Skip to content
Off the Leash
Wagg Puppy – —

Wagg

Wagg Puppy review

60.1/100Good
DryPuppy

A plain, traditional puppy kibble on a whole grain wheat and maize base. Most of the meat is left as a category, with only a minimum of 4% chicken named, but the fats are named by source and chicory root gets a real dose. No calcium figure is printed. It lands in our Good band.

Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.

Our view

Likely to suit

  • Pups that do well on a traditional cereal-based kibble
  • Owners who want a printed prebiotic dose: chicory root at 1000 mg per kilogram
  • Pups that gain condition easily, at an estimated 333 kcal per 100g against the 376 typical of puppy kibble
  • Fats named by source, chicken fat for omega 6 and salmon oil for omega 3
  • One bag listed from toy through to giant

Worth watching

  • Only the chicken is named, so this list cannot keep a pup off a particular meat
  • Whole grain wheat second on the list
  • Carbohydrate at 44.5% of dry matter, above the 39.0% middle of the puppy dry field

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60.1/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyGood
ValueGood

The details

Dog fit

Listed for puppies of every size. Portions change month by month, so follow the growth chart on the bag, from 75g a day for the smallest pups to 525g for the largest.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Wagg Puppy 60.1

All one Good. Typical dry food: Good.

A formulation written to a simple brief: vague meat and a cereal base on one side, named fats and a dosed prebiotic on the other.

What's in it
  • Meat meal and gravy (with min. 4% chicken)30%The balance is a category with no animal attached. The pack also counts it as 33% meat ingredients.
  • Whole grain wheatThe ingredient most often linked with intolerance, though most pups are untroubled.
  • Maize
  • Vegetable fibre, beet pulpVegetable fibre is usually another way of writing beet pulp.
  • Maize proteinLifts the declared protein, without what meat protein brings.
  • Chicken fat3%Named by species, a plus on a label of this kind.
  • Salmon oilOmega 3.
  • Minerals and vitamins
  • Chicory root, yucca1000 and 150 mg/kgChicory supplies prebiotic FOS.

A full vitamin and trace element panel, with selenium as sodium selenite, the more common of the two permitted forms.

No calcium figure on the label, and the bag is sold for every size of puppy including giant.

Named ingredients

30% Meat Meal & Gravy*(with min 4% Chicken), Whole Grain Wheat, Maize, Vegetable Fibre, Maize Protein, 3% Chicken Fat* (source of Omega 6), Beet Pulp, Salmon Oil (source of Omega 3), Minerals & Vitamins, Chicory Root (1000 mg/kg as a source of FOS), Yucca (150 mg/kg). *33% Meat Ingredients with Chicken* equivalent per 100g kibble to: * min 40g hydrated animal ingredients with, * min 20% Chicken
Against the range

One wheat and maize based growth kibble. Meat meal and gravy at 30% carries the animal content, with chicken the only animal named, at a minimum of 4%. Chicken fat at 3% and salmon oil are named by source, and the analysis stops before calcium.

Nutritional analysis

Declared analysis

Energy
333.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

28%

Fat

11%

Fibre

3%

Ash

8.5%

Moisture

9%

Dry weight

Protein

30.8%

Fat

12.1%

Fibre

3.3%

Ash

9.3%

Carbs

44.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

20%

Added water

30%

Carbs

39.8%

Veg

5.4%

Oils

4.1%

Other

0.7%

Pricing & size
Price per kilo
£2.08 (RRP)
Pack
2kg, 12kg
A 15kg dog eats
185 to 310 g a day, 250 in the middle
Cost per day, 15kg dog
£0.52

Budget end of the market for a dry food, though you pay a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews
Wagg Kennel – Rich in Beef
51/100Good
2 varieties

Wagg

Kennel

DryAdult and seniorWeight management
View review

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026