Hero by Asda

Hero by Asda Adult Dog Pouches in Jelly: With Chicken review

Name: Hero by Asda Adult Dog Pouches in Jelly: With Chicken
Brand: Hero by Asda

42.4/100Average

WetAdult

Flavour

Jellied supermarket pouches in our Average band, with a strong panel behind a vague list. There is no cereal at all, and carbohydrate sits under the typical wet food. Only 4% of the animal content is named on any of the four.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs kept off grain
A single small dog. Each 100g pouch goes at one sitting
Dogs that need their calories in a small volume
Rotating between beef, lamb, chicken and poultry
Adults of any size, toy to giant

Worth watching

Beyond the named 4%, the animal content is all meat and animal derivatives
Fish oil in every pouch
Various sugars on all four labels, a point for a dog on a weight watch

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

42.4/100Average

Protein and processingAverage

Nutritional balanceOutstanding

TransparencyGood

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. The label's guide runs 700g to 1100g for a dog between 10kg and 20kg, so start there and adjust.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

With Beef 42.4
With Chicken 42.4
With Lamb 42.4
With Poultry 42.4

All four Average. Typical wet food: Excellent.

Construction earns an Outstanding balance reading; naming is where the four give ground, and that is a labelling choice more than a fault in the recipe.

What's in it

Meat and animal derivatives42%A wide legal term: lean meat or the parts nobody advertises.
of which chicken4%
Minerals
Oils and fats, of which fish oil0.15%Omega 3s for skin and coat, a finishing touch.
Derivatives of vegetable origin, of which chicory0.08%A trace of inulin.
Various sugars

Vitamin D3, vitamin E, zinc and iodine only, with cassia gum to set the jelly.

Named ingredients

Meat and Animal Derivatives (42% including 4% Chicken), Minerals, Oils and Fats (0.15% Fish Oil), Derivatives of Vegetable Origin (0.08% Chicory), Various Sugars

Against the range

Named animal: Chicken, 4%; Beef, lamb or unnamed poultry in the others.
Analysis: Same panel; Identical across all four.

Usually the safe bet with a picky eater.

Four pouches on one short list: meat and animal derivatives at 42% with the named animal at 4%, minerals, fish oil at 0.15%, chicory at 0.08% and various sugars. No cereal appears on any label, which is rare at this end of the shelf.

The analysis is identical across all four and reads far better than the list, with protein at 44.4% and fat at 30.6% of dry matter. The added panel is brief, with no iron, copper, manganese or calcium figure.

Nutritional analysis

Declared analysis

Energy

85 kcal/100g

Protein

Fat

5.5%

Fibre

0.5%

Ash

Moisture

82%

Dry weight

Protein

44.4%

Fat

30.6%

Fibre

2.8%

Ash

11.1%

Carbs

11.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

45.5%

Added water

17%

Carbs

15.7%

Oils

8.2%

Other

13.6%

Pricing & size