Concept For Life

Concept For Life Medium Breed Junior review

Name: Concept For Life Medium Breed Junior
Brand: Concept For Life

55.9/100Good

DryPuppy

A food for the second half of growing up, when a medium breed dog has done its stretching and is filling out. It sits in our Good band. The additive panel is fully dosed, but the two figures a growth food is judged hardest on, moisture and calcium, are missing.

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Our view

Likely to suit

Medium breed juniors, the stage it was written around
Growing dogs with plenty in the tank, at 402 kcal per 100g against 376 typical
Owners who read the additive panel
A digestion that likes a nudge from chicory inulin and yeast extract
Joints acknowledged early, with glucosamine and chondroitin sulphate on the list

Worth watching

No calcium figure to check bone minerals against
Poultry protein names a bird family, so duck, goose and turkey stay unresolved
Salmon oil at 0.4% brings fish in

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

55.9/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyGood

ValueGood

The details

Dog fit

Listed for medium breed puppies. A junior's needs shift as growth flattens, so work from the pack chart and your hands on your dog's ribs.

Food type

Dry

Life stage

Puppy

Breed size

Medium

Main protein

Poultry

The score, in context

Concept For Life Medium Breed Junior 55.9

All one Good. Typical dry food: Good.

Careful energy and additive work holds it level; a bird family in place of a named bird, and no calcium figure, keep it there.

What's in it

Poultry protein, rich in chicken30%Partly dried and hydrolysed, so it puts more into the kibble than fresh. Poultry is a category, not a species.
Fresh chicken meat20%The part you can name with confidence.
Rice, maizeAt the ordinary level for this kind of kibble.
Poultry fatMost of the 18.0% fat.
Desugared beet pulp, linseed, lignocelluloseLignocellulose is purified fibre powder; bulk is its whole job.
Brewer's yeast, dried egg, sodium chlorideProtein quality and B vitamins.
Salmon oil, sunflower oil0.4% and 0.3%Omega fatty acids for a growing coat and brain.
Yeast extract, chicory inulin, aronia extract0.2%, 0.1%, 0.1%
Glucosamine, chondroitin sulphate0.04% and 0.02%A nod towards cartilage, short of a working dose.
Hops and green tea extracts, antioxidants0.02%

Fully dosed, from vitamin E and C to choline chloride, with zinc from two separate sources.

No calcium figure on the label, the number that governs skeletal growth.

No moisture declared, so the dry matter figures assume 8%.

Named ingredients

30% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Linseed, Lignocellulose, Brewer's Yeast (Dried), Egg (Dried), Sodium Chloride, 0.4% Salmon Oil, 0.3% Sunflower Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.

Against the range

A single junior kibble: half the composition is poultry, a partly dried and hydrolysed poultry protein at 30% and fresh chicken at 20%, with rice and maize behind. The label prints neither moisture nor calcium.

Nutritional analysis

Declared analysis

Energy

402.4 kcal/100g

Protein

30%

Fat

18%

Fibre

Ash

6.5%

Dry weight

Protein

32.6%

Fat

19.6%

Fibre

2.2%

Ash

7.1%

Carbs

38.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

51%

Carbs

39.2%

Veg

0.1%

Oils

Other

4.7%

Pricing & size