Crave

Crave Adult Dry: With Lamb & Beef review

Name: Crave Adult Dry: With Lamb & Beef
Brand: Crave

66/100Good

DryAdult

Flavour

A protein claim on the front of the bag that the analysis actually backs up, at 36% on both recipes. The turkey and chicken reaches our Excellent band and the lamb and beef sits a step behind in Good. Read the flavour names carefully: each bag holds more animals than its title lets on.

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Our view

Likely to suit

A lean, hard-going adult dog that does well on high protein
Dogs kept off grain, with peas doing the binding
A red meat bag and a poultry bag in one construction
Feeding by weight. The label prints a gram guide for dogs from 10kg up to 30kg
Dogs that need a lot from a small bowl

Worth watching

Beef greaves protein and turkey liver digest in both, whatever the title says
No species on the dried poultry protein or poultry fat
No fish oil or linseed, so the omega 3 side is quiet
Dense at 391 kcal per 100 grams, so measure for a dog with a gentler routine

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

66/100Good

Protein and processingGood

Nutritional balanceExcellent

TransparencyGood

ValueGood

The details

Dog fit

Listed for adults of every size. The label asks 185 to 210 grams for a 15kg dog, so weigh the portions.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

With Turkey 70.3
With Lamb 66.0

Two recipes across Excellent and Good. Typical dry food: Good.

The protein figure does most of the lifting; general poultry entries further down keep both from climbing higher.

What's in it

Natural beef: fresh beef, beef greaves protein32.8% (fresh beef 17.5%)Greaves is the solid protein left once the fat is rendered off, dried and ground. Dense and respectable.
Pea starchThere to hold the kibble together where grain would.
Dried poultry proteinNo species named, in a red meat recipe.
Dried whole peas
Poultry fatAgain unnamed.
Dried beet pulp
Natural dried lamb protein4%Very much the junior partner.
Turkey liver digestA palatant, and liver is a better one than most.
Minerals, sunflower oil

Zinc and manganese as sulphate salts, the ordinary approach and fine for most dogs.

Poultry protein, poultry fat and turkey liver digest sit behind the red meat, so this is not a red meat only recipe.

Named ingredients

Natural Beef (32.8%): Fresh Beef (17.5%), Beef Greaves Protein, Pea Starch, Dried Poultry Protein, Dried Whole Peas, Poultry Fat, Dried Beet Pulp, Natural Dried Lamb Protein (4%), Turkey Liver Digest, Minerals, Sunflower Oil

Against the range

Meat: Beef 32.8%, lamb 4%; Chicken 28.6% and turkey 14.4% in the other.
Carbohydrate, dry matter: 32.6%; 32.4% in the other.
Fibre: 2.3%; 2.6% in the other.

The red meat led bag, with lamb only a small part of it.

Both recipes put fresh meat first at 17.5%, but most of that is water. The protein work is done by the dried and concentrated entries behind it, beef greaves protein among them in both bags. That is how they reach 36% protein and 15.5% fat at 391 kcal per 100 grams.

Pea starch and dried whole peas stand in for cereal, with beet pulp for fibre and sunflower as the added oil. Dried poultry protein and poultry fat name no species, and both turn up in each bag. Moisture is not declared, so the dry matter figures assume 8%.

Nutritional analysis

Declared analysis

Energy

391 kcal/100g

Protein

36%

Fat

15.5%

Fibre

2.3%

Ash

8.3%

Dry weight

Protein

39.1%

Fat

16.8%

Fibre

2.5%

Ash

Carbs

32.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

72.3%

Carbs

24.6%

Oils

2.5%

Other

0.6%

Pricing & size