Concept For Life

Concept For Life Medium Breed Adult review

Name: Concept For Life Medium Breed Adult
Brand: Concept For Life

48.7/100Average

DryAdultSenior

A steady, well supplemented everyday kibble for medium dogs that get on with poultry. The two meat entries carry percentages, and the vitamin and mineral panel is dosed in full. Rice and maize carry the starch, and how the recipe is built puts it in our Average band.

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Our view

Likely to suit

Medium dogs through the long, settled middle of life
Owners who want both meat entries declared by percentage
A grown dog and an older one sharing one bag, as both stages are covered
Dogs that digest cereal comfortably
Owners who like a fully dosed panel, zinc in two forms among it
A prebiotic nudge from chicory inulin and a yeast extract

Worth watching

The lead poultry entry names chicken but not the whole cast, so duck, goose or turkey cannot be ruled out
Salmon oil at 0.2%, so it is not fish free
Dried egg on the list
Carbohydrate at an estimated 48.9% of dry matter against a typical 46.2%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

48.7/100Average

Protein and processingAverage

Nutritional balanceAverage

TransparencyGood

ValueAverage

The details

Dog fit

Listed for medium breed adults and seniors. The daily amount is worked out from the energy content, so treat it as a starting point and let the waistline fine tune it.

Food type

Dry

Life stage

Adult, Senior

Breed size

Medium

Main protein

Poultry

The score, in context

Concept For Life Medium Breed Adult 48.7

All one Average. Typical dry food: Good.

Average here is a comment on construction, not a warning: water-heavy fresh chicken, a lead entry that stops at a bird family and a fair cereal share account for it.

What's in it

Poultry protein (rich in chicken, partly dried and hydrolysed)22%Where most of the protein comes from. Hydrolysed is gentler on a touchy gut, but it cannot be read as plain chicken.
Fresh chicken meat20%Largely water, so it cooks down a long way.
Rice, maize, rice flourRice is among the kinder cereals for digestion.
Poultry fatThe bird goes unnamed a second time.
Dried beet pulp (desugared)
LinseedPlant omega 3.
LignocellulosePurified fibre powder for bulk and nothing more.
Monocalcium phosphate, salt, dried brewer's yeast, dried egg
Salmon oil, sunflower oil0.2% eachMarine omega 3 and omega 6 with a little vitamin E.
Yeast extract, chicory inulin0.2%, 0.1%The prebiotics.

A fully dosed panel: zinc at 100 mg per kilo as sulphate plus 60 mg as the more easily absorbed glycine chelate, and vitamins E and C at 300 mg each.

Named ingredients

22% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Rice Flour, Poultry Fat, Dried Beet Pulp (Desugared), Linseed, Lignocellulose, Monocalcium Phosphate, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.2% Salmon Oil, 0.2% Sunflower Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, Antioxidants.

Against the range

Nutritional analysis

Declared analysis

Energy

374.9 kcal/100g

Protein

24%

Fat

14%

Fibre

2.5%

Ash

6.5%

Dry weight

Protein

26.1%

Fat

15.2%

Fibre

2.7%

Ash

7.1%

Carbs

48.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

42.3%

Carbs

50.5%

Veg

0.1%

Oils

3.5%

Other

3.6%

Pricing & size