

Freshpet
Freshpet Select Rolls: Small Dog Chicken & Turkey review
Flavour
Chilled logs of gently cooked food you slice into the bowl, and all eight sit in our Outstanding band. The meat leads every label, from a roll that is three quarters turkey to a beef recipe carrying chicken and beef liver. Portioning is by the thickness of the slice.
Our view
Likely to suit
- Owners who would sooner portion by eye than by scales
- Meat-led feeding, with named animals at 65% to 75%
- A puppy in the house: the All Life Stages Turkey takes puppies, adults and seniors
- Small dogs, with two 400g rolls made to their scale
- A single-bird plan. The Complete Nutrition Turkey keeps every animal entry to turkey
- Fussy eaters, drawn by the smell of a gently cooked slice
Worth watching
- The names are friendlier than the lists: the Beef Recipe carries 28% chicken, and most rolls pair two animals
- Rice flour or brown rice on every label, and egg on two
- No calcium figure on the All Life Stages Turkey, the roll a large-breed puppy owner would reach for
- Fridge space. Rolls want using within a few days of the first slice
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Six rolls are listed for adults and seniors of every size, two for small dogs and one for every life stage. Read the second animal on the label before choosing for a dog kept off a meat.
Fresh
Adult, Senior
Small
Chicken
The score, in context
- Tender Chicken Recipe 92.5
- Beef Recipe 91.2
- All Life Stages Turkey 85.7
- Turkey 85.7
- Small Dog Chicken 84.9
- Tasty Pork 84.8
- Small Dog Turkey 82.1
- Complete Nutrition Turkey 81.4
All eight Outstanding. Typical fresh food: Outstanding.
Eight rolls in one band is not a spread worth choosing by; the Tender Chicken and the Beef Recipe edge ahead on our scoring.
What's in it
- Chicken34%
- Turkey34%An even pairing with the chicken.
- Potato starch
- Pumpkin, peas4% each
- Minerals, pea proteinSome plant protein in the figure.
- Rice flour, psyllium fibre
- Vinegar, celery powder
Vitamin E with copper, manganese and zinc as sulphates and iodine as potassium iodide.
Named ingredients
Against the range
- Size
- 400g roll for small dogs
- Shared with the turkey and pork; the rest are bigger.
- Energy
- 123.9 kcal per 100g
- Lightest in the range, level with its turkey and pork sibling.
- Vegetables
- Pumpkin and peas
- Carrots and peas on most others.
A small dog gets a satisfying-looking slice from this one.
Meat leads every roll and every animal is named to species, at 65% to 75% of the recipe. Only the Complete Nutrition Turkey keeps to one animal; the rest pair two, and the Beef Recipe adds beef liver as a third entry.
Behind the meat the rolls barely change: potato starch binds, rice flour and psyllium fibre follow, and celery powder with vinegar preserve. Pea protein is on most labels, so a little of the protein figure is plant. Ash is printed only on the Beef Recipe and the Tender Chicken.
Nutritional analysis
Declared analysis
10.5%
6.5%
1%
74%
Dry weight
40.4%
25%
3.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
68%
14.4%
11.5%
4.1%
1.9%
Pricing & size
- Price per kilo
- £6.62 (RRP)
- Pack
- 400 g. roll (UPC 1230000045438)
- A 15kg dog eats (our estimate)
- 610 to 745 g a day, 680 in the middle
- Cost per day, 15kg dog
- £4.50
The daily cost for this roll is a rough estimate, not worked from the label.
At the budget end for gently cooked fresh food, and strong value for what is in it.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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