Concept For Life

Concept For Life Medium Breed Light review

Name: Concept For Life Medium Breed Light
Brand: Concept For Life

47.9/100Average

DryAdultSenior

A reduced fat kibble for medium dogs whose weight has crept up. Fat is pulled down to 9.8%, fibre pushed up to 6.0%, and L-carnitine is printed at 100 mg per kilo. It finishes in our Average band, which follows the trade a light diet makes; the food does what it was designed to do.

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Our view

Likely to suit

Medium dogs carrying more than their owner would like
Dogs that finish a smaller portion and go looking for more. Lignocellulose and psyllium add bulk without calories
L-carnitine declared with a dose, 100 mg per kilo
Joints carrying extra weight, with glucosamine and chondroitin sulphate printed
A grown dog fed alongside an older one, as the label covers both

Worth watching

Lignocellulose high on the list: a real slice of the bag fills a dog and feeds it very little
The leading poultry entry cannot rule duck, goose or turkey in or out
Salmon oil at 0.1%, so not fish free
Too restrained for a working or genuinely busy dog

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

47.9/100Average

Protein and processingAverage

Nutritional balanceAverage

TransparencyGood

ValueAverage

The details

Dog fit

Listed for medium adults and seniors. The usual maintenance estimate assumes a steady weight, so a dog being slimmed should be fed under it and judged by the ribs.

Food type

Dry

Life stage

Adult, Senior

Breed size

Medium

Main protein

Poultry

The score, in context

Concept For Life Medium Breed Light 47.9

All one Average. Typical dry food: Good.

Almost all of the distance to the typical dry food comes from choices a light diet makes on purpose.

What's in it

Poultry protein (rich in chicken, partly dried and hydrolysed)26%Already dried, so it keeps its weight into the kibble. Names no single bird.
Rice, maizeOrdinary cereals carrying the starch.
Fresh chicken meat12%Most of it water that leaves in cooking.
LignocellulosePurified, essentially indigestible plant fibre: room in the bowl, almost no calories.
Dried beet pulp (desugared)The fermentable kind.
Poultry fat, linseed
Sodium chloride, brewer's yeast, monocalcium phosphate
Yeast extract, chicory inulin0.2%, 0.1%Beta-glucans, mannan-oligosaccharides and inulin for gut flora.
Salmon oil, psyllium husks, sunflower oil0.1% oilsPsyllium brings soluble fibre.
Glucosamine, chondroitin sulphate0.04%, 0.02%Small but declared.

A full panel with L-carnitine at 100 mg per kilo, and zinc twice over: 100 mg as sulphate and 60 mg as the easier-absorbed glycine chelate.

Moisture is not declared; dry-matter figures assume 8%.

Named ingredients

26% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Rice, Maize, 12% Fresh Chicken Meat, Lignocellulose, Dried Beet Pulp (Desugared), Poultry Fat, Linseed, Sodium Chloride, Brewer's Yeast (Dried), Monocalcium Phosphate, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Salmon Oil, 0.1% Chicory Inulin, Psyllium Husks (Dried), 0.1% Sunflower Oil, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.

Against the range

Nutritional analysis

Declared analysis

Energy

335.5 kcal/100g

Protein

26%

Fat

9.8%

Fibre

Ash

6.5%

Dry weight

Protein

28.3%

Fat

10.7%

Fibre

6.5%

Ash

7.1%

Carbs

47.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38%

Carbs

49.7%

Veg

0.1%

Oils

2.5%

Other

9.7%

Pricing & size