Europa

Europa 50/50 Grain Free: Salmon review

Name: Europa 50/50 Grain Free: Salmon
Brand: Europa

64.9/100Good

DryAdult

Flavour

A ten-flavour grain-free range on one plan: half the bag is a named animal, the other half sweet potato, potato and peas. Every label prints its own meat split, so the headline is easy to check. Nine flavours sit in our Good band and the Angus Beef a step up in Excellent.

Where to buy: coming soon

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Our view

Likely to suit

Half the recipe pinned to a named animal, with fresh, dried and stock shares printed separately
Dogs better off without cereal
Rotating flavours on one construction, where only the animal changes
A dog kept to one land animal: beef, duck, lamb, pork or turkey
Fish eaters, with haddock, salmon and tuna to move between
Dogs of every size on a single feeding table

Worth watching

The omega 3 supplement names no source, so none can be promised fish free for a strict elimination plan
The rabbit brings turkey, and each fish flavour blends species, so those suit variety more than exclusion
Estimated carbohydrate from 41.4% to 48.8% of dry matter
Trace minerals in sulphate form, with no chelates

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

64.9/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adults of every size. Pick the flavour by the animal your dog does best on, then let the waistline decide where in the label's table it sits.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

Angus Beef 70.4
Duck 67.4
Lamb 67.3
Pork 67.3
Turkey 67.3
Rabbit 66.6
Tuna 65.6
Venison 65.6
Haddock 65.1
Salmon 64.9

Ten recipes across Excellent and Good. Typical dry food: Good.

A narrow spread that tracks how much of the 50% arrives dried and how much starch ends up in the kibble; no flavour here is an afterthought.

What's in it

Freshly prepared salmon and trout36%The biggest fresh share in the range; much of it is water.
Dried salmon12%The smallest dried share here.
Salmon stock2%
Sweet potato24%
Peas, potato9% peas
Linseed, beet pulp, omega 3 supplement, minerals
FOS, MOS96 mg/kg, 24 mg/kg
Asparagus0.3%Seasoning.

Vitamins A, D3 and E with zinc, iron, manganese and iodine in sulphate form.

Named ingredients

Salmon & Trout 50% (including Freshly Prepared Salmon & Trout 36%, Dried Salmon 12% & Salmon Stock 2%), Sweet Potato (24%), Peas (9%), Potato, Beet Pulp, Linseed, Omega 3 Supplement, Minerals, Asparagus (0.3%), Fructooligosaccharides (FOS, 96 mg/kg), Mannanoligosaccharides (MOS, 24 mg/kg)

Against the range

Fresh share: 36%; 26% to 31% on the others.
Carbohydrate, dry matter: 48.2%; Second highest; 41.4% on the beef.
Protein and processing: Average; Good on most of the range.

The tilt to fresh fish leaves more starch in the kibble than its siblings carry.

Every label splits its 50% into freshly prepared meat, dried meat and a stock or gravy. The dried share, 12% to 20%, carries more protein into the kibble than its place suggests, and protein converts to between 27.2% and 31.5% of dry matter.

Sweet potato, peas and potato carry the starch with no grain anywhere, and estimated carbohydrate runs from 41.4% to 48.8% of dry matter. Linseed, an omega 3 supplement of unnamed source, beet pulp and dosed FOS and MOS finish each recipe. Where a panel is printed, the trace minerals are sulphates.

Nutritional analysis

Declared analysis

Energy

359 kcal/100g

Protein

26%

Fat

11%

Fibre

Ash

7.5%

Moisture

Dry weight

Protein

28.3%

Fat

12%

Fibre

3.3%

Ash

8.2%

Carbs

48.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38%

Added water

12%

Carbs

45.6%

Other

4.4%

Pricing & size