

Morrisons
Morrisons Premium Natural Dry Adult: Chicken review
A grain-free supermarket kibble in chicken and lamb, both in our Good band. The meat is named and the dried and fresh shares are given separately, which is more than many labels manage. Sweet potato does the starch work, and the tail is short enough to read in one go.
Our view
Likely to suit
- Dogs kept off grain, with no cereal on either list
- Owners who want the meat split shown: 22% chicken meal and 8% freshly prepared in the chicken
- A single-animal diet, since every animal entry in the chicken recipe is chicken
- Owners who read labels properly. Both lists are short and every line is easy to look up
Worth watching
- Chicken fat and gravy in the lamb recipe
- A moderate 30% meat, so a fair amount of the bowl is plant
- Potato protein in the lamb, behind the meat
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. If chicken is the suspect, the lamb will not get you round it.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Chicken 61.3
- Lamb 59.3
All two Good. Typical dry food: Good.
Little separates the two, and plain honesty in the label earns most of the result.
What's in it
- Chicken: chicken meal, freshly prepared chicken30% (22% and 8%)Mostly meal, with the water already out, so more of the headline reaches the kibble.
- Sweet potato30%The grain-free base.
- Potato, dried peas
- Chicken fatKeeps the whole animal side to one species.
- Beet pulp
- Whole linseed2%Plant omega 3. Give a coat weeks to answer, not days.
- Chicken gravy, minerals
- Yeast products0.2%A source of prebiotic MOS.
- Dried blueberry, dried cranberry, marigold meal, turmeric, dried spearmintA flourish; the recipe stands without them.
A full, dosed panel: vitamins A, D3 and E with iodine, selenium, copper, iron, manganese and zinc, preserved with natural tocopherols.
Named ingredients
Against the range
- Meat split
- 22% meal, 8% fresh
- The lamb is 18% meal, 12% fresh.
- Other animals on the label
- None; fat and gravy are chicken
- The lamb also carries chicken fat and gravy.
- Protein, dry matter
- 25.5%
- 25.0% on the lamb.
- Calcium, dry matter
- 1.52%
- 2.17% on the lamb.
The cleaner of the two for single-animal feeding.
Both recipes declare 30% of their named meat and split it into meal and freshly prepared shares. Sweet potato at 30% and potato carry the starch with no cereal, dried peas and beet pulp finish the plant side, and both use chicken fat and chicken gravy. Whole linseed at 2% supplies omega 3.
Neither label declares moisture, so the dry matter figures assume 8%. Estimated carbohydrate is 48.9% of dry matter on the chicken and 46.7% on the lamb, close to the 46.2% typical of adult dry food.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
23.5%
13.5%
3%
7%
Dry weight
25.5%
14.7%
3.3%
7.6%
48.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
32.7%
59.4%
3.2%
4.6%
Pricing & size
- Price per kilo
- £2.64 (RRP)
- Pack
- 1.8kg
- A 15kg dog eats (our estimate)
- 215 to 260 g a day, 240 in the middle
- Cost per day, 15kg dog
- £0.63
About 240 grams a day for a 15kg adult as a rough estimate. Go by the dog's shape when you settle the scoop.
Budget end of the market for a dry food, and strong value for what is in the recipe.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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