Freshpet

Freshpet Select Rolls: Beef Recipe review

Name: Freshpet Select Rolls: Beef Recipe
Brand: Freshpet

91.2/100Outstanding

FreshAdultSenior

Flavour

Chilled logs of gently cooked food you slice into the bowl, and all eight sit in our Outstanding band. The meat leads every label, from a roll that is three quarters turkey to a beef recipe carrying chicken and beef liver. Portioning is by the thickness of the slice.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Owners who would sooner portion by eye than by scales
Meat-led feeding, with named animals at 65% to 75%
A puppy in the house: the All Life Stages Turkey takes puppies, adults and seniors
Small dogs, with two 400g rolls made to their scale
A single-bird plan. The Complete Nutrition Turkey keeps every animal entry to turkey
Fussy eaters, drawn by the smell of a gently cooked slice

Worth watching

The names are friendlier than the lists: the Beef Recipe carries 28% chicken, and most rolls pair two animals
Rice flour or brown rice on every label, and egg on two
No calcium figure on the All Life Stages Turkey, the roll a large-breed puppy owner would reach for
Fridge space. Rolls want using within a few days of the first slice

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

91.2/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Six rolls are listed for adults and seniors of every size, two for small dogs and one for every life stage. Read the second animal on the label before choosing for a dog kept off a meat.

Food type

Fresh

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Tender Chicken Recipe 92.5
Beef Recipe 91.2
All Life Stages Turkey 85.7
Turkey 85.7
Small Dog Chicken 84.9
Tasty Pork 84.8
Small Dog Turkey 82.1
Complete Nutrition Turkey 81.4

All eight Outstanding. Typical fresh food: Outstanding.

Eight rolls in one band is not a spread worth choosing by; the Tender Chicken and the Beef Recipe edge ahead on our scoring.

What's in it

Beef30%
Chicken28%Almost as much as the beef. Read this before choosing it for a beef-only dog.
Beef liver12%The nutrient-rich part of the animal, named and measured.
Carrots4%
Rice bran, egg, brown rice2% egg, 1.5% rice
Peas1%
Minerals, celery powder
Garlic powder, spinachThe only roll with garlic, in a small measured amount.

The longer panel: zinc, iron, copper and manganese as amino acid chelates, which are usually picked for absorption, plus selenium and iodine.

Three animal entries: beef, chicken and beef liver, with egg as well.

Named ingredients

Beef (30%), chicken (28%), beef liver (12%), carrots (4%), rice bran, egg (2%), brown rice (1.5%), peas (1%), minerals, celery powder, garlic powder, spinach.

Against the range

Meat: Beef 30%, chicken 28%, beef liver 12%; Every other roll has one or two animals and no organ meat.
Minerals: Amino acid chelates, iron and selenium added; Sulphates and iodide on the rest.
Protein, dry matter: 40.0%; Only the Tender Chicken also prints ash; it reads 42.6%.

The most mixed label of the eight, and one of the two leaders on our scoring.

Meat leads every roll and every animal is named to species, at 65% to 75% of the recipe. Only the Complete Nutrition Turkey keeps to one animal; the rest pair two, and the Beef Recipe adds beef liver as a third entry.

Behind the meat the rolls barely change: potato starch binds, rice flour and psyllium fibre follow, and celery powder with vinegar preserve. Pea protein is on most labels, so a little of the protein figure is plant. Ash is printed only on the Beef Recipe and the Tender Chicken.

Nutritional analysis

Declared analysis

Energy

138.7 kcal/100g

Protein

11%

Fat

Fibre

0.5%

Ash

2.5%

Moisture

72.5%

Dry weight

Protein

40%

Fat

21.8%

Fibre

1.8%

Ash

9.1%

Carbs

27.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

72%

Added water

12.9%

Carbs

7.6%

Veg

5.5%

Other

2.1%

Pricing & size