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Wagg Kennel – Rich in Chicken

Wagg

Wagg Kennel: Rich in Chicken review

48.3/100Average
DryAdult

The beef reads Good and the chicken a step below in Average, and the cereal share is what puts them there. This is the big working bag of Wagg's adult range: plain, cereal-led and fortified. Nothing in the bowl is going to bother a hungry dog with an easy digestion.

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Our view

Likely to suit

  • A kennel or multi-dog house feeding several dogs on one recipe
  • Working and outdoor dogs with no history of reacting to cereal
  • Dogs that hold condition easily, at 320 and 318 kcal per 100g against 357 for the typical adult dry food
  • Owners who want each vitamin and mineral dose printed out
  • Anyone cleaning up after several dogs. Yucca at 150 mg/kg is there for stool odour

Worth watching

  • Only a minimum share of beef or chicken is named, so neither anchors a strict elimination plan
  • Chicken fat in the beef bag too
  • Wheat, barley and maize, if grain has ever upset your dog
  • Protein gentle for a hard-working dog, so portions may need to run generous

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
48.3/100Average
Protein and processingAverage
Nutritional balancePoor
TransparencyGood
ValueAverage

The details

Dog fit

Listed for adults of every size. The label puts a 15kg dog between 185 and 310 grams a day, so let the waistline settle it.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Rich in Beef 51.2
  2. Rich in Chicken 48.3

Two recipes across Good and Average. Typical dry food: Good.

Cereal carries most of both recipes and the animal content is described by process more than species, which holds the pair around the middle.

What's in it
  • Meat meal and gravy, with min 5% chicken26%Only the chicken minimum is named.
  • Whole grain wheat
  • Whole grain barley
  • Vegetable fibre, maize
  • Chicken fat2%Omega 6.
  • Whole linseedsOmega 3.
  • Dried green peas and beet pulp2.3%Beet pulp helps firm a stool.
  • Chicory root, yucca1000 mg/kg and 150 mg/kg

Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as sulphates and oxides.

Named ingredients

26%, Meat Meal & Gravy* (with min 5% Chicken*) Whole Grain Wheat, Whole Grain Barley, Vegetable Fibre, Maize, 2% Chicken Fat (source of Omega 6), Whole Linseeds (source of omega 3), 2.3% Dried Green Peas & Beet Pulp*, Minerals & Vitamins, Chicory Root (1000 mg/kg), Yucca (150 mg/kg). 28% Meat Ingredients, with Chicken and Veg*equivalent per 100g to: *min 40g hydrated animal ingredients with min 20% Chicken, *min 10g Vegetables from dried peas and beet
Against the range
Named meat minimum
20% chicken in the hydrated animal ingredients
18% beef in the other bag.
Protein, dry matter
21.7%
23.9% on the beef.
Energy
318 kcal per 100g, measured
320 on the beef.

A larger named meat share, but the lower protein of the two.

Both bags open on 26% meat meal and gravy with a minimum of 5% beef or chicken named inside it, then whole grain wheat, whole grain barley, vegetable fibre and maize. Chicken fat at 2% and whole linseed supply the omegas, and chicory root and yucca close the list with their doses printed.

A footnote puts the hydrated animal ingredients at 40g per 100g of kibble, with at least 18% beef in one bag and 20% chicken in the other. Everything outside those minimums stays unnamed.

Nutritional analysis

Declared analysis

Energy
318 kcal/100g
Protein

20%

Fat

8%

Fibre

3.5%

Ash

8.5%

Moisture

8%

Dry weight

Protein

21.7%

Fat

8.7%

Fibre

3.8%

Ash

9.2%

Carbs

56.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

20%

Added water

20.5%

Carbs

22.3%

Veg

6.1%

Oils

2%

Other

29%

Pricing & size
Price per kilo
£1.57 (RRP)
Pack
15kg
A 15kg dog eats
185 to 310 g a day, 250 in the middle
Cost per day, 15kg dog
£0.39

Budget end of the market for a dry food, with the price a little ahead of the analysis.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026