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Concept For Life Large Breed Sensitive – —

Concept For Life

Concept For Life Large Breed Sensitive review

51.9/100Good
DryAdultSenior

The plainest recipe in this large-breed range, and a Good-band kibble for a dog with a short list of safe foods. Lamb is the only named meat, at 20% dried, rice is the only cereal, and nothing marine appears. Poultry fat and a liver hydrolysate stop it being truly single animal.

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Our view

Likely to suit

  • Dogs kept away from fish
  • No maize: rice is the only cereal
  • Dogs who get on with lamb, declared at 20%
  • Large adults and older dogs with unsettled digestion, with yeast extract and chicory inulin on the gut
  • A short list, a fraction of what the rest of the range carries

Worth watching

  • Poultry fat and liver hydrolysate rule out a strict single-animal trial
  • Dried egg, for a dog that reacts to egg
  • Rice protein third, so part of the protein is plant
  • Protein declared at 23%, the gentlest in the brand's large-breed line, light for a hard worker

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
51.9/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueGood

The details

Dog fit

Listed for large-breed adults and seniors. Moisture is not printed, so the dry-matter figures assume 8%; let the ribs judge the portion.

Food type

Dry

Life stage

Adult, Senior

Breed size

Large

Main protein

Lamb

The score, in context
  1. Concept For Life Large Breed Sensitive 51.9

All one Good. Typical dry food: Good.

Dried lamb and a single cereal help it, while rice ahead of the meat, a plant protein top-up and two unnamed species hold it at the middle of the shelf.

What's in it
  • RiceThe only cereal, and first on the list.
  • Lamb protein (dried)20%Dried, so the full 20% carries through to the kibble.
  • Rice proteinConcentrated plant protein lifting the declared figure.
  • Poultry fatA bird product, species not given.
  • Liver hydrolysateA palatant. Whose liver is not said.
  • Dried beet pulp, brewer's yeast, linseedFibre, B vitamins, plant omega 3.
  • Dried egg, lignocellulose
  • Sunflower oil, sodium chloride0.4%The largest oil dose in the family.
  • Yeast extract, chicory inulin0.2%, 0.1%Beta glucans, mannan-oligosaccharides and a prebiotic for the gut.
  • Green tea extract, antioxidants0.01%

A full vitamin set from A to biotin with choline, and trace minerals mostly as sulphates, with some zinc as a glycine chelate.

No glucosamine or chondroitin, unlike the rest of the range.

Named ingredients

Rice, 20% Lamb Protein (Dried), Rice Protein, Poultry Fat, Liver Hydrolysate, Dried Beet Pulp (Desugared), Brewer's Yeast (Dried), Linseed, Egg (Dried), Lignocellulose, 0.4% Sunflower Oil, Sodium Chloride, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.
Against the range

Nutritional analysis

Declared analysis

Energy
372.5 kcal/100g
Protein

23%

Fat

13%

Fibre

2%

Ash

7.5%

Dry weight

Protein

25%

Fat

14.1%

Fibre

2.2%

Ash

8.2%

Carbs

50.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

30.3%

Carbs

58.2%

Veg

0.1%

Oils

7.1%

Other

4.3%

Pricing & size
Price per kilo
£3.33 (RRP)
Pack
1.5kg, 6kg & 12kg bags
A 15kg dog eats (our estimate)
165 to 205 g a day, 185 in the middle
Cost per day, 15kg dog
£0.62

A large-breed dog eats well above the 15kg comparison figure.

Budget end of the dry market, though the price still runs ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026