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Amazon Complete Dry – Chicken & Rice

Amazon

Amazon Complete Dry: Chicken & Rice review

52.2/100Good
DryAdult

An uncomplicated own-brand kibble in our Good band, level with the typical adult dry food. Dehydrated poultry protein at 25% makes it more meat-forward than its plain presentation suggests. The bowl feeds rather better than the label reads.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • A basic poultry-and-rice kibble with the vitamins and minerals fully dosed
  • Smaller dogs, as the feeding guide runs up to 15kg
  • Dogs that clear their bowls fast. Poultry fat and hydrolysed poultry protein are there largely for taste
  • A prebiotic touch, from FOS and yeast-derived MOS

Worth watching

  • Chicken on the front, poultry in the recipe, so a dog with a specific chicken problem gets no reassurance
  • Maize gluten propping up the protein figure with plant protein
  • Glucosamine at 0.02% and chondroitin at 0.01%, a bonus and not a joint plan

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
52.2/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adult dogs, with the feeding guide written for dogs up to 15kg. Portion to your dog's waistline from the guide.

Food type

Dry

Life stage

Adult

Main protein

Poultry

The score, in context
  1. Chicken 52.2

All one Good. Typical dry food: Good.

Vagueness about the protein sources holds it level with the typical adult dry food, while the analysis underneath is sturdier than that suggests.

What's in it
  • Dehydrated poultry protein25%The concentrated form, though any farmed bird can sit under the word poultry.
  • Rice21%
  • Maize, poultry fatThe fat keeps its species loose.
  • Maize glutenThe least flattering entry: lifts the analysis without lifting the meat.
  • Fresh poultry, hydrolysed poultry protein5%
  • Dried peas, beet pulp, dried carrotFibre and a little vegetable matter.
  • Minerals, brewer's yeastB vitamins from the yeast.
  • Linseed0.7%Plant omega 3.
  • FOS, yeast cell walls, yucca schidigeraSomething for the gut flora to work with.
  • Glucosamine sulphate, chondroitin sulphate0.02%, 0.01%A nod towards joints.

Taurine at 1300 mg/kg for the heart, and part of the zinc as a chelate, the form generally absorbed best.

Named ingredients

Dehydrated Poultry Protein (25%), Rice (21%), Maize, Poultry Fat, Maize Gluten, Fresh Poultry (5%), Dried Peas, Hydrolysed Poultry Protein, Beet Pulp, Dried Carrot, Minerals, Brewer's Yeast, Linseed (0.7%), Fructo-oligosaccharides, Yeast Cell Walls (source of β-glucans and Mannan-oligosaccharides), Yucca Schidigera, Glucosamine Sulphate (0.02%), Chondroitin Sulphate (0.01%)
Against the range

One own-brand poultry and rice kibble. Dehydrated poultry protein leads, rice and maize carry the starch, and maize gluten tops up the protein. No bird is named anywhere on the list. The tail is more thoughtful than the base, with linseed, prebiotics and a small joint pair.

Nutritional analysis

Declared analysis

Energy
381 kcal/100g
Protein

27%

Fat

16%

Fibre

3%

Ash

7.5%

Moisture

10%

Dry weight

Protein

30%

Fat

17.8%

Fibre

3.3%

Ash

8.3%

Carbs

40.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

33.6%

Carbs

57.1%

Veg

0.9%

Oils

6.5%

Other

2%

Pricing & size
Price per kilo
£1.37 (RRP)
Pack
3 kg
A 15kg dog eats
165 to 220 g a day, 195 in the middle
Cost per day, 15kg dog
£0.27

Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026