in dry matter
- Identical across the three.
A change for a dog that has had the same tin for months, with the recipe underneath unchanged.
One list across all three: meat and animal derivatives at 40% with the named animal at 4%, then cereals, minerals and various sugars. The analysis is identical, with protein at 40.0% and fat at 27.5% of dry matter, and carbohydrate estimated at 17.5%, close to the 15.8% typical of adult wet food.
Nutritional analysis
Declared analysis
8%
5.5%
0.5%
2.5%
80%
Dry weight
40%
27.5%
2.5%
12.5%
17.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
40%
36%
19.7%
4.3%
Pricing & size
- Price per kilo
- £1.24 (RRP)
- Pack
- 6 x 400g, 24 x 400g
- A 15kg dog eats (our estimate)
- 910 to 1110 g a day, 1010 in the middle
- Cost per day, 15kg dog
- £1.25
About 1010 grams a day for a 15kg adult, a little over two tins, and a working dog gets through more.
Budget end of the wet market, though the price buys an unnamed animal block more than named meat.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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