Morrisons

Morrisons Complete: With Beef And Vegetables review

Name: Morrisons Complete: With Beef And Vegetables
Brand: Morrisons

27.3/100Poor

DryAdult

Flavour

An everyday own-label kibble in beef or chicken, and Poor on our scoring because nearly every entry names a category instead of an ingredient. Cereals lead, with one meat named at 4%. It is still a complete, fully supplemented food that many dogs eat contentedly for years.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Adults of every size, with tables from lap dogs to beyond 45kg
A dog with a beef or chicken preference, no real intolerance
Dogs that do better on less fat
Owners who want the vitamins and trace elements dosed in print

Worth watching

Only 4% of the meat attributed, so neither can carry a diet trial
The cereals are never named, so wheat cannot be ruled out
Calcium on the full side, from a cereal base with a heavy supplement

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

27.3/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyPoor

ValuePoor

The details

Dog fit

Listed for adult dogs of every size. The bag's tables are a start; portion to the waistline, not the scoop.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

With Beef 27.3
With Chicken 27.2

All two Poor. Typical dry food: Good.

Scoring cannot credit what a label refuses to say, and the two sit so close that the choice is about the meat on the front.

What's in it

CerealsEvery grain there is, none committed to.
Meat and animal derivatives25.5%A legal heading for any warm-blooded land animal.
of which beef4%A real declaration.
Vegetables5% dried peas
Oils and fatsSource not given.
Yeasts, seedsOnly in this recipe.
Minerals
Derivatives of vegetable originThe catch-all for processed plant leftovers.

Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as oxides and sulphates, each dosed.

Named ingredients

Cereals, Meat and Animal Derivatives (25.5% including 4% Beef), Vegetables (5% Dried Peas), Oils and Fats, Yeasts, Seeds, Minerals, Derivatives of Vegetable Origin

Against the range

Protein, dry matter: 22.8%; 22.0% in the chicken.
Carbohydrate, dry matter: 54.3%; 56.1% in the chicken.
Calcium, dry matter: 2.61%; 2.42% in the chicken.
Peas: 5% dried; 0.5% dried in the chicken.

The fuller of the two on paper.

Both recipes put cereals first and carry their meat as meat and animal derivatives at around a quarter of the food, with 4% pinned to the animal on the front. Oils and fats, minerals and derivatives of vegetable origin fill out the rest under category headings.

The additive block is identical and fully dosed: vitamins A, D3 and E, then six trace elements as oxides and sulphates. Where the two part company is the plant side, peas, yeasts and seeds.

Nutritional analysis

Declared analysis

Energy

325 kcal/100g

Estimated using Modified Atwater factors*

Protein

21%

Fat

Fibre

Ash

Moisture

Dry weight

Protein

22.8%

Fat

9.8%

Fibre

3.3%

Ash

9.8%

Carbs

54.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

28.6%

Carbs

46.1%

Veg

11.1%

Oils

Other

8.1%

Pricing & size

Price per kilo: £1.29 (RRP)
Pack: approx. 6.01 kg (not stated in the product name; this total weight is derived from Morrisons' own price-per-kg)
A 15kg dog eats: 180 to 360 g a day, 270 in the middle
Cost per day, 15kg dog: £0.35

Budget end of the dry market, though you still pay a little over what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.