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Purizon Adult Pouches – Salmon

Purizon

Purizon Adult Pouches: Salmon review

76.5/100Excellent
WetAdultSenior

Four pouches in our Excellent band, built on chicken fillet with organ meat and a second or third animal underneath. Protein converts to between 58.3% and 60.9% of dry matter. One catch: the Salmon pouch's printed list is a copy of another recipe's.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that want the meat up front
  • Owners who add labels up, with a percentage on every entry
  • Homes avoiding grain. The only starch is a 3% spoonful
  • Older dogs still eating well, as seniors are listed too
  • Dogs that could drink more, with about three quarters of each pouch moisture
  • Rotating flavours on one recipe shape

Worth watching

  • Chicken in every pouch, whatever the name on the front
  • Salmon oil on all four labels
  • The Salmon pouch's printed list is the Black Angus and Turkey list repeated
  • One pouch size, so a small dog leaves part of one for the fridge

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
76.5/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adults and seniors of every size. If chicken is a problem for your dog, none of the four will suit, since chicken fillet is the first ingredient on each.

Food type

Wet

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

The score, in context
  1. Lamb 78.6
  2. Game 78.5
  3. Black Angus 78.0
  4. Salmon 76.5

All four Excellent. Typical wet food: Excellent.

The four sit within the smallest of margins of one another, towards the top of a band the typical wet food also reaches, so choose by which animals suit.

What's in it
  • Chicken fillet45%The base of every pouch, whatever the name on the front.
  • Broth28.8%Declared outright, where many labels fold the water in.
  • Turkey liver and gizzards10%Liver brings B vitamins, with a printed amount beside it.
  • Black angus lung and heart5%
  • Chicken fat5%
  • Sweet potato3%The only starch.
  • Cranberry2%
  • Minerals1%
  • Salmon oil0.2%A garnish at this level, and fish on every label.

The printed list repeats the Black Angus and Turkey wording word for word, with no salmon in it. Check the pouch itself.

Named ingredients

45% Chicken Fillet, 28.8% Broth, 10% Turkey Liver and Gizzards, 5% Black Angus Lung and Heart, 5% Chicken Fat, 3% Sweet Potato, 2% Cranberry, 1% Minerals, 0.2% Salmon Oil.
Against the range
Carbohydrate, dry matter
8.3%, the highest
5.9% to 6.6%
Energy
108 kcal per 100g
105 to 112
Printed list
Same as Black Angus and Turkey
Each other pouch has its own

The analysis is its own, so it is a different recipe; read the pouch in your hand if salmon is why you are buying it.

Every pouch opens with chicken fillet at 45% and broth at 28.8%, then 10% organ meat and fat, two further 5% animal entries, a 3% starch and a 2% fruit. Minerals at 1% and salmon oil at 0.2% close each list, and every entry carries a percentage.

Plant matter is a garnish, so estimated carbohydrate runs from 5.9% to 8.3% of dry matter. The organ meats and second animals change from pouch to pouch. The added panel is printed on only two of the four labels.

Nutritional analysis

Declared analysis

Energy
108 kcal/100g
Protein

14%

Fat

5.2%

Fibre

0.4%

Ash

2.4%

Moisture

76%

Dry weight

Protein

58.3%

Fat

21.7%

Fibre

1.7%

Ash

10%

Carbs

8.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

60%

Added water

28.8%

Carbs

3%

Oils

5.2%

Other

3%

Pricing & size
Price per kilo
£5.83 (RRP)
Pack
300g pouches
A 15kg dog eats (our estimate)
590 to 720 g a day, 655 in the middle
Cost per day, 15kg dog
£3.82

Middle of the wet shelf, and fair value for this much animal content.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026