Hero by Asda

Hero by Asda Puppy Pouches in Jelly: With Chicken & Rice review

Name: Hero by Asda Puppy Pouches in Jelly: With Chicken & Rice
Brand: Hero by Asda

37.9/100Average

WetPuppy

Flavour

Four puppy pouches built to one specification, all in our Average band. The detail around the edges does more than the short list suggests. Calcium is printed and converts to 1.58% of dry matter, the figure many pouches never give.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Puppies expected to finish large, with calcium inside the range growth works to
Changing the meat without changing the food: beef, chicken, lamb and poultry share one build
Reluctant eaters, since a jelly pouch at 81.0% moisture is usually easy to finish
Marine omega 3 for a growing dog, with fish oil at 1.0%
Very little grain, at an estimated 8.0% carbohydrate in dry matter against 13.6% typical

Worth watching

Only 4% of the 39% meat block is named, so no use for tracing a sensitivity
Fish oil in all four, and a poultry pouch that names no bird
Various sugars on every pouch
At 96 kcal per 100g against 106 typical, a day's feeding takes more pouches

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

37.9/100Average

Protein and processingPoor

Nutritional balanceOutstanding

TransparencyGood

ValueAverage

The details

Dog fit

Listed for puppies heading for any adult size. Treat the pouch guide as a range to move through as your pup grows.

Food type

Wet

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

With Beef 37.9
With Chicken 37.9
With Lamb 37.9
With Poultry 37.9

All four Average. Typical wet food: Excellent.

A better label than the band implies: the analysis and the calcium line earn their marks, and category wording for the meat and grain pulls protein and processing down.

What's in it

Meat and animal derivatives, including chicken39%, 4% chickenChicken is fed more widely than any meat in Britain, and sits behind more sensitivities.
Cereals: uncooked rice1.5%Equivalent to 4% cooked rice. Light on starch.
Oils and fats: fish oil1.0%Long chain omega 3 for a growing brain, eye and coat.
MineralsNo dosed line behind it.
Derivatives of vegetable origin: chicory0.08%
Various sugarsFor palatability, with no figure.

Vitamin D3, vitamin E, iodine and zinc, a short panel, with cassia gum setting the jelly.

Named ingredients

With beef & rice in jelly - Meat and Animal Derivatives (39% including 4% Beef), Cereals (1.5% Uncooked Rice, equivalent to 4% Cooked Rice), Oils and Fats (1.0% Fish Oil), Minerals, Derivatives of Vegetable Origin (0.08% Chicory), Various Sugars, with chicken & rice in jelly - Meat and Animal Derivatives (39% including 4% Chicken), Cereals (1.5% Uncooked Rice, equivalent to 4% Cooked Rice), Oils and Fats (1.0% Fish Oil), Minerals, Derivatives of Vegetable Origin (0.08% Chicory), Various Sugars, with lamb & rice in jelly - Meat and Animal Derivatives (39% including 4% Lamb), Cereals (1.5% Uncooked Rice, equivalent to 4% Cooked Rice), Oils and Fats (1.0% Fish Oil), Minerals, Derivatives of Vegetable Origin (0.08% Chicory), Various Sugars, with poultry & rice in jelly - Meat and Animal Derivatives (39% including 4% Poultry), Cereals (1.5% Uncooked Rice, equivalent to 4% Cooked Rice), Oils and Fats (1.0% Fish Oil), Minerals, Derivatives of Vegetable Origin (0.08% Chicory), Various Sugars

Against the range

Named meat: Chicken, 4%; Beef, lamb or poultry in the others
Everything else: Same specification; Identical across all four

Watch how your puppy responds over the first fortnight.

All four pouches share one specification: meat and animal derivatives at 39%, with only the meat on the front pinned down at 4% inside it. Rice is light at 1.5% uncooked, fish oil is declared at 1.0%, and chicory and various sugars close every list.

In dry matter the shape is rich and meaty, with protein at 42.1% and fat at 36.8%. Calcium converts to 1.58%, inside the range growth works to. Only the named meat varies.

Nutritional analysis

Declared analysis

Energy

96 kcal/100g

Protein

Fat

Fibre

0.5%

Ash

Moisture

81%

Dry weight

Protein

42.1%

Fat

36.8%

Fibre

2.6%

Ash

10.5%

Carbs

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40.1%

Added water

16%

Carbs

32.4%

Oils

7.2%

Other

4.3%

Pricing & size