Concept For Life

Concept For Life Golden Retriever Adult review

Name: Concept For Life Golden Retriever Adult
Brand: Concept For Life

48.5/100Average

DryAdultSenior

An Average chicken kibble written around a golden's usual worries: coat, joints and a steady weight. The extras are thoughtful and dosed in print. What costs it is a lead entry of poultry protein where a named bird would have carried it further.

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Our view

Likely to suit

Goldens that need coat support, with borage oil and linseed on the list
Getting ahead of joints, with glucosamine at 0.04% and chondroitin sulphate at 0.02%
Young adult and older goldens from the same bag
Owners who like extras dosed in print: taurine at 500mg/kg, L-carnitine at 100mg/kg
Dogs that suit chicken

Worth watching

Poultry protein, not a named bird, as the largest entry, which leaves an elimination plan without an anchor
Salmon oil in the small print, so it is not fish free
Carbohydrate estimated at 50.0% of dry matter, and part of the fibre from lignocellulose

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

48.5/100Average

Protein and processingAverage

Nutritional balanceAverage

TransparencyAverage

ValueAverage

The details

Dog fit

Listed for adult and senior goldens. A grown golden weighs well over the 15kg our daily figure assumes, so scale the bowl up and let the waistline confirm it.

Food type

Dry

Life stage

Adult, Senior

Main protein

Poultry

The score, in context

Concept For Life Golden Retriever Adult 48.5

All one Average. Typical dry food: Good.

The score is held back by how the label names things, and nothing a golden would notice in the bowl.

What's in it

Poultry protein (rich in chicken, partly dried and hydrolysed)23%Concentrated and easily digested. Rich in chicken is not the same promise as chicken.
Fresh chicken meat20%Names the bird outright, though most of it is water lost in the oven.
Rice, maize, rice flourThe starch.
Dried beet pulp, linseedFermentable fibre and plant omega 3.
LignocellulosePurified plant fibre in powder, lifting the fibre figure without much else.
Poultry fatNo species given.
Salt, monocalcium phosphate, brewer's yeast, dried egg
Salmon oil, sunflower oil, borage oil0.1% eachBorage is one of the better sources of gamma linolenic acid.
Psyllium husks, chicory inulin0.1% inulinSoluble fibre and food for the gut bacteria.
Glucosamine, chondroitin sulphate, marigold meal, green tea extract0.04% down to 0.01%Joints, lutein for the eyes and an antioxidant.

A full printed vitamin panel with taurine and L-carnitine, and zinc as both sulphate and the more readily absorbed glycine chelate.

No moisture figure on the label, so dry-matter numbers assume 8%.

Named ingredients

23% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Dried Beet Pulp (Desugared), Rice Flour, Linseed, Lignocellulose, Poultry Fat, Sodium Chloride, Monocalcium Phosphate, Brewer's Yeast (Dried), Egg (Dried), 0.1% Salmon Oil, Psyllium Husks (Dried), 0.1% Sunflower Oil, 0.1% Borage Oil, 0.1% Chicory Inulin, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.01% Marigold Flower Meal (Rich in Lutein), 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.

Against the range

Nutritional analysis

Declared analysis

Energy

361.8 kcal/100g

Protein

25%

Fat

12%

Fibre

2.5%

Ash

6.5%

Dry weight

Protein

27.2%

Fat

13%

Fibre

2.7%

Ash

7.1%

Carbs

50%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43.3%

Carbs

51%

Veg

0.1%

Oils

1.1%

Other

4.5%

Pricing & size