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Wild Pet Food Digest 80/20 Cold-Pressed – Blue Whiting

Wild Pet Food

Wild Pet Food Digest 80/20 Cold-Pressed: Blue Whiting review

86.1/100Outstanding
Cold pressedPuppyAdult

Three cold-pressed recipes pressed from one blueprint, four fifths animal and all in our Outstanding band. Insect protein shares the animal fraction with the headline meat, still a rare sight on a British label. Carbohydrate lands a long way below what a pressed pellet usually needs.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Owners after a clear animal share, named meat, liver and plasma making up the declared 80%
  • A low-starch bowl: sweet potato at 3% is the only starchy entry
  • Trying insect protein without giving up a named meat
  • Rotation between beef, blue whiting and chicken on an otherwise identical recipe
  • Fast eaters, since the pellets crumble in water and do not swell

Worth watching

  • Insect protein in all three, which rules out a strict single-animal elimination plan
  • Green lipped mussel powder in every recipe, for a home keeping shellfish out
  • Plasma, an animal blood protein many owners have not met

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
86.1/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding

The details

Dog fit

Listed for puppies, adults and seniors of every size. The joint figures are printed without a basis, so read them as declared and not as a measured dose.

Food type

Cold pressed

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context
  1. Free Run Chicken 86.5
  2. Blue Whiting 86.1
  3. Beef 85.4

All three Outstanding. Typical dry food: Good.

The three finish so close that your dog's preference is the sensible way to choose.

What's in it
  • Wild caught blue whiting46%The largest single animal entry on any Digest label.
  • Insect protein25%
  • Plasma5%Blood protein, so this fish recipe is not fish only.
  • Whole egg1%
  • Cold-pressed sunflower oil3%In place of an animal fat.
  • Carrot, sweet potato, kelp seaweed, spinach3% each
  • Ground chia seeds2.5%
  • Pumpkin, apple, blackcurrant1.5% down to 1%
  • Herb, botanical and superfood blend1%Includes green lipped mussel powder.
  • Natural probiotic (Bacillus velezensis)0.0023%

Glucosamine at 1000mg and chondroitin at 500mg, printed without the quantity of food they sit in.

Named ingredients

*Animal Ingredients - 80% - All dehydrated before weighing*, Wild Caught Blue Whiting 46%, Insect Protein 25%, Plasma 5%, Whole Egg 1%, *Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing*, Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 3%, Spinach 3%, Ground Chia Seeds 2.5%, Pumpkin 1.5%, Apple 1.5%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Against the range
Main animal
Blue whiting, 46%
Beef or chicken at 43% in the others.
Liver
None
3% in the beef and chicken.
Added fat
Sunflower oil, 3%
Tallow or chicken oil in the others.
Carbohydrate, dry matter
19.2%
The highest of the three; 17.6% on the beef.

The pick for a dog that does better on fish than red meat or poultry.

Each recipe is 80% animal ingredients and 20% fruit, vegetables and botanicals, all weighed after dehydrating, so the percentages describe what went in. Insect protein at 25%, plasma at 5% and whole egg at 1% sit beside the headline meat or fish in all three.

The plant fifth is itemised down to a 1% herb blend that includes green lipped mussel powder. Protein converts to 50.5% to 51.6% of dry matter, and carbohydrate to 17.6% to 19.2% against 43.2% for the typical cold-pressed food.

Nutritional analysis

Declared analysis

Energy
374 kcal/100g
Protein

47%

Fat

15%

Fibre

3.7%

Ash

9.5%

Moisture

7%

Dry weight

Protein

50.5%

Fat

16.1%

Fibre

4%

Ash

10.2%

Carbs

19.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

36.1%

Carbs

1.5%

Veg

16.5%

Oils

1.5%

Other

44.4%

Pricing & size
Price per kilo
£7.78 (RRP)
Pack
2.5kg, 6kg, 12kg, 18kg, 36kg
A 15kg dog eats (our estimate)
170 to 210 g a day, 190 in the middle
Cost per day, 15kg dog
£1.48

Strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026