

Concept For Life
Concept For Life Large Breed Sensitive review
Concept For Life Large Breed Sensitive is the odd one out in this range and the most interesting of them for a dog with a short list of safe foods. Lamb is the only named meat, declared at 20% as dried lamb protein, rice is the only cereal, and there is no maize and nothing marine anywhere on the label. A liver hydrolysate and poultry fat keep it from being a true single animal recipe. It finishes in our Average band. The middle of the dry adult market sits a step above it.
Our view
Likely to suit
Some dogs need a short ingredient list far more than they need a clever one, and this recipe was put together for exactly that dog.
- Dogs kept away from fish, since nothing marine appears anywhere on this label
- Owners avoiding maize, with rice the only cereal in the recipe
- Dogs who get on with lamb, the only named meat here and declared at 20%
- Large breed adults and older dogs with unsettled digestion, with a yeast extract at 0.2% and chicory inulin at 0.1% working on the gut
- Owners who prefer a short list, because this recipe runs to a fraction of the entries the rest of the range carries
Worth watching
The honest limits of this recipe are worth having straight before you count it as a lamb only food.
- A strict elimination trial cannot count this as a single animal recipe, because poultry fat and a liver hydrolysate both appear
- There is dried egg on the list too, and that matters for a dog who reacts to egg
- Third on the list is rice protein, so part of that protein figure is plant, not meat
- Protein is declared at 23%, the gentlest in this brand's large breed range, so a hard working dog may want more in the bowl
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Some dogs need a short ingredient list far more than they need a clever one, and this recipe was put together for exactly that dog. The honest limits of this recipe are worth having straight before you count it as a lamb only food.
Dry
Adult, Senior
Large
Lamb
The score, in context
Our scoring places this a band below the middle of the dry adult market, in our Average band, with protein and processing and nutritional balance both reading Average and transparency a step up at Good. The lamb protein is dried, not fresh, so the declared 20% is not being flattered by water that later cooks off. The recipe also keeps to a single cereal instead of the rice and maize pairing the rest of the range uses. Against that, rice heads the list ahead of the meat, rice protein tops the protein figure up from the plant side, and neither the poultry fat nor the liver hydrolysate names a species. It reads exactly as it is built, a simplified recipe for a dog whose gut prefers fewer moving parts.
What's in it
Ingredients, as declared: Rice, 20% Lamb Protein (Dried), Rice Protein, Poultry Fat, Liver Hydrolysate, Dried Beet Pulp (Desugared), Brewer's Yeast (Dried), Linseed, Egg (Dried), Lignocellulose, 0.4% Sunflower Oil, Sodium Chloride, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.
Named ingredients
Nutritional additives
Vitamin a (12000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (300mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (200mg/kg), Vitamin B1 [as Thiamine Mononitrate] (12mg/kg), Vitamin B2 [as Riboflavin] (12mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (8mg/kg), Vitamin B12 [as Cyanocobalamin] (200mcg), Niacin (35mg/kg), Calcium-D-Pantothenate (35mg/kg), Folic Acid (1.2mg/kg), Biotin [as D(+)-Biotin] (300mcg), Choline Chloride (2000mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.4mg/kg), Antioxidants.
Ingredient notes
Rice opens the list and is the only cereal in the recipe. That is the whole idea of a sensitive diet: fewer places for a reaction to hide. Lamb protein at 20% follows. Dried is the word that matters, because the water has already gone where fresh meat still holds it, and the full 20% carries through to the finished kibble.
Rice protein sits third. It is a concentrated plant protein that lifts the declared 23% without adding meat. It is part of why protein converts to 25.0% of dry matter, the gentlest figure in this brand's large breed line. Carbohydrate is estimated at 50.5% of dry matter, above the 46.2% a typical adult dry food runs. With moisture left off the label, the dry matter figures assume 8%.
Two entries stop this being a single animal recipe. Poultry fat is a bird product. Liver hydrolysate is liver broken down into fragments, prized as a palatant because dogs find it hard to resist, though the label does not say whose liver it was. Neither is likely to trouble most dogs, though on a proper elimination trial both are worth knowing about.
What is absent here is as useful as what is present. There is no fish oil and nothing marine on the label, no maize and no second cereal. For a dog with a narrow roster of safe foods, this is the shortest and plainest ingredient list in the brand's large breed range.
The gut work is done by dried beet pulp, a yeast extract at 0.2% carrying beta glucans and mannan oligosaccharides, and chicory inulin at 0.1% as the prebiotic. Brewer's yeast adds B vitamins and a little more protein, linseed supplies plant omega 3s, and sunflower oil at 0.4%, the largest oil dose in the family, brings vitamin E and linoleic acid.
Ash is declared at 7.5%, converting to 8.2% of dry matter and the highest in this brand's large breed range. That is what you would expect where a dried meat protein is carrying some bone with it. Green tea extract at 0.01% is the antioxidant flourish and sits at the level that says so. Unlike the rest of the range, this recipe carries no glucosamine or chondroitin, the simplicity being the trade the sensitive brief asks for.
Price and value
Sold in 1.5kg, 6kg and 12kg bags.
As a guide, a 15kg adult dog in moderate condition would eat roughly 226 grams a day, on a maintenance estimate of about 840 kcal a day (110 × bodyweight^0.75). Scale up for a large breed and let the ribs be the judge.
Nutritional analysis
Declared analysis
23%
13%
2%
7.5%
Dry weight
25%
14.1%
2.2%
8.2%
50.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
30.3%
58.2%
0.1%
7.1%
4.3%
Pricing & size
- Pack size
- 1.5kg, 6kg & 12kg bags
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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