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Wagg Puppy – —

Wagg

Wagg Puppy review

56.1/100Good
DryPuppy

Wagg Puppy is a wheat and maize based growth kibble built to a simple recipe. Meat meal and gravy at 30% is how the animal content is declared, and the only animal named within it is chicken, at a minimum of 4%. The rest is unattributed, and whole grain wheat and maize form the base. Chicken fat at 3% and salmon oil supply the fats, and both are named by source. Chicory root goes in at 1000 mg per kilogram as a prebiotic, and the food lands in our Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

This is a plain, familiar sort of puppy food, and there are pups and households it genuinely fits.

  • Puppies that do well on a traditional cereal based kibble, with whole grain wheat and maize forming the base
  • Owners who want a printed prebiotic dose rather than a vague nod, with chicory root at 1000 mg per kilogram and yucca at 150 mg per kilogram
  • Pups that gain condition easily, with the energy estimate at 333 kcal per 100g against the 376 typical of a puppy kibble
  • Households wanting one bag to cover a pup of any adult size, since the maker lists it from toy right through to giant
  • Owners who like their fats named by source, with chicken fat identified for omega 6 and salmon oil for omega 3

Worth watching

Parts of this label ask more of you than they should, so read them before you choose it.

  • Only a minimum of 4% chicken is named, with the bulk of the animal content left as a category, so this list alone cannot keep a pup off a particular meat
  • Whole grain wheat sits second on the list, which puts the bag out of reach for a wheat sensitive pup and for any grain free plan
  • No calcium figure is printed anywhere, and since the range is sold for every size including giant, a big breed owner is left without the one number large breed rearing turns on
  • The base does a great deal of the work here, with carbohydrate at 44.5% of dry matter where the middle of the puppy dry field sits at 39.0%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
56.1/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyGood
ValueGood

The Details

Dog fit

This is a plain, familiar sort of puppy food, and there are pups and households it genuinely fits. Parts of this label ask more of you than they should, so read them before you choose it.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Wagg Puppy lands in our Good band, level with the typical bag of puppy kibble, and its pillars come back Good across the board. The reasons are consistent: most of the meat is unattributed, and the base is wheat and maize with maize protein propping up the declared protein. The starch share runs above what growth kibbles usually carry, and nothing at all is printed on calcium.

What the recipe does have is a named fat source, a named fish oil and a prebiotic given a real dose, and none of that is nothing. It sits inside a formulation written to a simple brief, and the label makes no secret of what that brief is.

What's in it

Ingredients, as declared: 30% Meat Meal & Gravy*(with min 4% Chicken), Whole Grain Wheat, Maize, Vegetable Fibre, Maize Protein, 3% Chicken Fat* (source of Omega 6), Beet Pulp, Salmon Oil (source of Omega 3), Minerals & Vitamins, Chicory Root (1000 mg/kg as a source of FOS), Yucca (150 mg/kg). *33% Meat Ingredients with Chicken* equivalent per 100g kibble to: * min 40g hydrated animal ingredients with, * min 20% Chicken

Named ingredients

30% Meat Meal & Gravy*(with min 4% Chicken), Whole Grain Wheat, Maize, Vegetable Fibre, Maize Protein, 3% Chicken Fat* (source of Omega 6), Beet Pulp, Salmon Oil (source of Omega 3), Minerals & Vitamins, Chicory Root (1000 mg/kg as a source of FOS), Yucca (150 mg/kg). *33% Meat Ingredients with Chicken* equivalent per 100g kibble to: * min 40g hydrated animal ingredients with, * min 20% Chicken

Nutritional additives

_(the page labels this tab "Additives (per kg)")_: A 14,000 iu, D3 1,400 iu, E 100 mg, Zn (Zinc Sulphate Monohydrate) 50 mg, Fe (Iron (ll) Sulphate Monohydrate) 40 mg, Mn (Manganous Oxide) 30 mg, Cu (Copper (ll) Sulphate Pentahydrate) 5 mg, I (Calcium Iodate Anhydrous) 0.5 mg, Se (Sodium Selenite) 0.1 mg. Antioxidant.

Ingredient notes

The meat declaration is where most of the questions live. Meat meal and gravy at 30% names a minimum of 4% chicken inside it and leaves the balance to a category, with no animal attached. Meat meal itself is an ordinary dry dog food ingredient, a dried ground protein powder that has formed the backbone of kibble for decades. A species attached to it would tell you far more than the category does.

A second way of counting the same thing then follows: 33% meat ingredients with chicken. Per 100g of kibble that means 40g of hydrated animal ingredients at the least, with chicken at 20% or more. That is a lot of arithmetic for one claim, and the underlying point is that the meat share is respectable in volume while staying vague in species.

Whole grain wheat and maize form the base, with maize protein behind them. Wheat is the ingredient most often linked with dietary intolerance in dogs, which is why we flag it, and most pups are untroubled by it. Maize protein lifts the declared figure, though a plant protein does not bring what meat protein brings. Carbohydrate converts to 44.5% of dry matter against the 39.0% of the puppy dry field's middle.

The fats are named, which is a genuine plus on a label of this kind. Chicken fat at 3% is identified by species rather than left as animal fat, and salmon oil goes in as a source of omega 3. Beet pulp and vegetable fibre handle the fibre side, the latter usually being another way of writing beet pulp.

The supplement tail is short and dosed. Chicory root at 1000 mg per kilogram supplies prebiotic FOS and yucca comes in at 150 mg per kilogram. The vitamin and trace element panel is printed in full. Its selenium arrives as sodium selenite. Of the two permitted forms that is the one used more often, though selenised yeast is generally better absorbed.

The analysis prints protein, fat, fibre, ash and moisture, then stops. Calcium is absent, and on a growth food sold for every size of dog that is the gap you feel most. Energy at 333 kcal per 100g is our estimate, not a declared figure, and it runs under the 376 typical of a puppy kibble. Portions here will be a little larger than a richer bag would ask for.

Price and value

Sold in 2kg and 12kg bags.

How much a puppy eats changes month by month, so the growth chart on the bag is your reference point, not any single daily figure. The smallest pups take 75g a day on its own guide, and the largest on the chart 525g a day.

Nutritional analysis

Declared analysis

Energy
333.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

28%

Fat

11%

Fibre

3%

Ash

8.5%

Moisture

9%

Dry weight

Protein

30.8%

Fat

12.1%

Fibre

3.3%

Ash

9.3%

Carbs

44.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

20%

Added water

30%

Carbs

39.8%

Veg

5.4%

Oils

4.1%

Other

0.7%

Pricing & size
Pack size
2kg, 12kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026