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Amazon Premium Dry – Medium Adult Chicken

Amazon

Amazon Premium Dry: Medium Adult Chicken review

52.9/100Good
DryAdult

This five-strong own-brand Amazon range is built on dehydrated poultry protein, with size-specific chicken recipes for small, medium and large dogs, a light senior option and a lamb-led sensitive variety. Every member carries algae oil for marine omega 3s, a probiotic and a mineral panel that mixes chelated and standard forms, a more considered supplement list than the plain packaging suggests. All five sit in our Good band, the band the typical adult dry food occupies, with the Sensitive Lamb & Chicken edging ahead of the rest.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

From a terrier's bowl to a big dog's bucket, you will find a variety here sized and seasoned for the dog you actually have.

  • Owners matching kibble to dog size, with dedicated mini, medium and large adult recipes
  • Greying dogs starting to thicken around the middle, since the senior variety trims the fat and adds L-carnitine
  • Dogs needing a gentler recipe, as the sensitive variety swaps wheat and maize for rice and pea starch
  • Owners who want skin and gut extras as standard, because algae oil, prebiotics and a probiotic run through every variety

Worth watching

A few things are common to the whole range and worth your notice.

  • Every variety contains chicken plus unnamed poultry, so none of them, including the sensitive lamb recipe, can serve a chicken-free or elimination diet
  • The four chicken varieties carry wheat and maize, which matter to grain-sensitive dogs, though the sensitive recipe leaves both out

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
52.9/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueGood

The Details

Dog fit

From a terrier's bowl to a big dog's bucket, you will find a variety here sized and seasoned for the dog you actually have. A few things are common to the whole range and worth your notice.

Food type

Dry

Life stage

Adult

Breed size

Medium

Main protein

Chicken

The score, in context

All five varieties finish in our Good band, which is also where the typical adult dry food lands. The spread between the members comes from naming and not from nutrition. Protein and processing reads Average right across the range, while transparency climbs from Good on the mini, medium and large recipes to Excellent on the senior and Outstanding on the sensitive. Nutritional balance reads Good on the large, mini and senior recipes and Average on the other two, while value reads Good right across the five.

What's in it

Ingredients, as declared: Dehydrated Poultry Protein, Maize, Wheat, Rice, Poultry Fat, Hydrolysed Pork and Poultry Proteins, Fresh Chicken (4%), Dried Chicory Pulp, Dried Brewer's Yeasts, Algae Oil (Source of EPA and DHA), Fructo-oligosaccharides (0.05%), Minerals, Yeast Cell Walls (Source of Mannan-oligosaccharides and β-glucans) (0.05%), Lactobacillus Helveticus HA-122 inactivated (0.005%).

Named ingredients

Dehydrated Poultry Protein, Maize, Wheat, Rice, Poultry Fat, Hydrolysed Pork and Poultry Proteins, Fresh Chicken (4%), Dried Chicory Pulp, Dried Brewer's Yeasts, Algae Oil (Source of EPA and DHA), Fructo-oligosaccharides (0.05%), Minerals, Yeast Cell Walls (Source of Mannan-oligosaccharides and β-glucans) (0.05%), Lactobacillus Helveticus HA-122 inactivated (0.005%).

Nutritional additives

- **Nutritional Additives:** Vitamin A 22000IU, Vitamin D3 1000IU, Vitamin E 350mg, Zinc (Zinc sulphate monohydrate) 70mg, Iron (Iron (II) sulphate monohydrate) 60mg, Iron (Iron (II) chelate of amino acids hydrate) 30mg, Zinc (Zinc chelate of amino acids hydrate) 30mg, Manganese (Manganous sulphate monohydrate) 30mg, Manganese (Manganese chelate of amino acids hydrate) 10mg, Copper (Copper (II) sulphate pentahydrate) 10mg, Copper (Copper (II) chelate of amino acids hydrate) 3mg, Iodine (Calcium iodate anhydrous) 1.5mg, Selenium (Sodium selenite) 0.2mg. - **Zootechnical Additives:** Enterococcus faecium DSM 10663/ NCIMB 10415 1e+009CFU/kg

Ingredient notes

Dried and hydrolysed proteins do the heavy lifting across the range, while fresh chicken stays at 4% in every recipe, more of a garnish than a foundation. Concentrated proteins are efficient, which is why the protein readings hold up respectably throughout, but poultry is a category rather than a bird, and that vagueness follows every member of the range.

The starch varies by recipe. Wheat, maize and rice carry the adult chicken varieties, the senior adds barley, peas, vegetable fibre and psyllium for an older digestion, and the sensitive switches to rice, brown rice and pea starch.

Algae oil is the range's best idea, supplying the marine omega 3s EPA and DHA directly without involving fish oil. FOS at 0.05% and yeast cell walls carrying MOS add prebiotic fibre in every recipe, chicory pulp joins in the chicken varieties, and each member includes an Enterococcus faecium probiotic alongside an inactivated Lactobacillus culture.

The mineral panel mixes standard salts with chelated forms of iron, zinc, manganese and copper, the chelates being the versions a dog's gut absorbs most readily, and everything is dosed in print. Individual varieties add their own touches, from glucosamine in the large and senior recipes to L-carnitine where waistlines are the concern.

How this variety differs

The middle recipe in every sense, with rice promoted up the list and a slightly leaner analysis than the large at 15.6% fat on a dry matter basis. Its guide covers dogs from 10kg to 25kg.

Price and value

The Large Adult works out at £1.37 a kilo and the Medium and Mini at £2.56, each sold as a 3kg bag; the senior and sensitive varieties come in 3kg bags too.

As a guide, a 15kg adult dog in moderate condition needs between 214 and 235 grams a day depending on the variety, based on the standard maintenance estimate of 110 kcal × bodyweight^0.75. That spans roughly £0.29 to £0.57 a day on the priced recipes.

Nutritional analysis

Declared analysis

Energy
378 kcal/100g
Protein

25%

Fat

14%

Fibre

2%

Ash

6.5%

Moisture

10%

Dry weight

Protein

27.8%

Fat

15.6%

Fibre

2.2%

Ash

7.2%

Carbs

47.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

44.4%

Carbs

48.8%

Veg

1.6%

Oils

3.8%

Other

1.4%

Pricing & size
Pack size
3 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026