

Briantos
Briantos Essentials Adult: Poultry review
Briantos Essentials Adult is the brand's plainest recipe, and its label keeps almost everything back. The list reads as categories rather than ingredients: grains, meat and animal by-products with 4% of the named animal, vegetable by-products, oils and fats. Both the Fish and the Poultry varieties land in our Poor band, with protein and processing, nutritional balance and transparency all reading Poor. How little the label is willing to say drives that verdict above all.
Our view
Likely to suit
There is a place for a simple kibble, and for an undemanding dog this one asks very little of either of you.
- Robust dogs that have shown no sensitivities, for an owner who wants an uncomplicated daily bowl
- Households after a small bag to try before settling on anything long term
- Dogs that do fine on mainstream grain-based recipes, since grains lead the list here
Worth watching
Know what this label leaves out before you buy.
- Category names like meat and animal by-products allow the recipe to shift from batch to batch, so a dog with any dietary intolerance needs a food that names its ingredients
- Both varieties include 0.5% salmon oil, so neither the Poultry nor the Fish version is free of fish
- The grains are never identified, which leaves wheat and maize possible in any bag
- Moisture is not declared, so our dry-matter figures assume the 8% standard for kibble
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
There is a place for a simple kibble, and for an undemanding dog this one asks very little of either of you. Know what this label leaves out before you buy.
Dry
Adult
Poultry
The score, in context
Our Poor band is where both varieties finish, well short of the Good band the typical adult dry food manages. The driver is transparency more than anything measured in the analysis: with only categories on the list, neither we nor you can say which animals, grains or fats are in a given bag. Nothing in the analysis is alarming: protein sits at 22.8% of dry matter and estimated carbohydrate at 52.7%. Plenty of dogs eat foods like this happily; it simply offers no way to know exactly what they are eating.
What's in it
Ingredients, as declared: Grains, meat and animal by-products (including 4% poultry), vegetable by-products, oils and fats (including 0.5% salmon oil), minerals.
Named ingredients
Nutritional additives
_Nutritional additives:_ Vitamin A (14,000 IU), vitamin D3 (1000 IU), vitamin E (100mg), zinc [zinc sulphate monohydrate] (125mg), iron [ferrous(II)-sulphate monohydrate] (100mg), copper [copper(II)-sulphate pentahydrate] (10mg), manganese [manganese(II)-sulphate monohydrate] (5mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg). _Technological additives:_ Antioxidants, preservatives.
Ingredient notes
Category labelling is the story here. Meat and animal by-products can mean any mix of species and parts that meets the legal definition, and the 4% named animal is the only fixed point within it. The same goes for the unnamed grains and for the umbrella term oils and fats.
The one specific ingredient beyond the headline animal is salmon oil at 0.5%, a genuinely useful source of omega 3s and the reason the recipe cannot be called fish free in either variety.
The additive panel is short but complete, covering vitamins A, D3 and E plus the required trace minerals, each with its dose printed. The selenium comes as sodium selenite, the standard inorganic form, and the zinc and iron are supplied as simple sulphates.
With moisture undeclared we assume the kibble standard of 8% to build the dry-matter figures, and the calorie figure is our estimate too, so treat both as guides rather than declarations.
How this variety differs
Here the named 4% is poultry, a family of birds and not one species. Even this variety's one fixed point could be chicken, turkey or another bird, and the salmon oil still brings a trace of fish.
Price and value
The Fish variety is £3.32 a kilo and the Poultry £2.98, each sold in a 600g bag.
On the standard maintenance allowance of about 840 kcal for a 15kg adult dog in moderate condition (110 × bodyweight^0.75), both come out near 256 grams a day. That is £0.85 daily on the Fish and £0.76 on the Poultry.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
21%
10%
3.5%
9%
Dry weight
22.8%
10.9%
3.8%
9.8%
52.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
28.3%
61.9%
6%
3.9%
Pricing & size
- Pack size
- - **600g** - £1.79 (£2.98 / kg)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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