Concept For Life

Concept For Life Medium Breed Sensitive review

Name: Concept For Life Medium Breed Sensitive
Brand: Concept For Life

51.2/100Good

DryAdultSenior

The usual route to a gentler kibble: one named meat, one cereal and a short list. Rice opens the label with dried lamb behind it, and liver hydrolysate does the flavour work. It sits in our Good band, and no fish oil appears anywhere. For a medium dog that has fallen out with chicken it is an easy switch.

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Our view

Likely to suit

Dogs with a chicken history, with lamb the named meat
Owners keeping a dog clear of fish
Medium adults with an unsettled gut; beet pulp and chicory inulin feed the gut flora
Picky eaters, as liver hydrolysate is there to keep the bowl interesting
Homes sharing one bag between an adult and an older dog

Worth watching

Poultry fat and liver hydrolysate name no species, so lamb is not the only animal
Rice ahead of the meat, with carbohydrate estimated at 51.0% of dry matter
Rice protein fourth, so part of the protein figure is plant
Dried egg on the list

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

51.2/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyGood

ValueGood

The details

Dog fit

Listed for medium adults and seniors. Change a dog over slowly, building to the full amount across a week or so.

Food type

Dry

Life stage

Adult, Senior

Breed size

Medium

Main protein

Lamb

The score, in context

Concept For Life Medium Breed Sensitive 51.2

All one Good. Typical dry food: Good.

A fair description of a sensitive recipe: rice-heavy and gentle on protein, which is the trade these foods make.

What's in it

RiceOpens the list. One of the easier cereals on a dog's digestion.
Lamb protein (dried)19.5%Dried, so it counts for more than the same figure fresh. A red meat dogs rarely have a history with.
Poultry fatThe bird is not named.
Rice proteinA refined plant protein that lifts the analysis without adding animal protein.
Dried beet pulp (desugared)Fermentable fibre for gut bacteria.
Liver hydrolysateNutrient dense and a strong flavour carrier, with no species named.
Brewer's yeast, linseed, dried eggB vitamins, plant omega 3 and a little very digestible protein.
Sunflower oil0.6%
Lignocellulose, sodium chloride
Yeast extract, chicory inulin, green tea extract0.2%, 0.1%, 0.01%Beta-glucans, mannan-oligosaccharides and a soluble prebiotic.

A full panel: vitamins A, D3, E and C with the whole B group and choline, and zinc as both sulphate and glycine chelate alongside copper, iron, manganese, iodine and selenium.

Two animal entries without a species, so a strict elimination trial has to account for them.

Named ingredients

Rice, 19.5% Lamb Protein (Dried), Poultry Fat, Rice Protein, Dried Beet Pulp (Desugared), Liver Hydrolysate, Brewer's Yeast (Dried), Linseed, Egg (Dried), 0.6% Sunflower Oil, Lignocellulose, Sodium Chloride, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.

Against the range

One sensitive recipe for medium dogs: rice first, dried lamb protein at 19.5%, and a short run of gut-friendly entries. Moisture is not declared, so dry matter figures rest on an assumed 8%.

Nutritional analysis

Declared analysis

Energy

363 kcal/100g

Protein

22.5%

Fat

13%

Fibre

Ash

7.5%

Dry weight

Protein

24.5%

Fat

14.1%

Fibre

2.2%

Ash

8.2%

Carbs

51%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

27.1%

Carbs

56.8%

Veg

0.1%

Oils

11.5%

Other

4.5%

Pricing & size