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Natural Dog Food Company Adult – Salmon

Natural Dog Food Company

Natural Dog Food Company Adult: Salmon review

56.9/100Good
DryAdult

A short, plain-English recipe you can read in one breath. Its one big departure is open and deliberate: the brand adds no vitamin or mineral premix, saying the ingredients cover it. All three flavours finish in our Good band.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Anyone who reads labels without a glossary, with the meat broken out line by line
  • Any size of dog. The feeding table runs from the smallest adults to giants
  • Dogs that do well on brown rice and oats
  • Steady adults at a moderate energy level
  • Rotating flavours: three bags built the same way around a different animal

Worth watching

  • No added vitamins or minerals, so raise any particular need with your vet
  • Fruits, vegetables and herbs under one umbrella, unnamed
  • Carbohydrate at 47.2% to 51.6% of dry matter, above the 46.2% typical for adult dry food

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
56.9/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adults of every size, with an ordinary week rather than a working one. A hard-working dog may need more in the bowl than the table suggests.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context
  1. Lamb 60.4
  2. Chicken 60.3
  3. Salmon 56.9

All three Good. Typical dry food: Good.

The broken-out meat lifts all three; the plant share and a panel with nothing to verify hold them level with the typical dry food.

What's in it
  • Salmon43%26% freshly prepared, 17% dried.
  • Brown rice, oatsWhole grains, gentler than the refined cereals often found in this slot.
  • Fruits, vegetables, herbs9% combinedNo names attached, so the mix can shift between batches without the list changing.
  • Chicken fatFish-led, then, and not fish-only.
  • LinseedWhere the omega 3s come from.
  • Brewers yeast
  • Sugar beetFibre.
  • Chicken gravy

Chicken fat and chicken gravy on the list, which matters if chicken is what you are steering around.

Named ingredients

43% Salmon (including 26% Freshly Prepared Salmon, 17% Dried Salmon), Brown Rice, Oats, Fruits*, Vegetables*, Herbs*, Chicken Fat, Linseed, Brewers Yeast, Sugar Beet, Chicken Gravy. *9% combined inclusion.
Against the range
Other animals
Chicken fat, chicken gravy
None on the lamb; chicken throughout the chicken.
Carbohydrate, dry matter
49.4%
Between the other two.
Meat
43%
44% on the other two.

The fish option, with chicken in the supporting cast.

One named animal takes 43% to 44% of each bag, broken out as fresh, dried, fat and gravy. Brown rice and oats sit behind it, with fruit, vegetables and herbs sharing a 9% declaration. No vitamin or mineral premix is added to any of the three.

Protein is 24.2% of dry matter and fat 12.0% as fed in all three. Carbohydrate moves between 47.2% and 51.6% of dry matter by flavour, and the energy figures are our estimates.

Nutritional analysis

Declared analysis

Energy
336.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

12%

Fibre

5%

Ash

7%

Moisture

9%

Dry weight

Protein

24.2%

Fat

13.2%

Fibre

5.5%

Ash

7.7%

Carbs

49.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

52%

Carbs

35%

Veg

8.7%

Oils

1.2%

Other

3.1%

Pricing & size
Price per kilo
£6.00 (RRP)
Pack
2kg, 6kg, 12kg
A 15kg dog eats
200 g a day
Cost per day, 15kg dog
£1.20

The bag's table asks 200 grams a day for a dog between 10kg and 20kg.

Premium end of the dry market, with the price a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026