

Concept For Life
Concept For Life Large Breed Sensitive review
The plainest recipe in this large-breed range, and a Good-band kibble for a dog with a short list of safe foods. Lamb is the only named meat, at 20% dried, rice is the only cereal, and nothing marine appears. Poultry fat and a liver hydrolysate stop it being truly single animal.
Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.
Our view
Likely to suit
- Dogs kept away from fish
- No maize: rice is the only cereal
- Dogs who get on with lamb, declared at 20%
- Large adults and older dogs with unsettled digestion, with yeast extract and chicory inulin on the gut
- A short list, a fraction of what the rest of the range carries
Worth watching
- Poultry fat and liver hydrolysate rule out a strict single-animal trial
- Dried egg, for a dog that reacts to egg
- Rice protein third, so part of the protein is plant
- Protein declared at 23%, the gentlest in the brand's large-breed line, light for a hard worker
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for large-breed adults and seniors. Moisture is not printed, so the dry-matter figures assume 8%; let the ribs judge the portion.
Dry
Adult, Senior
Large
Lamb
The score, in context
- Concept For Life Large Breed Sensitive 51.9
All one Good. Typical dry food: Good.
Dried lamb and a single cereal help it, while rice ahead of the meat, a plant protein top-up and two unnamed species hold it at the middle of the shelf.
What's in it
- RiceThe only cereal, and first on the list.
- Lamb protein (dried)20%Dried, so the full 20% carries through to the kibble.
- Rice proteinConcentrated plant protein lifting the declared figure.
- Poultry fatA bird product, species not given.
- Liver hydrolysateA palatant. Whose liver is not said.
- Dried beet pulp, brewer's yeast, linseedFibre, B vitamins, plant omega 3.
- Dried egg, lignocellulose
- Sunflower oil, sodium chloride0.4%The largest oil dose in the family.
- Yeast extract, chicory inulin0.2%, 0.1%Beta glucans, mannan-oligosaccharides and a prebiotic for the gut.
- Green tea extract, antioxidants0.01%
A full vitamin set from A to biotin with choline, and trace minerals mostly as sulphates, with some zinc as a glycine chelate.
No glucosamine or chondroitin, unlike the rest of the range.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
23%
13%
2%
7.5%
Dry weight
25%
14.1%
2.2%
8.2%
50.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
30.3%
58.2%
0.1%
7.1%
4.3%
Pricing & size
- Price per kilo
- £3.33 (RRP)
- Pack
- 1.5kg, 6kg & 12kg bags
- A 15kg dog eats (our estimate)
- 165 to 205 g a day, 185 in the middle
- Cost per day, 15kg dog
- £0.62
A large-breed dog eats well above the 15kg comparison figure.
Budget end of the dry market, though the price still runs ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.










