

Concept For Life
Concept For Life Labrador Retriever Adult review
Concept For Life Labrador Retriever Adult is the highest protein recipe in this brand's large breed family and the one most obviously written for a dog that gains weight by looking at food. Poultry protein at 25% and fresh chicken meat at 20% lead, rice and maize follow, and carbohydrate finishes almost exactly where a dry adult food usually does. L-carnitine is dosed at 100mg/kg, the joint pair is declared and aronia extract adds polyphenols. The scale puts it in our Average band, one step under the Good band the category midpoint holds, and the reasons are about labelling, not about anything wrong in the bowl.
Our view
Likely to suit
Labradors have a well earned reputation around the food bowl, and this recipe has clearly been built with that reputation in mind.
- Owners of a labrador who watch the waistline all year round, with L-carnitine dosed at 100mg/kg
- Dogs who want a meatier bowl, with protein declared at 28% and the strongest figure in this brand's large breed line
- Busy joints on a dog that never stops, with glucosamine at 0.04% and chondroitin sulphate at 0.02% printed on the label
- Households where an adult and an older dog eat out of the same bag, since the label covers both stages
- Chicken eaters, with fresh chicken meat declared at 20%
Worth watching
Before you settle on this one, take a moment over four label details.
- A quarter of the recipe is poultry protein, with no bird named, so a strict elimination trial has nothing to anchor to
- Salmon oil appears at 0.1%, so the recipe is not fish free
- Part of the fibre is lignocellulose, a purified powder and not fibre off whole plants
- Maize appears on the list, and a dog sensitive to it should be steered clear
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Labradors have a well earned reputation around the food bowl, and this recipe has clearly been built with that reputation in mind. Before you settle on this one, take a moment over four label details.
Dry
Adult, Senior
Poultry
The score, in context
The reading this food earns puts it in our Average band, under the Good band that most adult dry foods occupy, and the gap is mostly down to protein and processing, which comes out Average. Two of the working entries, the poultry protein and the poultry fat, name a family of birds instead of a species, and lignocellulose does some of the fibre work. What the same label gets right barely moves the arithmetic but matters a great deal at the bowl. Carbohydrate lands at 46.2% of dry matter, level with a typical adult dry food, protein is the strongest in this brand's large breed range, and nutritional balance reads Good with transparency Average.
What's in it
Ingredients, as declared: 25% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Dried Beet Pulp (Desugared), Rice Flour, Linseed, Poultry Fat, Lignocellulose, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), Monocalcium Phosphate, 0.1% Salmon Oil, 0.1% Borage Oil, Psyllium Husks (Dried), 0.1% Sunflower Oil, 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.01% Marigold Flower Meal (Rich in Lutein), 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.
Named ingredients
Nutritional additives
Vitamin a (12000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (300mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (100mg/kg), Vitamin B1 [as Thiamine Mononitrate] (12mg/kg), Vitamin B2 [as Riboflavin] (12mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (8mg/kg), Vitamin B12 [as Cyanocobalamin] (180mcg), Niacin (35mg/kg), Calcium-D-Pantothenate (35mg/kg), Folic Acid (1.2mg/kg), Biotin [as D(+)-Biotin] (300mcg), Choline Chloride (2000mg/kg), L-Carnitine (100mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.4mg/kg).
Ingredient notes
Poultry protein at 25% heads the list. It is partly dried and hydrolysed, and the label describes it as rich in chicken. Hydrolysis has cut the protein into smaller fragments. That makes it easy on the digestion and a common choice in recipes for touchy stomachs. The word poultry still covers any domestic bird. Fresh chicken meat at 20% sits behind it and is the entry that names the animal outright.
Protein is declared at 28%, converting to 30.4% of dry matter, and fat at 12.0%, with energy at 367 kcal per 100g. Moisture is missing from the label, so the dry matter conversions assume 8%.
The plant side is rice, maize and rice flour. The estimated carbohydrate figure of 46.2% of dry matter lands squarely on the middle for an adult dry food, which the order of the ingredient list would not lead you to expect.
Fibre arrives from three directions: dried beet pulp, psyllium husks for the soluble kind and lignocellulose. The last of those is plant fibre purified into a powder. Chicory inulin at 0.1% is the prebiotic entry.
The small print is where this recipe does its most interesting work. Aronia extract at 0.1% brings polyphenols, and borage oil at 0.1% supplies gamma linolenic acid for the skin. Linseed adds plant omega 3s and salmon oil the marine ones, with marigold flower meal at 0.01% carrying lutein for the eyes. L-carnitine at 100mg/kg helps the body shuttle fat towards being burned, which is a sensible thing to dose in a labrador recipe.
Every trace mineral carries a printed dose, and zinc is supplied twice over, 100mg/kg from the sulphate and 60mg/kg from a glycine chelate that is generally absorbed more readily. Dried egg and brewer's yeast sit behind the meat as smaller contributors of good quality protein.
Price and value
Sold in 1.5kg, 6kg and 12kg bags.
As a guide, a 15kg adult dog in moderate condition eats about 229 grams a day, worked from maintenance of roughly 840 kcal a day (110 × bodyweight^0.75). A grown labrador is well past 15kg, so treat that as a floor and let condition decide the rest.
Nutritional analysis
Declared analysis
28%
12%
3%
6.5%
Dry weight
30.4%
13%
3.3%
7.1%
46.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
45.4%
49%
0.1%
1.5%
4%
Pricing & size
- Pack size
- 1.5kg, 6kg & 12kg bags
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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