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Wagg Kennel – Rich in Chicken

Wagg

Wagg Kennel: Rich in Chicken review

42.9/100Average
DryAdult

Wagg Kennel is the big working bag of the brand's adult range, a plain cereal-led kibble opening with 26% meat meal and gravy and a named meat guaranteed inside it. Whole grain wheat, whole grain barley and maize provide the body, chicken fat and whole linseed cover the omegas, and chicory root and yucca sit at the end with their doses printed. Our Average band is where both bags land, and it is the cereal share that puts them there. Nothing in the bowl is going to bother a hungry dog.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

A large bag earns its place in a house where the food bin empties faster than it fills.

  • A kennel or a multi dog house putting several dogs on one recipe
  • Working and outdoor dogs with no history of reacting to cereal
  • Dogs that hold condition easily, since the beef reads 320 kcal per 100g and the chicken 318 where the typical adult dry food reads 357
  • Owners who want the vitamin and mineral doses printed out rather than summarised as a blend

Worth watching

Read these points before you give over the cupboard space.

  • Only a minimum share of beef or chicken is named inside the meat meal, so neither bag will anchor a strict elimination plan
  • The beef recipe carries chicken fat too, so a dog kept away from chicken is not served by either variety
  • Wheat, barley and maize all feature, so grain is worth a thought if it has ever upset your dog
  • Protein sits at 23.9% of dry matter on the beef, 21.7% on the chicken, gentle for a hard working dog, so portions may need to run generous

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
42.9/100Average
Protein and processingAverage
Nutritional balancePoor
TransparencyGood
ValueAverage

The Details

Dog fit

A large bag earns its place in a house where the food bin empties faster than it fills. Read these points before you give over the cupboard space.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Both bags read Average in our scoring, with the Good band that holds the middle of the adult dry shelf sitting a step above them. Cereal carries most of the recipe, with the beef estimated at 54.4% carbohydrate on a dry matter basis and the chicken at 56.6%, against a typical 46.2%. The animal content is described by how it was made, not by which animal it came from. The beef reads the higher of the two, and its transparency pillar comes in at Excellent where the chicken reads Good. Taken plainly, this is a large bag of honest, fortified everyday food for dogs with easy digestions.

What's in it

Ingredients, as declared: 26%, Meat Meal & Gravy* (with min 5% Chicken*) Whole Grain Wheat, Whole Grain Barley, Vegetable Fibre, Maize, 2% Chicken Fat (source of Omega 6), Whole Linseeds (source of omega 3), 2.3% Dried Green Peas & Beet Pulp*, Minerals & Vitamins, Chicory Root (1000 mg/kg), Yucca (150 mg/kg). 28% Meat Ingredients, with Chicken and Veg*equivalent per 100g to: *min 40g hydrated animal ingredients with min 20% Chicken, *min 10g Vegetables from dried peas and beet

Named ingredients

26%, Meat Meal & Gravy* (with min 5% Chicken*) Whole Grain Wheat, Whole Grain Barley, Vegetable Fibre, Maize, 2% Chicken Fat (source of Omega 6), Whole Linseeds (source of omega 3), 2.3% Dried Green Peas & Beet Pulp*, Minerals & Vitamins, Chicory Root (1000 mg/kg), Yucca (150 mg/kg). 28% Meat Ingredients, with Chicken and Veg*equivalent per 100g to: *min 40g hydrated animal ingredients with min 20% Chicken, *min 10g Vegetables from dried peas and beet

Nutritional additives

_(the page labels this tab "Additives (per kg)")_: Vitamin A 12,000 iu, Vitamin D3 1,200 iu, Vitamin E 90 mg, Zinc (Zinc Sulphate Monohydrate) 50 mg, Iron (Iron (ll) Sulphate Monohydrate) 30 mg, Manganese (Manganous Oxide) 30 mg, Copper (Copper (ll) Sulphate Pentahydrate) 5 mg, Iodine (Calcium Iodate Anhydrous) 0.5 mg, Selenium (Sodium Selenite) 0.1 mg. Antioxidant, Preservative.

Ingredient notes

The list opens with 26% meat meal and gravy. Meat meal is animal material cooked down and dried into a concentrated protein powder, which is why it sits at the top of so many dry foods. Wagg names a minimum of 5% beef or chicken within it. A footnote then puts the hydrated animal ingredients at 40g per 100g of kibble, with a minimum of 18% beef in the beef bag and 20% chicken in the chicken one. Everything outside those minimums stays unnamed.

Whole grain wheat comes next, then whole grain barley, maize and vegetable fibre. Whole cereals keep more fibre and micronutrients than milled ones, and most dogs digest them without any bother once cooked. Wheat is the one worth flagging, because no grain is named more often when a dog reacts to its food.

Vegetable fibre usually means beet pulp under a friendlier name, and dried whole green peas and beet then make up 2.3% between them. The fibre side of this recipe is doing more work than the vegetable side, and beet pulp is a genuinely useful ingredient for firming up a stool.

Chicken fat at 2% is the omega 6 source and whole linseed the omega 3 one. Chicory root at 1000 mg/kg supplies FOS, a prebiotic for the gut's useful bacteria. Yucca at 150 mg/kg is there for stool odour, which anyone cleaning up after several dogs will appreciate.

Sulphates and oxides stand in for chelates among the trace minerals, the ordinary choice at this level and perfectly workable. Zinc comes in at 50 mg, iron and manganese at 30 mg, copper at 5 mg, iodine at 0.5 mg and selenium at 0.1 mg per kilogram. Vitamins A, D3 and E are dosed alongside them.

How this variety differs

Rich in Chicken lifts the named minimum to 20% chicken within the hydrated animal ingredients and reads 21.7% protein on a dry matter basis with estimated carbohydrate at 56.6%. Its energy figure is the measured one rather than an estimate, at 318 kcal per 100g.

Price and value

Sold in one 15kg bag in both varieties.

A 15kg adult dog in moderate condition eats about 262 grams a day of the beef and 264 of the chicken, assuming around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The label puts a dog of that weight between 185 and 310 grams, so let the waistline arbitrate.

Nutritional analysis

Declared analysis

Energy
318 kcal/100g
Protein

20%

Fat

8%

Fibre

3.5%

Ash

8.5%

Moisture

8%

Dry weight

Protein

21.7%

Fat

8.7%

Fibre

3.8%

Ash

9.2%

Carbs

56.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

20%

Added water

20.5%

Carbs

22.3%

Veg

6.1%

Oils

2%

Other

29%

Pricing & size
Pack size
15kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026