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Concept For Life Large Breed Junior – —

Concept For Life

Concept For Life Large Breed Junior review

55.6/100Good
DryPuppyAdult

A growth food for the long stretch between puppyhood and a finished large frame, and the meatiest recipe in this brand's large breed family. Poultry protein at 30% and fresh chicken at 20% lead, and carbohydrate is the lowest in the line. A yeast extract for the young gut sits in the small print. It lands in our Good band.

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Our view

Likely to suit

  • Large breed puppies past the earliest weeks, with protein declared at 31%
  • Young dogs whose digestion is still settling: yeast extract at 0.2% brings beta glucans and mannan oligosaccharides
  • Joint support while the frame forms, glucosamine at 0.04% and chondroitin sulphate at 0.02%
  • Households that would rather not change food at the first birthday
  • Chicken-loving pups, with fresh chicken at 20%

Worth watching

  • No calcium figure, the number that matters most while a big skeleton grows
  • Poultry protein leads without naming a bird
  • Salmon oil at 0.2%, so not fish free

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
55.6/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyGood
ValueGood

The details

Dog fit

Listed for large breed puppies and on into adulthood. Ask the maker for the calcium figure before settling a giant breed puppy on it.

Food type

Dry

Life stage

Puppy, Adult

Breed size

Large

Main protein

Poultry

The score, in context
  1. Concept For Life Large Breed Junior 55.6

All one Good. Typical dry food: Good.

The strongest of the brand's large breed bags; the unnamed poultry entries keep it from going higher.

What's in it
  • Poultry protein, partly dried and hydrolysed30%Rich in chicken, the label says, but no bird is named.
  • Fresh chicken meat20%
  • Rice, maizeThe starch, and a sign the bag is not grain free.
  • Poultry fatUnnamed bird again.
  • Dried beet pulp, linseed, lignocelluloseLignocellulose is fibre as a purified powder. Linseed adds plant omega 3.
  • Salt, brewer's yeast, dried egg
  • Salmon oil, sunflower oil0.2% eachThe marine omega 3.
  • Yeast extract, chicory inulin0.2%, 0.1%Fermentable fractions that help friendly bacteria settle in a young gut.
  • Aronia extract, hops and green tea extracts0.1%, 0.02%Antioxidants, a modest contribution.
  • Glucosamine, chondroitin sulphate0.04%, 0.02%For joints carrying a body that changes shape every month.

A vitamin panel set for growth, with vitamin A at 15000 IU and choline chloride at 3000mg/kg, and zinc twice over, part as a glycine chelate a dog takes up more readily.

No calcium figure on the label, and no added calcium salt on the list. For a giant breed puppy, ask the maker for it.

Named ingredients

30% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Linseed, Lignocellulose, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.2% Salmon Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.2% Sunflower Oil, 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.
Against the range

One recipe, the meatiest and lowest in carbohydrate of the brand's large breed family. Protein converts to 33.7% of dry matter and carbohydrate to 40.7%. Moisture is not declared, so those figures assume 8%.

Nutritional analysis

Declared analysis

Energy
388.1 kcal/100g
Protein

31%

Fat

15%

Fibre

2%

Ash

6.5%

Dry weight

Protein

33.7%

Fat

16.3%

Fibre

2.2%

Ash

7.1%

Carbs

40.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

50.7%

Carbs

39.6%

Veg

0.1%

Oils

4.7%

Other

4.9%

Pricing & size
Price per kilo
£3.08 (RRP)
Pack
1.5kg, 6kg & 12kg bags
A 15kg dog eats (our estimate)
255 to 315 g a day, 285 in the middle
Cost per day, 15kg dog
£0.88

That daily figure is for an adult; a growing large breed puppy needs a good deal more than an adult of the same weight.

Budget end of the market for a dry food, though you pay a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026