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Concept For Life Large Breed Adult – —

Concept For Life

Concept For Life Large Breed Adult review

45.3/100Average
DryAdultSenior

Of this brand's large breed foods, Concept For Life Large Breed Adult is the richest. It is built to keep condition on a big frame without asking for a big bowl. The list opens with poultry protein at 23%, then fresh chicken meat at 20%. Poultry fat sits unusually high in it, and the analysis gives fat at 17% with energy at 395 kcal per 100g. Carbohydrate is the lowest of the family. It falls in our Average band rather than the Good band the wider dry adult market holds, largely because of the way the label names its animal entries.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Big dogs burn through a lot of fuel, and this recipe is designed to hand it over without them having to eat all evening.

  • Big active dogs who drop condition too easily, with fat declared at 17% and energy at 395 kcal per 100g
  • Owners who would rather put a smaller bowl in front of a big dog, since this is the most energy dense kibble in the brand's large breed range
  • Heavy framed dogs carrying real weight through their joints, with glucosamine at 0.04% and chondroitin sulphate at 0.02% declared
  • Chicken eaters, with fresh chicken meat at 20% and salmon oil at 0.3% adding marine omega 3s
  • Homes where a large breed adult and an older dog eat from one bag

Worth watching

This is a rich recipe, and richness has consequences worth knowing about.

  • A large breed that dozes through most of the day will need the portion trimmed to stay in shape
  • Maize protein sits midway down the list and lifts the protein figure with plant, not meat
  • Poultry protein and poultry fat name only a bird family, leaving no species for an owner tracking a sensitivity
  • This is not a fish free recipe, since salmon oil is one of the entries

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
45.3/100Average
Protein and processingAverage
Nutritional balanceGood
TransparencyGood
ValueAverage

The Details

Dog fit

Big dogs burn through a lot of fuel, and this recipe is designed to hand it over without them having to eat all evening. This is a rich recipe, and richness has consequences worth knowing about.

Food type

Dry

Life stage

Adult, Senior

Breed size

Large

Main protein

Poultry

The score, in context

Set against the Good band where the middle of the dry adult market settles, this one comes out a step below in our Average band. Protein and processing reads Average, and the reasons run consistently through this brand. Two working entries say poultry instead of a named bird, maize does a lot of the plant work, maize protein props up the protein figure and lignocellulose supplies purified fibre. The scale hands nothing back for the things a large breed owner is actually shopping for, and those are real here. Carbohydrate is the lowest in the family at 43.9% of dry matter, against 46.2% for a typical adult dry food. Every gram carries enough energy to feed a big dog from a sensible bowl. Nutritional balance and transparency both read Good.

What's in it

Ingredients, as declared: 23% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Maize Protein, Linseed, Lignocellulose, Monocalcium Phosphate, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.3% Salmon Oil, 0.3% Sunflower Oil, 0.1% Chicory Inulin, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.

Named ingredients

23% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Maize Protein, Linseed, Lignocellulose, Monocalcium Phosphate, Sodium Chloride, Brewer's Yeast (Dried), Egg (Dried), 0.3% Salmon Oil, 0.3% Sunflower Oil, 0.1% Chicory Inulin, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.

Nutritional additives

Vitamin a (12000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (300mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (300mg/kg), Vitamin B1 [as Thiamine Mononitrate] (12mg/kg), Vitamin B2 [as Riboflavin] (12mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (8mg/kg), Vitamin B12 [as Cyanocobalamin] (180mcg), Niacin (35mg/kg), Calcium-D-Pantothenate (35mg/kg), Folic Acid (1.2mg/kg), Biotin [as D(+)-Biotin] (300mcg), Choline Chloride (2000mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.40mg/kg).

Ingredient notes

Poultry protein at 23% and fresh chicken meat at 20% open the list. Poultry protein is partly dried and hydrolysed, and the label describes it as rich in chicken. The fresh chicken meat names the bird outright. Poultry fat follows almost immediately, and its position that high is the reason this recipe reaches 17% fat where the rest of the family sits lower.

Protein converts to 28.3% of dry matter and fat to 18.5%, with energy declared at 395 kcal per 100g against 357 for the typical adult dry food. Moisture is not printed, so the dry matter figures assume 8%.

Rice and maize carry the starch, with maize protein behind them. Maize protein is a concentrated plant protein, useful for lifting a protein figure but not the equal of meat in the amino acids a dog needs most. The reward for the way the recipe is balanced is that carbohydrate finishes at an estimated 43.9% of dry matter, under the 46.2% a typical adult dry food runs.

Fibre is thin at 2.0%, coming from dried beet pulp and lignocellulose, the purified powdered kind. The prebiotic on this label is chicory inulin at 0.1%.

Salmon oil and sunflower oil are both at 0.3%, the most generous helping in this family. One brings marine omega 3s and the other vitamin E and linoleic acid, with linseed adding the plant omega 3s. Glucosamine at 0.04% and chondroitin sulphate at 0.02% make up the joint pair, which is exactly what you want declared on a food for dogs whose frames carry weight.

The vitamin and mineral panel is dosed in print, including zinc twice over, 100mg/kg as the sulphate and 60mg/kg as a glycine chelate that tends to be taken up better. Brewer's yeast and dried egg sit behind the meat as smaller protein contributors, and monocalcium phosphate is the added calcium and phosphorus source.

Price and value

Sold in 1.5kg, 6kg and 12kg bags.

As a guide, a 15kg adult dog in moderate condition needs about 213 grams a day, on maintenance of around 840 kcal a day (110 × bodyweight^0.75). That is the smallest daily amount in this family, because every gram carries more energy. A large breed weighs far beyond 15kg, so scale up from there and portion to the ribs.

Nutritional analysis

Declared analysis

Energy
395.2 kcal/100g
Protein

26%

Fat

17%

Fibre

2%

Ash

6.5%

Dry weight

Protein

28.3%

Fat

18.5%

Fibre

2.2%

Ash

7.1%

Carbs

43.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43.3%

Carbs

47.7%

Veg

0.1%

Oils

5.4%

Other

3.5%

Pricing & size
Pack size
1.5kg, 6kg & 12kg bags
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026