Happy Dog

Happy Dog Professional: Sensitive Grainfree 24/14 review

Name: Happy Dog Professional: Sensitive Grainfree 24/14
Brand: Happy Dog

41.6/100Average

DryAdult

Flavour

The kennel and breeder line, sold in big sacks and mostly labelled by category. Gold Power breaks the pattern, naming its poultry, chicken and rice with percentages, and it is the clear pick of the eight. These are foods built to feed a lot of dogs consistently and economically.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Kennels, breeders and multi-dog homes buying by the sack
Hard-working dogs: High Energy declares 30% protein and 20% fat, with Gold Power close behind
Small breeds, on Adult Mini
Dogs kept off grain, on Sensitive Grainfree's potatoes and potato flakes
A small-breed puppy on lamb, with Puppy Mini Lamb & Rice declaring lamb protein at 15%
Dogs that need settling, with L-tryptophan at 1000 mg per kilo on the puppy bag

Worth watching

Category names stand in for real ingredients on most labels
The species behind the derivatives is never given, so none of these can anchor an elimination trial
Fish on all eight labels
Oils and fats on every recipe with no source

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

41.6/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyAverage

ValueAverage

The details

Dog fit

Mostly listed for adults of every size, with Adult Mini and the puppy bag for small breeds. The feeding tables run by bodyweight band, so read across and let condition settle the amount.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

Gold Power 26/20 53.3
Puppy Mini Lamb 42.9
Sensitive Grainfree 24/14 41.6
High Energy 30/20 39.2
Adult Mini 36.6
Pro Body 25/20 34.9
Sportive 26/16 32.5
Basis 23/9.5 27.7

Eight recipes across Good and Average and Poor. Typical dry food: Good.

The recipes that commit to a named meat and starch sit at the top and the category-only labels sit lower; the spread measures what we can verify, not how a dog will do.

What's in it

Derivatives of vegetable origin (potato flakes, apple pomace)27% potato flakesNo cereal anywhere.
Vegetables (potatoes)29%
Meat and animal derivatives (animal protein from poultry)20%The largest share among the category labels.
Oils and fatsUnsourced.
Fish and fish derivatives
Minerals, molluscs and crustaceans (mussel powder)

Taurine at 400 mg, L-carnitine at 200 mg and methionine at 900 mg per kilo.

Named ingredients

Derivatives of vegetable origin* (including potato flakes* (27 %), (apple pomace*), vegetables (potatoes* (29 %)), meat and animal derivatives* (including animal protein frompoultry* (20 %)), oils and fats, fish and fish derivatives*, minerals, molluscsand crustaceans* (including mussel powder); *) dried.

Against the range

Starch: Potatoes 29%, potato flakes 27%; Cereals on every other recipe
Meat: Poultry 20%; 7% to 16% on the other category labels
Taurine: 400 mg per kilo; On no other recipe
Carbohydrate, dry matter: 48.9%; 39.7% on Gold Power

The one grain-free bag here, with the shortest list of the eight.

Seven of the eight labels are written in the legal category style: cereals or vegetable derivatives, meat and animal derivatives, oils and fats. The bracket inside the meat entry names a poultry or lamb protein share, from 7% on Basis up to 20% on Sensitive Grainfree. Gold Power alone names its meat and rice outright.

Every recipe carries fish in some form and an unsourced oils and fats entry. The additive panels are dosed in print on all eight, each set to its own figures, and moisture is not declared on any of them.

Nutritional analysis

Declared analysis

Energy

360.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

14%

Fibre

Ash

Dry weight

Protein

26.1%

Fat

15.2%

Fibre

3.3%

Ash

6.5%

Carbs

48.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Oils

100%

Pricing & size