

Freshpet
Freshpet Select Rolls Grain Free review
A chilled roll you slice straight into the bowl, built on 69% chicken with potato and spinach behind it. Nothing to thaw, and the whole recipe runs to ten entries. It sits in our Outstanding band, with every pillar reading Outstanding.
Our view
Likely to suit
- A first go at fresh food, with nothing to defrost and nothing to measure beyond a slice
- Chicken-loving dogs. Chicken is the only animal on the label
- Dogs that do better on a light, digestible bowl
- Adults and older dogs of any build, toy through to giant
- Owners who like a short label
Worth watching
- Grain free on the front, but rice flour on the list, and rice is a grain
- Chicken is the only meat, so a chicken-reactive dog has nothing to fall back on
- Fibre is generous at 9.1% of dry matter, so change over gradually
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults and seniors of every size. Once opened the roll lives in the fridge and wants using within days, so match the roll to how fast your dog gets through it.
Fresh
Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Freshpet Select Rolls Grain Free 90.4
All one Outstanding. Typical fresh food: Outstanding.
Fresh is the format we rate highest, so a roll that lands level with the middle of that field is doing very well indeed.
What's in it
- Chicken69%All the animal content, and a figure for what goes in the bowl, since the roll is gently cooked and chilled.
- Potato starchBinds the roll.
- Potatoes6%Fibre and potassium along with the starch.
- Spinach3%The only green.
- Minerals
- Pea proteinLifts the protein figure without adding meat, so some of it does not trace back to chicken.
- Rice flourSmall and well down the list, but a grain on a grain-free roll.
- Psyllium fibreSoluble fibre that helps firm a loose gut, and the main reason fibre runs high.
- Celery powder, vinegarNatural preservatives.
Vitamin E with copper, manganese, zinc and iodine in everyday sulphate and iodide forms, each with its own figure.
Called grain free, but rice flour is on the list. For a dog that truly needs grain out, trust the ingredients.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
12%
11%
3%
2.5%
67%
Dry weight
36.4%
33.3%
9.1%
7.6%
13.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
69%
13.2%
12.9%
3.2%
1.7%
Pricing & size
- Price per kilo
- £6.62 (RRP)
- Pack
- 700 g. roll (UPC 1230000045551)
- A 15kg dog eats
- 420 to 680 g a day, 550 in the middle
- Cost per day, 15kg dog
- £3.64
Most of the weight is water, so the daily amount looks far bigger than a dry food's for the same energy.
Budget end of the market for a gently cooked fresh food, and good value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.










