

Wagg
Wagg Puppy review
A plain, traditional puppy kibble on a whole grain wheat and maize base. Most of the meat is left as a category, with only a minimum of 4% chicken named, but the fats are named by source and chicory root gets a real dose. No calcium figure is printed. It lands in our Good band.
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Our view
Likely to suit
- Pups that do well on a traditional cereal-based kibble
- Owners who want a printed prebiotic dose: chicory root at 1000 mg per kilogram
- Pups that gain condition easily, at an estimated 333 kcal per 100g against the 376 typical of puppy kibble
- Fats named by source, chicken fat for omega 6 and salmon oil for omega 3
- One bag listed from toy through to giant
Worth watching
- Only the chicken is named, so this list cannot keep a pup off a particular meat
- Whole grain wheat second on the list
- Carbohydrate at 44.5% of dry matter, above the 39.0% middle of the puppy dry field
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. Portions change month by month, so follow the growth chart on the bag, from 75g a day for the smallest pups to 525g for the largest.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Wagg Puppy 60.1
All one Good. Typical dry food: Good.
A formulation written to a simple brief: vague meat and a cereal base on one side, named fats and a dosed prebiotic on the other.
What's in it
- Meat meal and gravy (with min. 4% chicken)30%The balance is a category with no animal attached. The pack also counts it as 33% meat ingredients.
- Whole grain wheatThe ingredient most often linked with intolerance, though most pups are untroubled.
- Maize
- Vegetable fibre, beet pulpVegetable fibre is usually another way of writing beet pulp.
- Maize proteinLifts the declared protein, without what meat protein brings.
- Chicken fat3%Named by species, a plus on a label of this kind.
- Salmon oilOmega 3.
- Minerals and vitamins
- Chicory root, yucca1000 and 150 mg/kgChicory supplies prebiotic FOS.
A full vitamin and trace element panel, with selenium as sodium selenite, the more common of the two permitted forms.
No calcium figure on the label, and the bag is sold for every size of puppy including giant.
Named ingredients
Against the range
One wheat and maize based growth kibble. Meat meal and gravy at 30% carries the animal content, with chicken the only animal named, at a minimum of 4%. Chicken fat at 3% and salmon oil are named by source, and the analysis stops before calcium.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
28%
11%
3%
8.5%
9%
Dry weight
30.8%
12.1%
3.3%
9.3%
44.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
20%
30%
39.8%
5.4%
4.1%
0.7%
Pricing & size
- Price per kilo
- £2.08 (RRP)
- Pack
- 2kg, 12kg
- A 15kg dog eats
- 185 to 310 g a day, 250 in the middle
- Cost per day, 15kg dog
- £0.52
Budget end of the market for a dry food, though you pay a little more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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