Naturediet Purely: British Farmed Chicken review

1. British Farmed Chicken 79.5
2. Free Range Lamb 79.5
3. Sustainably Sourced Salmon 77.1

All three Excellent. Typical wet food: Excellent.

The strongest showing in the Naturediet line, earned by naming one animal, printing its share and leaving the rest of the label empty.

• Chicken92%British farmed on the pack, and the only ingredient. One species, start to finish.
• Added vitamins and minerals

Vitamins A and D3 with iron, copper, manganese and zinc, each given a figure per kilo.

Animal

Chicken, 92%

Lamb at 92% on one carton; salmon and whitefish on the other.

Analysis

37.5% protein, 32.8% fat in dry matter

Identical across all three.

Manganese

Added

Also on the lamb; the fish carton drops it.

The analysis matches the others exactly, so the choice comes down to whether your dog does well on chicken.

Every carton declares its animal at 92% and nothing else on the ingredient list: no rice, no vegetables, no oil, no botanicals. The chicken and the lamb are one species each; the salmon carton splits its share between salmon at 64% and whitefish at 28%. The analysis is identical across all three, at 37.5% protein and 32.8% fat in dry matter, with 147 kcal per 100g. The last 8% or so of each carton is not itemised beyond the added vitamins and minerals.

Price per kilo

£4.42 (RRP)

Pack

12 x 390g cartons, 18 x 390g cartons

A 15kg dog eats

390 to 685 g a day, 535 in the middle

Cost per day, 15kg dog

£2.36

Denser than most wet food, so the daily portion comes out below what the wet shelf usually asks.

Middle of the market for a wet food, and fair value for the quality.