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Concept For Life Large Breed Junior – —

Concept For Life

Concept For Life Large Breed Junior review

51.5/100Good
DryPuppyAdult

Concept For Life Large Breed Junior is the meatiest recipe in this brand's large breed family and the lightest on carbohydrate, written for the long stretch between puppyhood and a finished adult frame. Poultry protein at 30% and fresh chicken meat at 20% lead, and protein is declared at 31%. A yeast extract rich in beta glucans and mannan oligosaccharides sits in the small print for a young gut. It lands in our Good band, level with the average adult dry food, with protein and processing reading Average.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Growing a large breed puppy is a slow job, and this bag is meant to see you through most of it.

  • Large breed puppies past the earliest weeks, with protein declared at 31% and the highest meat content of this family
  • Young dogs whose digestion is still settling, with a yeast extract at 0.2% supplying beta glucans and mannan oligosaccharides
  • Owners who want joint support in place while a big frame is still forming, with glucosamine at 0.04% and chondroitin sulphate at 0.02%
  • Households that would rather not change food at the first birthday, since the label runs on into adulthood
  • Chicken loving pups, with fresh chicken meat declared at 20%

Worth watching

One gap on this label matters more for a growing large breed than it would on any other food.

  • The analysis carries no calcium figure, the number that matters most while a big skeleton is forming, and the maker can give it to you if you ask
  • Poultry protein leads, and no bird is named, so the label cannot rule a species in or out
  • Salmon oil at 0.2% means the recipe is not fish free
  • Grain is present, since rice and maize carry the starch

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
51.5/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyGood
ValueGood

The Details

Dog fit

Growing a large breed puppy is a slow job, and this bag is meant to see you through most of it. One gap on this label matters more for a growing large breed than it would on any other food.

Food type

Dry

Life stage

Puppy, Adult

Breed size

Large

Main protein

Poultry

The score, in context

On the same scale every dry food meets, this one finishes in our Good band, the same band that the broad middle of adult dry food occupies. It is still the strongest member of this brand's large breed range. Protein and processing reads Average here, as it does right across the family, protein converts to 33.7% of dry matter and carbohydrate to 40.7%, well under the 46.2% a typical adult dry food runs. What holds it back is naming. Poultry protein is the largest entry, with no bird named, and poultry fat does the same thing. Lignocellulose supplies fibre as a purified powder. Nutritional balance and transparency both come out Good.

What's in it

Ingredients, as declared: 30% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Linseed, Lignocellulose, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.2% Salmon Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.2% Sunflower Oil, 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.

Named ingredients

30% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Linseed, Lignocellulose, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.2% Salmon Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.2% Sunflower Oil, 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.

Nutritional additives

Vitamin a (15000 IU), Vitamin D [as Vitamin D3] (1600 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (400mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (200mg/kg), Vitamin B1 [as Thiamine Mononitrate] (15mg/kg), Vitamin B2 [as Riboflavin] (15mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (10mg/kg), Vitamin B12 [as Cyanocobalamin] (220mcg), Niacin (40mg/kg), Calcium-D-Pantothenate (35mg/kg), Folic Acid (1.5mg/kg), Biotin [as D(+)-Biotin] (400mcg), Choline Chloride (3000mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (15mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.4mg/kg).

Ingredient notes

Poultry protein at 30% leads, partly dried and hydrolysed, with fresh chicken meat at 20% behind it. Between them they make this the meatiest recipe in the brand's large breed line, and it shows in the declared protein of 31%, which converts to 33.7% of dry matter.

The starch is rice and maize. Carbohydrate, estimated at 40.7% of dry matter, is the lowest in this family and comfortably under the 46.2% typical of adult dry food. Fat is declared at 15.0% and energy at 388 kcal per 100g. Moisture is absent from the label, so the dry matter figures here assume 8%.

The yeast extract at 0.2% is the entry that marks this out as a growth recipe. Beta glucans and mannan oligosaccharides are fermentable fractions of the yeast cell wall, the sort of thing that helps friendly bacteria establish themselves in a young gut. Chicory inulin at 0.1% works the same territory.

Aronia extract at 0.1% and the hops and green tea extracts at 0.02% are antioxidant entries, present in amounts that make a modest contribution rather than a headline. The marine omega 3s are in the salmon oil at 0.2%, and linseed supplies the plant kind. The vitamin panel is set for growth, with vitamin A at 15000 IU and choline chloride at 3000mg/kg.

Glucosamine at 0.04% and chondroitin sulphate at 0.02% are declared, and both are worth having on a food for a dog whose joints are being asked to carry a body that changes shape every month. Zinc appears twice, 100mg/kg as the sulphate and 60mg/kg as a glycine chelate, and a dog takes the chelate up more readily.

Calcium is the single figure this label leaves out. On a large breed growth food that is the figure owners most want to see, because a big skeleton is sensitive to too much of it during the fastest growth. Nothing on the ingredient list points to an added calcium salt, and the analysis stops at ash. If you are raising a giant breed puppy, a call to the maker before you settle in is worth making.

Price and value

Sold in 1.5kg, 6kg and 12kg bags.

As a guide, an adult dog of 15kg in moderate condition would take about 216 grams a day of this food, working from maintenance of roughly 840 kcal a day (110 × bodyweight^0.75). A growing large breed puppy needs a good deal more than an adult of the same weight, so feed above that rate through growth and check the ribs weekly.

Nutritional analysis

Declared analysis

Energy
388.1 kcal/100g
Protein

31%

Fat

15%

Fibre

2%

Ash

6.5%

Dry weight

Protein

33.7%

Fat

16.3%

Fibre

2.2%

Ash

7.1%

Carbs

40.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

50.7%

Carbs

39.6%

Veg

0.1%

Oils

4.7%

Other

4.9%

Pricing & size
Pack size
1.5kg, 6kg & 12kg bags
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026