

Coya
Coya Kibble Plus: Chicken review
A kibble that looks like nothing else in the bowl: freeze-dried meat bites and coloured fruit and vegetable pieces mixed through it, none of them cooked. Each recipe leads with one named animal at around 60%. All three land in our Good band.
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Our view
Likely to suit
- A fussy or bored eater, as every mouthful has something different to find
- Dogs kept away from grain
- Owners who want one named animal heading the recipe
- A sensitive digestion, with beet pulp and MOS at 0.2% in the background
- Rotation feeders: only the animal changes across the three
Worth watching
- Salmon oil runs through every recipe, so none is fish free
- Trace minerals arrive mostly as sulphates and oxides, with only a small chelated share of the zinc
- Fat is declared in the teens, so a delicate stomach needs a gradual changeover
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. Potato and sweet potato lead the plant side on all three, so check that suits your dog before picking a flavour.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Chicken 69.7
- Turkey 66.5
- Beef 62.3
All three Good. Typical dry food: Good.
Three recipes at the upper end of the shelf's usual band, separated by protein and fat more than by quality, with the chicken a shade in front.
What's in it
- Freshly prepared chicken24%Largely water, so less reaches the kibble than the number suggests.
- Chicken meal23%Already water-free, so it carries its weight honestly.
- Freeze-dried chicken bites8%
- Chicken fat, chicken gravy5.5%, 2.5%
- Potato, sweet potato, peas4% peas
- Beet pulp, salmon oil, minerals
- Dried carrot, prebiotic MOS0.5%, 0.2%
- Cranberry extract, blueberry powder, marigold, turmeric, spearmint, calming botanical pack0.015% each fruit
- Green and red freeze-dried pieces1.5% eachAs much for the look of the bowl as the analysis.
- TocopherolsAn antioxidant only this label prints.
Vitamins A, D3 and E, with every trace mineral dosed and part of the selenium as selenised yeast, a form taken up more readily.
Named ingredients
Against the range
- Meat
- 63%
- 60% beef, 62% turkey.
- Fat, as fed
- 16.5%
- Between the beef and the turkey.
- Antioxidant
- Tocopherols printed
- Not on the other two.
The biggest named animal share and the top score of the three.
Each recipe names one animal at roughly three fifths of the contents. It comes in four forms: freshly prepared meat at 24%, a dried meal, the animal's own fat and freeze-dried bites at 8% that go in uncooked. Potato and sweet potato bind the kibble, with peas at 4%, and there is no grain.
Beet pulp, prebiotic MOS at 0.2% and salmon oil run through all three, followed by a tail of fruit extracts, a calming botanical pack and green and red freeze-dried pieces at 1.5% each. What changes is the animal and how much protein and fat it brings.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
29%
16.5%
2%
7.5%
8%
Dry weight
31.5%
17.9%
2.2%
8.2%
40.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60.5%
2.5%
28.9%
4.3%
1.6%
2.1%
Pricing & size
- Price per kilo
- £13.30 (RRP)
- Pack
- 1.5KG, 5 x 1.5KG
- A 15kg dog eats
- 155 to 260 g a day, 210 in the middle
- Cost per day, 15kg dog
- £2.79
Premium end of the market for a dry food, and a little dear for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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