Concept For Life

Concept For Life Labrador Retriever Adult review

Name: Concept For Life Labrador Retriever Adult
Brand: Concept For Life

50.7/100Good

DryAdultSenior

The highest protein recipe in the brand's large breed family, written for a dog that gains weight by looking at food. L-carnitine is dosed at 100mg/kg and carbohydrate lands at 46.2% of dry matter, level with a typical adult dry food. It sits in our Good band, held back by labelling and not by the bowl.

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Our view

Likely to suit

A labrador whose waistline needs watching all year
Dogs who want a meatier bowl, with protein declared at 28%
Busy joints. Glucosamine at 0.04% and chondroitin sulphate at 0.02% are printed
An adult and an older dog sharing one bag
Chicken eaters, as fresh chicken meat is declared at 20%

Worth watching

A quarter of the recipe is poultry protein with no bird named
Salmon oil at 0.1%, so not fish free
Maize on the list, for a dog sensitive to it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

50.7/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyAverage

ValueGood

The details

Dog fit

Listed for adult and senior labradors. Moisture is not declared, so dry matter figures assume 8%, and a grown labrador is well past our 15 kg reference dog: let condition set the portion.

Food type

Dry

Life stage

Adult, Senior

Main protein

Poultry

The score, in context

Concept For Life Labrador Retriever Adult 50.7

All one Good. Typical dry food: Good.

Good on what is in the bowl, held to the lower half of the band by bird-family names and a purified fibre.

What's in it

Poultry protein, rich in chicken, partly dried and hydrolysed25%Hydrolysis cuts the protein small and easy to digest. Poultry still covers any domestic bird.
Fresh chicken meat20%The entry that names the animal outright.
Rice, maize, rice flour
Dried beet pulp, linseedLinseed for plant omega 3s.
Poultry fatBird family, no species.
LignocellulosePlant fibre purified into a powder.
Sodium chloride, brewer's yeast, dried egg, monocalcium phosphateYeast and egg add smaller amounts of good protein.
Salmon oil, borage oil, sunflower oil0.1% eachBorage brings gamma linolenic acid for the skin.
Psyllium husks, chicory inulin, aronia extract0.1% inulin, 0.1% aroniaSoluble fibre, a prebiotic and polyphenols.
Glucosamine, chondroitin sulphate, marigold flower meal, green tea extract0.04%, 0.02%, 0.01%, 0.01%Marigold carries lutein for the eyes.

L-carnitine at 100mg/kg to help the body burn fat, every trace mineral dosed, and zinc twice over, part of it as a glycine chelate.

Poultry protein and poultry fat name only a family of birds, so a strict elimination trial has nothing to anchor to.

Named ingredients

25% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Dried Beet Pulp (Desugared), Rice Flour, Linseed, Poultry Fat, Lignocellulose, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), Monocalcium Phosphate, 0.1% Salmon Oil, 0.1% Borage Oil, Psyllium Husks (Dried), 0.1% Sunflower Oil, 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.01% Marigold Flower Meal (Rich in Lutein), 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.

Against the range

Poultry protein at 25%, partly dried and hydrolysed, and fresh chicken meat at 20% lead the list, with rice, maize and rice flour behind. Fibre comes from beet pulp, psyllium husks and lignocellulose. The small print carries L-carnitine at 100mg/kg, the joint pair and aronia extract for polyphenols.

Nutritional analysis

Declared analysis

Energy

366.6 kcal/100g

Protein

28%

Fat

12%

Fibre

Ash

6.5%

Dry weight

Protein

30.4%

Fat

13%

Fibre

3.3%

Ash

7.1%

Carbs

46.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

45.4%

Carbs

49%

Veg

0.1%

Oils

1.5%

Other

Pricing & size