

Concept For Life
Concept For Life Large Breed Senior review
Nowhere else in this brand's large breed line does fresh chicken head the ingredients, and Concept For Life Large Breed Senior also carries the fullest small print of the family. Behind the 20% fresh chicken meat come greaves meal and poultry protein at 12%. A yeast extract brings beta glucans, and the rest of the extras run through aronia and marigold to L-carnitine at 50mg/kg. Ash is the lowest in the range and carbohydrate lands where a dry adult food typically does. It sits in our Average band, a step under the middle of the dry adult market.
Our view
Likely to suit
An older big dog has earned a bit of thought in the bowl, and this recipe puts more of it in the small print than anything else in the range.
- Older large breed dogs, the audience the recipe is written and sized for
- Owners who read the first line and want a named meat there, with fresh chicken declared at 20%
- Ageing joints, with glucosamine at 0.04% and chondroitin sulphate at 0.02% declared
- Older digestions, with a yeast extract at 0.2% for beta glucans and mannan oligosaccharides and psyllium husks for soluble fibre
- Owners keeping an eye on failing eyesight, with marigold flower meal at 0.01% supplying lutein
Worth watching
Before you decide, give a few of these entries a proper look.
- No species is attached to greaves meal, and the label alone will not tell you whether a dog with a known meat sensitivity is safe on it
- Poultry protein and poultry fat go no further than the bird family, widening the same gap
- Salmon oil at 0.3% puts fish in the bowl, so the recipe is not fish free
- Both maize and maize protein appear, so keep it in mind when maize is on your avoid list
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
An older big dog has earned a bit of thought in the bowl, and this recipe puts more of it in the small print than anything else in the range. Before you decide, give a few of these entries a proper look.
Dry
Adult, Senior
Large
Chicken
The score, in context
On our scale this comes out in the Average band, a step under the Good band the broad middle of dry adult food occupies. Nutritional balance and transparency both read Good, with protein and processing Average. It earns the position honestly enough. The list opens on fresh chicken at 20%, and ash is the lowest in this brand's large breed range at 6.0% of dry matter. Carbohydrate ends up at an estimated 46.1% of dry matter against 46.2% for the typical adult dry food, and the small print is the most generous of the family. The unnamed animal material keeps it from going higher. Greaves meal, poultry protein and poultry fat between them account for a good share of the animal content without pinning a species to any of it.
What's in it
Ingredients, as declared: 20% Fresh Chicken Meat, Rice, Maize, 12% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Greaves Meal, Poultry Fat, Dried Beet Pulp (Desugared), Maize Protein, Linseed, Lignocellulose, Rice Flour, Calcium Carbonate, Brewer's Yeast (Dried), Egg (Dried), Sodium Chloride, 0.3% Salmon Oil, 0.2% Sunflower Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), Psyllium Husks (Dried), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), Potassium Chloride, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), 0.01% Marigold Flower Meal (Rich in Lutein), Antioxidants.
Named ingredients
Nutritional additives
Vitamin a (15000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (400mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (300mg/kg), Vitamin B1 [as Thiamine Mononitrate] (15mg/kg), Vitamin B2 [as Riboflavin] (15mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (10mg/kg), Vitamin B12 [as Cyanocobalamin] (220mcg), Niacin (40mg/kg), Calcium-D-Pantothenate (40mg/kg), Folic Acid (1.5mg/kg), Biotin [as D(+)-Biotin] (400mcg), Choline Chloride (3000mg/kg), L-Carnitine (50mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.40mg/kg).
Ingredient notes
Fresh chicken meat at 20% opens the list, and no other recipe in the brand's large breed range leads that way. Water makes up most of fresh meat, and the oven takes it away. The dried entries behind do more of the finished kibble's protein work than their position suggests.
Those dried entries are greaves meal and poultry protein at 12%. Greaves is what remains of animal tissue once the fat has been rendered out of it, a concentrated and perfectly usable protein source. The animal is never named, though, and poultry protein narrows things only as far as a bird. Between them they mean the recipe cannot tell you what your dog is eating in the way the fresh chicken entry can.
Protein converts to 28.3% of dry matter and fat to 16.3%, with energy declared at 382 kcal per 100g. Ash is 5.5%, converting to 6.0% of dry matter and the lowest in this family, which usually points to less bone and mineral bulk in the mix. The label leaves moisture out, so the dry matter figures assume 8%.
The plant side is rice, maize, maize protein and rice flour. Carbohydrate, at an estimated 46.1% of dry matter, is effectively the same as the 46.2% a typical adult dry food runs. Dried beet pulp, psyllium husks and lignocellulose supply the fibre, the last of those being purified plant fibre in powder form.
The senior thinking lives in the small print and there is plenty of it. The yeast extract at 0.2% brings beta glucans and mannan oligosaccharides for the gut. Antioxidants come from aronia extract at 0.1% and from hops and green tea extracts at 0.02%. Marigold flower meal at 0.01% supplies lutein for the eyes, and L-carnitine is dosed at 50mg/kg to help a slower dog handle fat. The mineral top ups are calcium carbonate and potassium chloride.
Salmon oil at 0.3% and linseed cover omega 3s from the marine and the plant side, and sunflower oil at 0.2% brings vitamin E and linoleic acid. Trace minerals get printed doses, zinc twice over at 100mg/kg as the sulphate and a further 60mg/kg as a glycine chelate.
Price and value
Sold in 1.5kg, 6kg and 12kg bags.
As a guide, a 15kg adult dog in moderate condition works through about 220 grams a day, taking maintenance at roughly 840 kcal a day (110 × bodyweight^0.75). An older large breed weighs a great deal more than that but often needs fewer calories per kilo than it once did, so start below the arithmetic and adjust by condition.
Nutritional analysis
Declared analysis
26%
15%
3%
5.5%
Dry weight
28.3%
16.3%
3.3%
6%
46.1%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
43%
50.3%
0.1%
4%
2.6%
Pricing & size
- Pack size
- 1.5kg, 6kg & 12kg bags
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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