

Happy Dog
Happy Dog Professional: Basis 23/9.5 review
Flavour
The kennel and breeder line, sold in big sacks and mostly labelled by category. Gold Power breaks the pattern, naming its poultry, chicken and rice with percentages, and it is the clear pick of the eight. These are foods built to feed a lot of dogs consistently and economically.
Our view
Likely to suit
- Kennels, breeders and multi-dog homes buying by the sack
- Hard-working dogs: High Energy declares 30% protein and 20% fat, with Gold Power close behind
- Small breeds, on Adult Mini
- Dogs kept off grain, on Sensitive Grainfree's potatoes and potato flakes
- A small-breed puppy on lamb, with Puppy Mini Lamb & Rice declaring lamb protein at 15%
- Dogs that need settling, with L-tryptophan at 1000 mg per kilo on the puppy bag
Worth watching
- Category names stand in for real ingredients on most labels
- The species behind the derivatives is never given, so none of these can anchor an elimination trial
- Fish on all eight labels
- Oils and fats on every recipe with no source
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Mostly listed for adults of every size, with Adult Mini and the puppy bag for small breeds. The feeding tables run by bodyweight band, so read across and let condition settle the amount.
Dry
Adult
Toy, Small, Medium, Large, Giant
Poultry
The score, in context
- Gold Power 26/20 53.3
- Puppy Mini Lamb 42.9
- Sensitive Grainfree 24/14 41.6
- High Energy 30/20 39.2
- Adult Mini 36.6
- Pro Body 25/20 34.9
- Sportive 26/16 32.5
- Basis 23/9.5 27.7
Eight recipes across Good and Average and Poor. Typical dry food: Good.
The recipes that commit to a named meat and starch sit at the top and the category-only labels sit lower; the spread measures what we can verify, not how a dog will do.
What's in it
- Cereals (wheat, maize)Wheat named first.
- Meat and animal derivatives (poultry protein, meat meal)7% poultryThe smallest declared meat share in the line.
- Oils and fatsUnsourced.
- Derivatives of vegetable origin (apple pomace)
- Fish and fish derivatives, yeasts, minerals
- Seeds, vegetables, algae, milk and milk derivatives
- Mussel powder, vegetable protein extract, eggs, fruits0.01% mussel
Methionine at 900 mg per kilo, with the trace elements dosed in print.
Milk derivatives are on this label as well as egg and fish.
Named ingredients
Against the range
- Meat
- Poultry protein 7%
- Up to 30% on Gold Power
- Carbohydrate, dry matter
- 55.4%
- 39.7% on Gold Power
- Fat
- 9.5%
- 20% on Gold Power, High Energy and Pro Body
The plainest recipe on the shelf, and the category style of the label is why it scores lowest.
Seven of the eight labels are written in the legal category style: cereals or vegetable derivatives, meat and animal derivatives, oils and fats. The bracket inside the meat entry names a poultry or lamb protein share, from 7% on Basis up to 20% on Sensitive Grainfree. Gold Power alone names its meat and rice outright.
Every recipe carries fish in some form and an unsourced oils and fats entry. The additive panels are dosed in print on all eight, each set to its own figures, and moisture is not declared on any of them.
Nutritional analysis
Declared analysis
23%
9.5%
2%
6.5%
Dry weight
25%
10.3%
2.2%
7.1%
55.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
93%
7%
Pricing & size
- Price per kilo
- £2.00 (RRP)
- Pack
- 20 kg
- A 15kg dog eats (our estimate)
- 210 to 255 g a day, 230 in the middle
- Cost per day, 15kg dog
- £0.46
The cheapest bag in the line, though still more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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