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Naturediet Purely – Free Range Lamb

Naturediet

Naturediet Purely: Free Range Lamb review

79.5/100Excellent
WetAdult

The shortest label Naturediet makes, and its best: one animal at 92%, cooked in the carton, plus added vitamins and minerals. All three sit near the top of our Excellent band. Nutritional balance and transparency both read Outstanding, which is what a list this plain earns.

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Our view

Likely to suit

  • Elimination diets. The chicken and lamb cartons each carry one animal and no other animal-derived ingredient
  • Label readers, who will find barely a word past the meat
  • Homes avoiding grain and vegetables alike
  • Working dogs and hard keepers, at 147 kcal per 100g against the 97 typical of adult wet food
  • Fussy eaters, since a carton that is almost all meat has little to hide behind

Worth watching

  • The list stops at 92%, and the rest of the carton is not itemised beyond the added vitamins and minerals
  • Whitefish in the salmon carton carries no species name, which matters on a strict fish list
  • Rich by wet standards at 32.8% fat in dry matter, so change over slowly for a delicate stomach

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
79.5/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adults of every size. The carton is denser than most wet food, so weigh the portion from Naturediet's chart before going by eye.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context
  1. British Farmed Chicken 79.5
  2. Free Range Lamb 79.5
  3. Sustainably Sourced Salmon 77.1

All three Excellent. Typical wet food: Excellent.

The strongest showing in the Naturediet line, earned by naming one animal, printing its share and leaving the rest of the label empty.

What's in it
  • Lamb92%Free range on the pack. The only animal and the only ingredient.
  • Added vitamins and minerals

Vitamins A and D3 with iron, copper, manganese and zinc, each given a figure per kilo.

Named ingredients

Lamb - 92%
Against the range
Animal
Lamb, 92%
Chicken on one carton; salmon and whitefish on the other.
Poultry
None
The chicken carton is the only poultry in the range.
Analysis
37.5% protein, 32.8% fat in dry matter
Identical across all three.

For a dog that reacts to poultry, this is the sensible first carton to try.

Every carton declares its animal at 92% and nothing else on the ingredient list: no rice, no vegetables, no oil, no botanicals. The chicken and the lamb are one species each; the salmon carton splits its share between salmon at 64% and whitefish at 28%. The analysis is identical across all three, at 37.5% protein and 32.8% fat in dry matter, with 147 kcal per 100g. The last 8% or so of each carton is not itemised beyond the added vitamins and minerals.

Nutritional analysis

Declared analysis

Energy
147 kcal/100g
Protein

12%

Fat

10.5%

Fibre

2%

Ash

3%

Moisture

68%

Dry weight

Protein

37.5%

Fat

32.8%

Fibre

6.2%

Ash

9.4%

Carbs

14.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

95.2%

Added water

4.8%

Pricing & size
Price per kilo
£4.42 (RRP)
Pack
12 x 390g cartons, 18 x 390g cartons
A 15kg dog eats
390 to 685 g a day, 535 in the middle
Cost per day, 15kg dog
£2.36

Denser than most wet food, so the daily portion comes out below what the wet shelf usually asks.

Middle of the market for a wet food, and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026