

Wagg
Wagg Kennel: Rich in Beef review
Flavour
The beef reads Good and the chicken a step below in Average, and the cereal share is what puts them there. This is the big working bag of Wagg's adult range: plain, cereal-led and fortified. Nothing in the bowl is going to bother a hungry dog with an easy digestion.
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Our view
Likely to suit
- A kennel or multi-dog house feeding several dogs on one recipe
- Working and outdoor dogs with no history of reacting to cereal
- Dogs that hold condition easily, at 320 and 318 kcal per 100g against 357 for the typical adult dry food
- Owners who want each vitamin and mineral dose printed out
- Anyone cleaning up after several dogs. Yucca at 150 mg/kg is there for stool odour
Worth watching
- Only a minimum share of beef or chicken is named, so neither anchors a strict elimination plan
- Chicken fat in the beef bag too
- Wheat, barley and maize, if grain has ever upset your dog
- Protein gentle for a hard-working dog, so portions may need to run generous
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. The label puts a 15kg dog between 185 and 310 grams a day, so let the waistline settle it.
Dry
Adult
Toy, Small, Medium, Large, Giant
Beef
The score, in context
- Rich in Beef 51.2
- Rich in Chicken 48.3
Two recipes across Good and Average. Typical dry food: Good.
Cereal carries most of both recipes and the animal content is described by process more than species, which holds the pair around the middle.
What's in it
- Meat meal and gravy, with min 5% beef26%Animal material cooked down into a concentrated powder. Only the beef minimum is named.
- Whole grain wheatThe grain most often named when a dog reacts to its food.
- Whole grain barley
- Vegetable fibreUsually beet pulp under a friendlier name.
- Maize
- Chicken fat2%Omega 6, and chicken in a beef bag.
- Whole linseedOmega 3.
- Dried whole green peas and beet2.3%
- Chicory root, yucca1000 mg/kg and 150 mg/kgFOS for the gut; yucca for odour.
Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as sulphates and oxides, the ordinary choice at this level.
Chicken fat sits in this beef recipe, so it does not suit a dog kept away from chicken.
Named ingredients
Against the range
- Named meat minimum
- 18% beef in the hydrated animal ingredients
- 20% chicken in the other bag.
- Protein, dry matter
- 23.9%
- 21.7% on the chicken.
- Carbohydrate, dry matter
- 54.4%
- 56.6% on the chicken.
The stronger of the pair, by a little more protein and a clearer label.
Both bags open on 26% meat meal and gravy with a minimum of 5% beef or chicken named inside it, then whole grain wheat, whole grain barley, vegetable fibre and maize. Chicken fat at 2% and whole linseed supply the omegas, and chicory root and yucca close the list with their doses printed.
A footnote puts the hydrated animal ingredients at 40g per 100g of kibble, with at least 18% beef in one bag and 20% chicken in the other. Everything outside those minimums stays unnamed.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
22%
8%
3.5%
8.5%
8%
Dry weight
23.9%
8.7%
3.8%
9.2%
54.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
18%
26%
43.7%
6.4%
2%
4%
Pricing & size
- Price per kilo
- £1.57 (RRP)
- Pack
- 15kg
- A 15kg dog eats
- 185 to 310 g a day, 250 in the middle
- Cost per day, 15kg dog
- £0.39
About 250 grams a day for a 15kg adult.
Budget end of the market for a dry food, though you pay a little more than the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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