

Concept For Life
Concept For Life Large Breed Light review
A reduced calorie kibble for big dogs that need to come down a size, sitting in our Average band. It keeps the bowl looking full with fibre, declared at 6.0%, and energy comes in at 340 kcal per 100g. That fibre strategy is a large part of the score.
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Our view
Likely to suit
- Large breed dogs on a diet, with fat held to 10.8%
- Keeping the bowl a normal size while the calories come down
- Heavy dogs whose joints take the brunt, with glucosamine and chondroitin sulphate on the label
- Older large breeds that have slowed down
- Dogs kept off egg, which this recipe leaves out
Worth watching
- Lignocellulose high on the list, filling the bowl without adding nutrition
- Fresh chicken at 12%, behind both rice and maize
- Poultry as the largest entry, with no bird named
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult and senior dogs of large breeds. For a dog actively losing weight, feed under maintenance and check the ribs every week.
Dry
Adult, Senior
Large
Poultry
The score, in context
- Concept For Life Large Breed Light 48.6
All one Average. Typical dry food: Good.
Fibre-bulking is the standard way to build a light diet, and it costs marks on protein and processing while genuinely delivering the lower energy.
What's in it
- Poultry protein28%Partly dried and hydrolysed, "rich in chicken", so concentrated. The bird is never named outright.
- Rice, maizeBoth ahead of the fresh chicken.
- Fresh chicken meat12%Lower down than in the brand's other large breed foods.
- LignocelluloseA purified plant fibre powder: bulk and very little else. It is how a light kibble fills a bowl.
- Dried beet pulp, poultry fatThe beet pulp ferments to feed the gut.
- Linseed, sodium chloride, brewer's yeast, monocalcium phosphateYeast for B vitamins; the phosphate supplies calcium and phosphorus.
- Salmon oil, chicory inulin0.1% eachThe salmon oil means the food is not fish free.
- Psyllium husksFibre that holds water.
- Sunflower oil0.1%
- Glucosamine, chondroitin sulphate0.04% and 0.02%For joints that carry a heavy dog.
A full panel dosed line by line, with L-carnitine at 100mg/kg to help the body burn fat and zinc partly as a glycine chelate.
Moisture is not declared, so our dry matter figures assume 8%.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
27%
10.8%
6%
6.5%
Dry weight
29.3%
11.7%
6.5%
7.1%
45.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
40%
48.3%
0.1%
2.4%
9.2%
Pricing & size
- Price per kilo
- £3.33 (RRP)
- Pack
- 1.5kg, 6kg & 12kg bags
- A 15kg dog eats (our estimate)
- 145 to 180 g a day, 165 in the middle
- Cost per day, 15kg dog
- £0.55
Each gram carries less energy, so expect more grams than most kibbles ask for, which is the whole idea.
Budget end of the dry market, though on the analysis alone it still asks more than it earns.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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