

Happy Dog
Happy Dog Professional: Sportive 26/16 review
Flavour
Happy Dog Professional is the kennel and breeder line, sold in sacks and labelled in categories rather than in ingredients. Seven of the eight recipes open with cereals and meat and animal derivatives, with the poultry or lamb share declared inside the bracket. Gold Power steps outside that pattern and names its meat and its rice properly. Scores run from our Poor band up to our Good band, which is where the typical adult dry food finishes, and the recipes that commit to a named ingredient are the ones at the top.
Our view
Likely to suit
If you are feeding several dogs at once and buying by the sack, this is the shelf the brand built with you in mind.
- Kennels, breeders and multi dog homes, the audience the whole line is written for
- Hard working dogs, with High Energy declaring 30% protein and 20% fat and Gold Power close behind it
- Small breed dogs, covered by Adult Mini
- Dogs that need grain kept out, since Sensitive Grainfree is built on potatoes at 29% and potato flakes at 27%
- Owners raising a small breed puppy on lamb, with Puppy Mini Lamb & Rice declaring lamb protein at 15%
- Dogs that need settling, with L-tryptophan dosed at 1000 mg per kilo on the puppy recipe and taurine at 400 mg on Sensitive Grainfree
Worth watching
The way these labels are written is the main thing to get straight before you buy.
- Most recipes use category names, so cereals, meat and animal derivatives and oils and fats stand in for the actual ingredients
- Because the species behind those derivatives is never given, none of these recipes can anchor an elimination trial
- Fish appears on all eight labels, either as salmon meal, as fish meal or as fish and fish derivatives
- Oils and fats appears on every recipe here without a source attached to it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If you are feeding several dogs at once and buying by the sack, this is the shelf the brand built with you in mind. The way these labels are written is the main thing to get straight before you buy.
Dry
Adult
Toy, Small, Medium, Large, Giant
Poultry
The score, in context
The eight recipes cover a wide span. Gold Power alone reaches our Good band, level with the typical adult dry food, while six of the eight settle in our Average band and Basis is furthest back in Poor.
The dividing line is what each label chooses to declare, and it has nothing to do with safety or palatability. The recipes near the top commit to a named meat and a named starch, Gold Power most of all, and Puppy Mini Lamb & Rice puts its lamb share in print as well. The ones at the bottom describe their contents by category, and a category tells us nothing about which animal or which grain went in. Pillar readings follow the same split, with protein and processing reading Average on Gold Power and Poor on the category ones.
Worth saying plainly: these are foods designed to feed a lot of dogs consistently and economically, and thousands of dogs live well on them. The band words describe how much the label lets us verify, not how the dog in front of you will do.
What's in it
Ingredients, as declared: Cereals (includingwheat, maize, barley), meat and animal derivatives* (including animal proteinfrom poultry* (12 %)), oils and fats, derivatives of vegetable origin*(including apple pomace*), fish and fish derivatives*, yeasts*, minerals, seeds,vegetables*, algae*, milk and milk derivatives*, molluscs and crustaceans*(including mussel powder), vegetable protein extract*, eggs and egg derivatives*,fruits*, *) dried.
Named ingredients
Nutritional additives
Vitamins/kg: vitamin A13000 IU, vitamin D3 790 IU.Trace elements / kg: iron (3b103) 55 mg, copper(3b405) 13 mg, zinc (3b603) 100 mg, manganese (3b502) 10 mg, iodine (3b202) 2.5 mg, selenium (3b801) 0.2 mg. Amino acids / kg: methionine (3c301) 900mg. Acidity regulators/kg:citric acid (1a330)200 mg. Antioxidant,tocopherol-rich extracts from plant oils 1b306(i).
Ingredient notes
Seven of the eight labels are written in the legal category style: cereals, meat and animal derivatives, oils and fats, derivatives of vegetable origin. The bracketed detail is what rescues them, because each one names the share of poultry or lamb protein inside the meat bracket, from 7% on Basis up to 20% on Sensitive Grainfree. Everything outside that bracket stays a category, and a category can be filled differently from batch to batch.
Gold Power is the exception and it reads quite differently. It puts poultry protein at 30% with 12% of it chicken meat, then rice at 23% and rice flour at 23%, and it adds salmon meal at 4%. Naming things like that is what a label ought to do, and it is the clearest quality signal on this shelf.
Oils and fats runs through every recipe in the line and is the entry that gives away the least. It could be a good poultry fat or a blended vegetable oil, and the bag will not tell you which. On High Energy it is declared at 14%, which is a substantial share of the recipe to leave unnamed.
Fish is on all eight labels, as salmon meal at 4% on Gold Power, as fish meal at 2% on High Energy, and as fish and fish derivatives elsewhere. It is the omega 3 source across the range and it means none of these recipes is fish free.
The additive panels are dosed in print, which is where these labels are generous. Zinc runs from 70 mg to 110 mg per kilo across the line, copper from 10 mg to 14 mg, and iodine from 1.5 mg to 3 mg. Each recipe is set to its own figures.
Several recipes carry a working extra. Methionine is added on Basis, High Energy, Pro Body, Sportive and Sensitive Grainfree. L-carnitine comes in at 200 mg on Pro Body and Sensitive Grainfree, and taurine at 400 mg on Sensitive Grainfree. Puppy Mini Lamb & Rice carries L-tryptophan at 1000 mg, an amino acid used to take the edge off an unsettled dog.
How this variety differs
Cereals led by wheat, maize and barley, with animal protein from poultry at 12%. Protein reads 26% and fat 16%, carbohydrate estimates at 45.0% of dry matter, and citric acid is added at 200 mg per kilo as an acidity regulator.
Price and value
Per kilo, the line runs from £2.00 on Basis to £3.27 on Pro Body, with the rest between the two. Sacks are 20kg on most recipes, with Adult Mini at 18kg and Pro Body at 15kg.
Take the standard yardstick of a 15kg adult dog in moderate condition at about 840 kcal a day (110 × bodyweight^0.75, the maintenance estimate). The adult recipes come out at between 206 and 235 grams a day, and between £0.44 and £0.71. The label tables here are written per bodyweight band, so read across and then let condition settle the final amount.
Nutritional analysis
Declared analysis
26%
16%
2%
6.5%
Dry weight
28.3%
17.4%
2.2%
7.1%
45%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
22.8%
54.7%
2.2%
12.5%
7.8%
Pricing & size
- Pack size
- 20 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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