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Natural Dog Food Company Puppy – —

Natural Dog Food Company

Natural Dog Food Company Puppy review

65.2/100Good
DryPuppy

A chicken-only growth kibble with a short, plainly written label, and it sits in our Good band. Chicken is 52% of the recipe, split into fresh, dried, fat and gravy. The maker adds no vitamins or minerals at all, which it describes as a deliberate position.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Puppies kept to one animal protein. Chicken runs from the fresh meat right through to the gravy
  • Owners who want to count the entries: seven in total
  • Steadier, gentler growers, at an estimated 354 kcal per 100g against the 376 typical of a puppy kibble
  • A named meat at the front in place of a long column of additives at the back

Worth watching

  • No calcium figure, the one a large or giant breed needs most, so ask the maker first
  • No added vitamins or minerals, by the brand's own choice

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
65.2/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for puppies of every size. A family with a big puppy should get the calcium figure from the maker before this becomes the everyday food.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Natural Dog Food Company Puppy 65.2

All one Good. Typical dry food: Good.

A genuinely single-animal meat content at more than half the recipe puts it here; the grouped plant terms and the missing mineral figures keep it from climbing.

What's in it
  • Freshly prepared chicken26%Gives up most of its weight in cooking.
  • Dried chicken20%Carries the most protein into the kibble.
  • Chicken fat, chicken gravy4%, 2%Still chicken, so the single-protein claim checks out from the list.
  • Brown riceA whole grain with its own fibre and B vitamins.
  • Fruits, vegetables, herbs9% combinedHeadings only, so the contents can shift between batches.
  • LinseedPlant omega 3, the only other oil source.
  • Brewers yeast

No calcium figure printed, and the food is listed for large and giant breed pups.

The energy figure is our estimate; the label does not print one.

Named ingredients

52% Chicken (includes 26% Freshly Prepared Chicken, 20% Dried Chicken, 4% Chicken Fat, 2% Chicken Gravy), Brown Rice, Fruits*, Vegetables*, Herbs*, Linseed, Brewers Yeast. *9% combined inclusion.
Against the range

One recipe of seven entries: 52% chicken written out form by form, brown rice, fruits, vegetables and herbs at a combined 9%, linseed and brewers yeast. No vitamins or minerals are added.

Nutritional analysis

Declared analysis

Energy
353.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

26%

Fat

14%

Fibre

4%

Ash

6%

Moisture

9%

Dry weight

Protein

28.6%

Fat

15.4%

Fibre

4.4%

Ash

6.6%

Carbs

45%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

50%

Added water

2%

Carbs

20.9%

Veg

13.4%

Other

13.7%

Pricing & size
Price per kilo
£6.25 (RRP)
Pack
2kg, 6kg, 12kg
A 15kg dog eats
210 g a day
Cost per day, 15kg dog
£1.31

A puppy's needs change faster than a bag empties, so reread the pack guide every few weeks.

Premium end of the market for a dry food, and a premium against what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026