Naturediet Purely: Sustainably Sourced Salmon & White Fish review

1. British Farmed Chicken 79.5
2. Free Range Lamb 79.5
3. Sustainably Sourced Salmon 77.1

All three Excellent. Typical wet food: Excellent.

The strongest showing in the Naturediet line, earned by naming one animal, printing its share and leaving the rest of the label empty.

• Salmon64%Sustainably sourced on the pack.
• Whitefish28%No species given, so this carton is two fish, not one.
• Added vitamins and minerals

Vitamins A and D3 with iron, copper and zinc, with no manganese and less vitamin A than the meat cartons.

Animal

Salmon 64%, whitefish 28%

One land animal at 92% on the other two.

Manganese

Not added

Added on the chicken and lamb.

Vitamin A

2,000 IU per kg

3,000 IU on the meat cartons.

Score

77.1

79.5 on the other two.

The fish option for a dog off land meats, a little behind the other two on our scoring.

Every carton declares its animal at 92% and nothing else on the ingredient list: no rice, no vegetables, no oil, no botanicals. The chicken and the lamb are one species each; the salmon carton splits its share between salmon at 64% and whitefish at 28%. The analysis is identical across all three, at 37.5% protein and 32.8% fat in dry matter, with 147 kcal per 100g. The last 8% or so of each carton is not itemised beyond the added vitamins and minerals.

Price per kilo

£4.42 (RRP)

Pack

12 x 390g cartons, 18 x 390g cartons

A 15kg dog eats

390 to 685 g a day, 535 in the middle

Cost per day, 15kg dog

£2.36

Denser than most wet food, so the daily portion comes out below what the wet shelf usually asks.

Middle of the market for a wet food, and fair value for the quality.