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Amazon Complete Dry – Chicken & Rice

Amazon

Amazon Complete Dry: Chicken & Rice review

52.2/100Good
DryAdult

Amazon Complete Dry Chicken & Rice is an own-brand kibble that leans on dehydrated poultry protein at 25%, with rice at 21% behind it. Maize, a little fresh poultry and a sprinkle of joint supplements round it out. It comes out in our Good band, the same band the typical adult dry food occupies. Unnamed poultry, maize gluten and a general vagueness about its protein sources hold it back, though the analysis underneath is sturdier than the band suggests.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If you want an uncomplicated kibble that most dogs will polish off without persuasion, this one keeps the job simple.

  • Owners after a basic poultry-and-rice kibble with the vitamins and minerals fully dosed on the label
  • Small and medium dogs, since the feeding guide is written for dogs up to 15kg
  • Dogs that clear their bowls fast, with poultry fat and hydrolysed poultry protein there largely for taste
  • Households that like a prebiotic touch, as FOS and yeast-derived MOS both make the list

Worth watching

A few naming quirks on this label deserve your attention.

  • The front of the bag says chicken while the recipe says poultry, a family term that never names its bird, so a dog with a specific chicken problem gets no reassurance here
  • Maize gluten props up the protein figure with plant protein, which is harder for a dog to use than the animal kind
  • Glucosamine at 0.02% and chondroitin at 0.01% are genuine inclusions but modest ones, best treated as a bonus rather than a joint plan

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
52.2/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The Details

Dog fit

If you want an uncomplicated kibble that most dogs will polish off without persuasion, this one keeps the job simple. A few naming quirks on this label deserve your attention.

Food type

Dry

Life stage

Adult

Main protein

Poultry

The score, in context

Our Good band is where this food finishes, alongside the typical adult dry food. Nutritional balance and value both read Good, transparency comes back Outstanding, and protein and processing reads Average. The theme behind that last one is vagueness: poultry with no named bird, maize gluten boosting the protein, a fat source that keeps its species loose. The nutrition itself is workmanlike: protein at 30.0% of dry matter and carbohydrate at 40.6%, against the 46.2% typical of adult dry food. The bowl feeds rather better than the label reads.

What's in it

Ingredients, as declared: Dehydrated Poultry Protein (25%), Rice (21%), Maize, Poultry Fat, Maize Gluten, Fresh Poultry (5%), Dried Peas, Hydrolysed Poultry Protein, Beet Pulp, Dried Carrot, Minerals, Brewer's Yeast, Linseed (0.7%), Fructo-oligosaccharides, Yeast Cell Walls (source of β-glucans and Mannan-oligosaccharides), Yucca Schidigera, Glucosamine Sulphate (0.02%), Chondroitin Sulphate (0.01%)

Named ingredients

Dehydrated Poultry Protein (25%), Rice (21%), Maize, Poultry Fat, Maize Gluten, Fresh Poultry (5%), Dried Peas, Hydrolysed Poultry Protein, Beet Pulp, Dried Carrot, Minerals, Brewer's Yeast, Linseed (0.7%), Fructo-oligosaccharides, Yeast Cell Walls (source of β-glucans and Mannan-oligosaccharides), Yucca Schidigera, Glucosamine Sulphate (0.02%), Chondroitin Sulphate (0.01%)

Nutritional additives

- **Nutritional Additives:** Vitamin A 22000IU, Biotin 10000µg, Taurine 1300mg, Vitamin D3 1150IU, Vitamin E 350mg, Vitamin C 150mg, Iron (Iron (II) sulphate monohydrate) 110mg, Zinc (Zinc chelate of amino acids hydrate) 53mg, Zinc (Zinc oxide) 50mg, Manganese (Manganese (II) oxide) 36mg, Copper (Copper (II) sulphate pentahydrate) 18mg, Iodine (Calcium iodate anhydrous) 1.9mg - **Technological Additives:** Tocopherol extracts from vegetable oils 300mg > ⚠ ★ 1000× BIOTIN CONFLICT between two of the seller's own surfaces for the SAME ASIN. The listing DOM prints "Biotin 10000µg"; the PT06 pack panel prints "BIOTIN 10000MG" — a 1000-fold difference. Neither is corrected here; the DOM figure is kept in the additives block and this note records the artwork's figure. 10000 mg/kg biotin is not a credible inclusion rate, so the artwork is the more likely error, but that is an inference and is NO

Ingredient notes

Dehydrated poultry protein at 25% heads the list, with fresh poultry at 5% further down. Dehydrated protein is the concentrated form, so the recipe is more meat-forward than its plain presentation suggests. Poultry is the limitation here. Any farmed bird can go under that word, so you learn nothing about which one is in the bowl.

Rice at 21% and maize share the starch duties, with maize gluten topping up the protein. The gluten is the least flattering entry, a processing by-product whose protein dogs use less efficiently than meat protein, and a common device for lifting the analysis without lifting the meat content.

The extras are more thoughtful than the base. Dried peas, carrot and beet pulp add fibre and a little vegetable matter, and linseed at 0.7% brings plant omega 3. Brewer's yeast supplies B vitamins, and FOS with yeast-wall MOS gives the gut flora something to work with.

The additive panel is properly dosed, with taurine at 1300 mg/kg a notable inclusion for the heart and part of the zinc supplied as a chelate, the form generally absorbed best. Glucosamine sulphate at 0.02% and chondroitin at 0.01% close the list, at levels best read as a nod towards joints.

Price and value

£1.37 a kilo, sold as a 3kg bag.

A 15kg adult dog in moderate condition needs roughly 220 grams a day by the standard maintenance estimate (110 kcal × bodyweight^0.75), which works out at about £0.30. The label's guide asks 165 to 220 grams for dogs between 12kg and 15kg, so the two are in agreement.

Nutritional analysis

Declared analysis

Energy
381 kcal/100g
Protein

27%

Fat

16%

Fibre

3%

Ash

7.5%

Moisture

10%

Dry weight

Protein

30%

Fat

17.8%

Fibre

3.3%

Ash

8.3%

Carbs

40.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

33.6%

Carbs

57.1%

Veg

0.9%

Oils

6.5%

Other

2%

Pricing & size
Pack size
3 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026