Crave

Crave Adult Dry: With Turkey & Chicken review

Name: Crave Adult Dry: With Turkey & Chicken
Brand: Crave

70.3/100Excellent

DryAdult

Flavour

A protein claim on the front of the bag that the analysis actually backs up, at 36% on both recipes. The turkey and chicken reaches our Excellent band and the lamb and beef sits a step behind in Good. Read the flavour names carefully: each bag holds more animals than its title lets on.

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Our view

Likely to suit

A lean, hard-going adult dog that does well on high protein
Dogs kept off grain, with peas doing the binding
A red meat bag and a poultry bag in one construction
Feeding by weight. The label prints a gram guide for dogs from 10kg up to 30kg
Dogs that need a lot from a small bowl

Worth watching

Beef greaves protein and turkey liver digest in both, whatever the title says
No species on the dried poultry protein or poultry fat
No fish oil or linseed, so the omega 3 side is quiet
Dense at 391 kcal per 100 grams, so measure for a dog with a gentler routine

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

70.3/100Excellent

Protein and processingGood

Nutritional balanceExcellent

TransparencyGood

ValueExcellent

The details

Dog fit

Listed for adults of every size. The label asks 185 to 210 grams for a 15kg dog, so weigh the portions.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

With Turkey 70.3
With Lamb 66.0

Two recipes across Excellent and Good. Typical dry food: Good.

The protein figure does most of the lifting; general poultry entries further down keep both from climbing higher.

What's in it

Natural chicken: fresh chicken, dried chicken protein28.6% (fresh chicken 17.5%)
Pea starch
Turkey: dried turkey protein, turkey liver digest14.4%The digest is a palatant.
Beef greaves proteinRed meat in a poultry titled bag.
Dried whole peas
Poultry fat, dried poultry proteinNo species named.
Dried beet pulp, minerals
Dried alfalfaOnly in this recipe.
Sunflower oil

Zinc and manganese as sulphate salts, the ordinary approach and fine for most dogs.

Beef greaves protein is on the list, so a dog kept away from red meat is not served by this bag.

Named ingredients

Natural Chicken (28.6%): Fresh Chicken (17.5%), Dried Chicken Protein, Pea Starch, Turkey (14.4%): Dried Turkey Protein, Turkey Liver Digest, Beef Greaves Protein, Dried Whole Peas, Poultry Fat, Dried Beet Pulp, Minerals, Dried Poultry Protein, Dried Alfalfa, Sunflower Oil

Against the range

Meat: Chicken 28.6%, turkey 14.4%; Beef 32.8% and lamb 4% in the other.
Carbohydrate, dry matter: 32.4%; 32.6% in the other.
Fibre: 2.6%; 2.3% in the other.
Plants: Dried alfalfa; Not in the other.

The stronger of the two on our scoring, and the one to start with.

Both recipes put fresh meat first at 17.5%, but most of that is water. The protein work is done by the dried and concentrated entries behind it, beef greaves protein among them in both bags. That is how they reach 36% protein and 15.5% fat at 391 kcal per 100 grams.

Pea starch and dried whole peas stand in for cereal, with beet pulp for fibre and sunflower as the added oil. Dried poultry protein and poultry fat name no species, and both turn up in each bag. Moisture is not declared, so the dry matter figures assume 8%.

Nutritional analysis

Declared analysis

Energy

391 kcal/100g

Protein

36%

Fat

15.5%

Fibre

2.6%

Ash

8.2%

Dry weight

Protein

39.1%

Fat

16.8%

Fibre

2.8%

Ash

8.9%

Carbs

32.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

79%

Carbs

18.8%

Veg

0.3%

Oils

1.3%

Other

0.5%

Pricing & size