

Natural Dog Food Company
Natural Dog Food Company Adult: Chicken review
A short, plain-English recipe you can read in one breath. Its one big departure is open and deliberate: the brand adds no vitamin or mineral premix, saying the ingredients cover it. All three flavours finish in our Good band.
Our view
Likely to suit
- Anyone who reads labels without a glossary, with the meat broken out line by line
- Any size of dog. The feeding table runs from the smallest adults to giants
- Dogs that do well on brown rice and oats
- Steady adults at a moderate energy level
- Rotating flavours: three bags built the same way around a different animal
Worth watching
- No added vitamins or minerals, so raise any particular need with your vet
- Fruits, vegetables and herbs under one umbrella, unnamed
- Carbohydrate at 47.2% to 51.6% of dry matter, above the 46.2% typical for adult dry food
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size, with an ordinary week rather than a working one. A hard-working dog may need more in the bowl than the table suggests.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Lamb 60.4
- Chicken 60.3
- Salmon 56.9
All three Good. Typical dry food: Good.
The broken-out meat lifts all three; the plant share and a panel with nothing to verify hold them level with the typical dry food.
What's in it
- Chicken44%26% freshly prepared, 12% dried, 3% fat, 3% gravy. Read the dried figure for what reaches the bowl.
- Brown rice, oatsWhole grains, gentler than the refined cereals often found in this slot.
- Fruits, vegetables, herbs9% combinedNo names attached, so the mix can shift between batches without the list changing.
- LinseedWhere the omega 3s come from.
- Sugar beetFibre.
- Brewers yeast
No vitamin or mineral premix is added, a stated brand position. No mineral figures are printed to check.
Named ingredients
Against the range
- Other animals
- None
- Chicken fat and gravy on the salmon; none on the lamb.
- Carbohydrate, dry matter
- 51.6%
- The highest; 47.2% on the lamb.
- Ash, as fed
- 5.0%
- The lightest; 7% and 8% on the others.
The simplest of the three to reason about for a dog on a narrowed diet.
One named animal takes 43% to 44% of each bag, broken out as fresh, dried, fat and gravy. Brown rice and oats sit behind it, with fruit, vegetables and herbs sharing a 9% declaration. No vitamin or mineral premix is added to any of the three.
Protein is 24.2% of dry matter and fat 12.0% as fed in all three. Carbohydrate moves between 47.2% and 51.6% of dry matter by flavour, and the energy figures are our estimates.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
22%
12%
5%
5%
9%
Dry weight
24.2%
13.2%
5.5%
5.5%
51.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
41%
3%
35.4%
8.6%
12%
Pricing & size
- Price per kilo
- £6.00 (RRP)
- Pack
- 2kg, 6kg, 12kg
- A 15kg dog eats
- 200 g a day
- Cost per day, 15kg dog
- £1.20
The bag's table asks 200 grams a day for a dog between 10kg and 20kg.
Premium end of the dry market, with the price a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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