Concept For Life

Concept For Life Large Breed Adult review

Name: Concept For Life Large Breed Adult
Brand: Concept For Life

50.1/100Good

DryAdultSenior

The richest of this brand's large-breed foods, built to keep condition on a big frame from a modest bowl. Fat is declared at 17% and energy at 395 kcal per 100g, and carbohydrate is the lowest of the family. It sits in our Good band, near the bottom of it, because the label names its main animal entries only as poultry.

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Our view

Likely to suit

Big active dogs that drop condition too easily
A smaller bowl for a big dog: the most energy-dense kibble in the brand's large-breed range
Heavy frames carrying weight through their joints, with glucosamine and chondroitin declared
Chicken eaters, with fresh chicken meat at 20%
A large adult and an older dog eating from one bag

Worth watching

A large breed that dozes most of the day will need its portion trimmed
Maize protein lifts the protein figure with plant, not meat
Poultry protein and poultry fat name no species, so a sensitivity cannot be tracked

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

50.1/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyGood

ValueGood

The details

Dog fit

Listed for large-breed adults and seniors. A big dog weighs far beyond the 15kg reference, so scale the portion up and feed to the ribs.

Food type

Dry

Life stage

Adult, Senior

Breed size

Large

Main protein

Poultry

The score, in context

Concept For Life Large Breed Adult 50.1

All one Good. Typical dry food: Good.

The things a large-breed owner shops for are real here, but poultry entries named only by family and the maize work keep it low in its band.

What's in it

Poultry protein (rich in chicken, partly dried and hydrolysed)23%Names a bird family, not a species.
Fresh chicken meat20%Names the bird outright.
Rice, maizeThe starch.
Poultry fatSits high, which is why fat reaches 17%.
Dried beet pulp, lignocelluloseThin fibre at 2.0%; lignocellulose is the purified powdered kind.
Maize proteinConcentrated plant protein, not the equal of meat for the amino acids a dog needs most.
Linseed
Monocalcium phosphate, sodium chloride, brewer's yeast, dried egg
Salmon oil, sunflower oil0.3% eachThe most generous helping in this family. Salmon oil means it is not fish free.
Chicory inulin, glucosamine, chondroitin sulphate0.1%, 0.04%, 0.02%A prebiotic and the joint pair.

A full panel dosed in print, with zinc twice over: 100mg/kg as the sulphate and 60mg/kg as a glycine chelate that tends to be taken up better.

Moisture is not printed, so the dry matter figures assume 8%.

Named ingredients

23% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Maize Protein, Linseed, Lignocellulose, Monocalcium Phosphate, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.3% Salmon Oil, 0.3% Sunflower Oil, 0.1% Chicory Inulin, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.

Against the range

Nutritional analysis

Declared analysis

Energy

395.2 kcal/100g

Protein

26%

Fat

17%

Fibre

Ash

6.5%

Dry weight

Protein

28.3%

Fat

18.5%

Fibre

2.2%

Ash

7.1%

Carbs

43.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43.3%

Carbs

47.7%

Veg

0.1%

Oils

5.4%

Other

3.5%

Pricing & size