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Concept For Life Medium Breed Light – —

Concept For Life

Concept For Life Medium Breed Light review

43.4/100Average
DryAdultSenior

Concept For Life Medium Breed Light is a reduced fat kibble for medium dogs whose weight has crept up on them. The list opens on poultry protein at 26%, a hydrolysed and partly dried entry the label describes as rich in chicken. Fresh chicken at 12% sits behind the rice and maize. Fat is pulled down to 9.8% while fibre is pushed up to 6.0%, L-carnitine is dosed at 100 mg per kilo and a joint pair is written into the recipe. It finishes with us in the Average band. That reading follows the trade a light diet makes, and the food does exactly what it was designed to do.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

When the vet's scales start telling a story you would rather they did not, this is the sort of recipe that quietly helps.

  • Medium breed dogs carrying more weight than their owner would like, with fat held down to 9.8%
  • Dogs that finish a reduced portion and immediately go looking for more, since lignocellulose and psyllium husks add bulk without calories
  • Owners who want L-carnitine declared rather than merely implied, printed here at 100 mg per kilo
  • Dogs slowing down and feeling their joints, with glucosamine at 0.04% and chondroitin sulphate at 0.02% declared
  • Households feeding a grown dog alongside an older one, because the label covers both

Worth watching

There are trade-offs written into any lighter recipe, and this one wears them openly.

  • Lignocellulose sits high on the ingredients list, so a real slice of the bag is fibre that fills a dog up and feeds them very little
  • The leading poultry entry names chicken but stops short of naming every bird, so it cannot rule duck, goose or turkey in or out
  • Salmon oil is in the recipe at 0.1%, so this is not a fish free food
  • Fat is deliberately restrained, so a working or genuinely busy dog will empty the bowl and still be asking

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
43.4/100Average
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueAverage

The Details

Dog fit

When the vet's scales start telling a story you would rather they did not, this is the sort of recipe that quietly helps. There are trade-offs written into any lighter recipe, and this one wears them openly.

Food type

Dry

Life stage

Adult, Senior

Breed size

Medium

Main protein

Poultry

The score, in context

Our scoring settles this recipe in the Average band, a step below the Good band the typical adult dry food reaches. Almost all of the distance comes from choices the recipe makes on purpose. A light diet cuts fat and adds indigestible fibre, which pulls the energy density down and lifts the share of the bag that is doing bulk rather than nutrition. On top of that the fresh chicken loses its water in the oven, the leading poultry entry names no single bird, and carbohydrate still comes out at 47.4% of dry matter. Judged as what it is, a calorie controlled bowl for a medium dog on a diet, it does its job and dresses it with a decent set of extras.

What's in it

Ingredients, as declared: 26% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Rice, Maize, 12% Fresh Chicken Meat, Lignocellulose, Dried Beet Pulp (Desugared), Poultry Fat, Linseed, Sodium Chloride, Brewer's Yeast (Dried), Monocalcium Phosphate, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Salmon Oil, 0.1% Chicory Inulin, Psyllium Husks (Dried), 0.1% Sunflower Oil, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.

Named ingredients

26% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Rice, Maize, 12% Fresh Chicken Meat, Lignocellulose, Dried Beet Pulp (Desugared), Poultry Fat, Linseed, Sodium Chloride, Brewer's Yeast (Dried), Monocalcium Phosphate, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Salmon Oil, 0.1% Chicory Inulin, Psyllium Husks (Dried), 0.1% Sunflower Oil, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.

Nutritional additives

Vitamin a (15, 000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (400mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (300mg/kg), Vitamin B1 [as Thiamine Mononitrate] (15mg/kg), Vitamin B2 [as Riboflavin] (15mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (10mg/kg), Vitamin B12 [as Cyanocobalamin] (220mcg), Niacin (40mg/kg), Calcium-D-Pantothenate (40mg/kg), Folic Acid (1.5mg/kg), Biotin [as D(+)-Biotin] (400mcg), Choline Chloride (3000mg/kg), L-Carnitine (100mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.4mg/kg).

Ingredient notes

Poultry protein at 26% opens the list, partly dried and hydrolysed and flagged as rich in chicken. Because it is already dried, that entry keeps most of its weight into the finished kibble, which is why protein still converts to 28.3% of dry matter despite the low fat. Hydrolysis breaks the protein into smaller pieces, generally an easier form for a gut to handle. Fresh chicken at 12% sits further down, past the rice and maize, and most of its declared weight is water that leaves in cooking.

Rice and maize carry the starch, both of them ordinary cereals that suit a dog with no history of cereal trouble. Carbohydrate is estimated at 47.4% of dry matter, close to the 46.2% typical of adult dry food. The calorie cutting here has come out of the fat, and the starch is left where it was.

The fibre is the real engine of this recipe. Lignocellulose is a purified plant fibre, essentially indigestible, and it is used in light foods precisely because it takes up room in a bowl while contributing almost nothing in calories. Desugared beet pulp adds the fermentable kind that gut bacteria work on, and dried psyllium husks bring soluble fibre to help hold everything together. Crude fibre lands at 6.0%, well up on where an ordinary adult recipe would sit.

The weight management thinking carries into the small print. L-carnitine at 100 mg per kilo is an amino acid derivative, printed with its dose. Its role is to carry fat where the burning happens, inside the cells. Gut flora are looked after by chicory inulin at 0.1% and by the yeast extract at 0.2%, where the beta-glucans and mannan-oligosaccharides come from. Brewer's yeast adds natural B vitamins behind them.

The joint pair is small but declared: glucosamine at 0.04% and chondroitin sulphate at 0.02%, useful additions for a dog whose frame has been carrying extra weight. The fats come from poultry fat and linseed, and salmon oil at 0.1% with sunflower oil at 0.1% back them up. The mineral panel is fully dosed, zinc twice over at 100 mg per kilo as the sulphate and another 60 mg as a glycine chelate, and the chelate is the easier one to absorb.

Price and value

Available in 1.5kg, 6kg and 12kg bags.

For a rough guide, a 15kg adult dog in moderate condition would work through about 250 grams a day, on an assumed requirement of 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That estimate is for a dog at a steady weight, so a dog actually being slimmed down should be fed under it and judged by the ribs.

Nutritional analysis

Declared analysis

Energy
335.5 kcal/100g
Protein

26%

Fat

9.8%

Fibre

6%

Ash

6.5%

Dry weight

Protein

28.3%

Fat

10.7%

Fibre

6.5%

Ash

7.1%

Carbs

47.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38%

Carbs

49.7%

Veg

0.1%

Oils

2.5%

Other

9.7%

Pricing & size
Pack size
1.5kg, 6kg & 12kg bags
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026