Bulmer Pet Foods

Bulmer Pet Foods Bulmer Complete Raw 80/10/10: Chicken & Salmon review

RawAdultSenior

Flavour

The 80/10/10 idea in its plainest form: eight frozen chubs, each built to one ratio of meat to bone to offal, and nothing else in the bowl. The labels stop there. Which organs make up the offal, and whether anything covers the micronutrients, is left unsaid, and three chubs publish no ingredients line at all.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Raw feeders who want the classic ratio on every chub
Dogs that need starch kept out of the bowl
Rotation: beef, chicken, duck, turkey, rabbit, tripe and salmon across the eight
Dogs that have reacted to the common meats, with a rabbit chub kept to one animal
Fussy eaters, as tripe in three chubs brings a smell dogs adore

Worth watching

Raw handling: thaw in the fridge and wash whatever the meat touches
No published ingredients on the Chicken & Tripe, the Duck and the Turkey
Offal declared as a share, never by organ
Salmon in the Chicken & Salmon, the one chub with fish

Written by our editorial team. Independent guidance, not veterinary advice.

The details

Dog fit

Listed for adults, and most chubs for seniors too. If this will be your dog's whole diet, ask Bulmer which organs go in, as the offal carries real responsibility here.

Food type

Raw

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

We have not put a figure against this range. The reason sits on the labels, not in the food. A complete raw recipe is assessed on what it declares, and the declaration here is a single line: the ratio, the animals, nothing further. There is no breakdown of cuts, no naming of the organs, no vitamin or mineral panel and no calcium reading, and three of the eight chubs arrive with no ingredients line whatsoever. The calorie figures are our estimates as well, since the maker publishes none.

None of that makes this a lesser bowl of food. The ratio Bulmer works to is exactly the one experienced raw feeders ask for, and the analyses read the way meat, bone and offal should read. The whole set is free of the fillers that a scoring system usually has to argue with. There is simply not enough on the page for us to place it fairly against a raw field where most makers itemise every gram. So we have set out what is declared and left the ranking alone.

What's in it

Chicken and salmon100%The two animals are not broken apart on the label.
Meat80%
Bone10%Ground bone supplies the calcium a cooked food takes from a premix.
Offal10%Carries the vitamins and trace elements muscle meat runs short of. The organs are not named.

The only chub with fish in it.

Named ingredients

Chicken and Salmon 100% (Meat 80%, Bone 10%, Offal 10%).

Against the range

Fish: Salmon; No fish in the other seven.
Energy: 141 kcal per 100g; 134 to 184 across the range.
Protein, dry matter: 59.7%; The same reading as the Duck & Tripe.

Where the oily fish fats in the range come from.

Every published label reads the same way: 80% meat, 10% bone and 10% offal, adding up to a single named line. Nothing from a plant appears, and there is no premix and no added oil, so the micronutrition rests on the offal and the bone.

Protein converts to between 42.1% and 65.5% of dry matter and fat to between 33.7% and 38.3%. Calories are our estimates and move from 134 to 184 kcal per 100g.

Nutritional analysis

Declared analysis

Energy

141 kcal/100g

Estimated using Modified Atwater factors*

Protein

16%

Fat

10%

Fibre

0.05%

Ash

0.8%

Moisture

73.2%

Dry weight

Protein

59.7%

Fat

37.3%

Fibre

0.2%

Ash

Carbs

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

100%

Pricing & size