Concept For Life

Concept For Life Medium Breed Senior review

Name: Concept For Life Medium Breed Senior
Brand: Concept For Life

48.4/100Average

DryAdultSenior

A thoughtfully kitted out senior food for the medium dog who has slowed down without giving up, scored in our Average band. The senior touches are real ones, joint support and antioxidant extras with their doses printed. What holds the score down is a starch-heavy base and a greaves meal with no animal named.

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Our view

Likely to suit

Older medium breeds, with joint support written into the recipe
Seniors still eating with enthusiasm: fresh chicken meat heads the list at 20%
Antioxidant extras, aronia at 0.1% and hops and green tea at 0.02%
Ageing digestions that like soluble fibre from psyllium husks and desugared beet pulp
An adult and an older dog sharing one bag

Worth watching

Greaves meal with no species, no help on an elimination plan
Salmon oil at 0.2%, a little fish in the recipe
Carbohydrate at an estimated 51.1% of dry matter, for a dog that prefers a meatier bowl

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

48.4/100Average

Protein and processingAverage

Nutritional balanceAverage

TransparencyGood

ValueAverage

The details

Dog fit

Listed for medium adults and seniors. An older dog's needs vary more than most, so start from the bag's guide and adjust to the ribs and the waistline.

Food type

Dry

Life stage

Adult, Senior

Breed size

Medium

Main protein

Chicken

The score, in context

Concept For Life Medium Breed Senior 48.4

All one Average. Typical dry food: Good.

Cooked-out water, a heavy starch base and an unnamed greaves meal put it a level below the typical adult dry food, though nothing in that is cause for worry.

What's in it

Fresh chicken meat20%Most of its weight is water that goes in the cooking.
Rice, maize
Poultry protein, partly dried and hydrolysed12%Rich in chicken. Holds its weight better, and the hydrolysed part is easier going for an older gut.
Rice flour, maize proteinMaize protein lifts the headline protein from the plant side.
Greaves mealProtein residue left after rendering fat. Respectable, but no animal named.
Desugared beet pulp, lignocellulose, psyllium husksFermentable and soluble fibre.
Poultry fat, linseed, salmon oil, sunflower oil0.2% salmon oil, 0.1% sunflowerSalmon oil brings the marine omega 3.
Calcium carbonate, brewer's yeast, dried egg, sodium chloride, potassium chloride
Yeast extract, chicory inulin, aronia extract0.2%, 0.1%, 0.1%
Glucosamine, chondroitin sulphate, hops and green tea extracts0.04%, 0.02%, 0.02%The senior thinking, with doses attached.

A fully dosed panel with L-carnitine at 50mg/kg and zinc twice over, part as a glycine chelate that is absorbed most readily.

Moisture is not declared, so the dry-matter figures assume 8%.

Named ingredients

20% Fresh Chicken Meat, Rice, Maize, 12% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Rice Flour, Greaves Meal, Dried Beet Pulp (Desugared), Poultry Fat, Maize Protein, Linseed, Lignocellulose, Calcium Carbonate, Brewer's Yeast (Dried), Egg (Dried), Sodium Chloride, 0.2% Salmon Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Sunflower Oil, Psyllium Husks (Dried), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), Potassium Chloride, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.

Against the range

One senior recipe for medium dogs. Fresh chicken leads, partly dried and hydrolysed poultry protein sits fourth, and rice, maize and rice flour carry the starch. The senior extras come with doses: a joint pair, L-carnitine, aronia, and hops and green tea extracts.

Nutritional analysis

Declared analysis

Energy

370.1 kcal/100g

Protein

25%

Fat

12%

Fibre

2.5%

Ash

5.5%

Dry weight

Protein

27.2%

Fat

13%

Fibre

2.7%

Ash

Carbs

51.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

39%

Carbs

57.2%

Veg

0.1%

Oils

1.7%

Other

Pricing & size