

Lovejoys
Lovejoys Pure & Simple Grain Free Dry Adult: Scottish Salmon review
Few labels split their meat into dried and freshly prepared portions with a figure against each. Lovejoys Pure & Simple Grain Free does exactly that across all three of its recipes. One bag leads on turkey, one on lamb, one on salmon. No cereal appears in any of them, and the starch duty falls to dried potato and sweet potato, with herbs, fruit and joint extras behind. All three sit in our Good band, with the lamb a little ahead of the turkey and the salmon.
Our view
Likely to suit
Choosing between three animals is the easy part here, because everything behind the headline barely changes.
- Owners who want to know how much of the meat is dried and how much is fresh, since every bag prints both figures
- Dogs that are better without cereal, since the starch is potato, sweet potato and peas, all of it dried
- Rotation feeders, since moving between the bags changes the animal and nothing else
- Dogs with ageing joints, with glucosamine at 0.04% and chondroitin at 0.015% printed on every label
- Households feeding a larger dog, with all three recipes sold in a 12kg bag
Worth watching
Before you settle on a flavour, take a look at the half of the label all three bags have in common.
- Chicken oil and chicken digest appear in all three bags, so the chicken in this range goes further than the flavour names suggest
- Fish reaches into most of this range, because salmon oil is in the turkey bag and the lamb bag too
- None of the three declares a moisture figure, so the dry matter here works from the 8% kibble assumption
- Read the herb and fruit entries and the cranberry as finishing touches, since each sits at fractions of a percent
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Choosing between three animals is the easy part here, because everything behind the headline barely changes. Before you settle on a flavour, take a look at the half of the label all three bags have in common.
Dry
Adult
Toy, Small, Medium, Large, Giant
Salmon
The score, in context
All three come out in our Good band, alongside the broad middle of the adult dry shelf, with the lamb reading the strongest of them. These are close cousins rather than different foods, so the gaps come down to how much meat each bag declares and how much of the analysis the plant side ends up carrying. Pick by the animal your dog likes best, because the running order will not tell you much here.
What's in it
Ingredients, as declared: Salmon (36%) (Salmon Meal 25%, Freshly prepared Salmon 11%), Dried Potato (18%), Sweet Potato (18%), Chicken Oil, Dried Peas (5%), Alfalfa, Rapeseed Oil, Whole Linseed (2%), Chicken Digest, Brewers' Yeast, Minerals, Seaweed Meal, Herbs (0.14%) (Marigold, Rosemary, Fennel, Peppermint, Spinach, Thyme, Marjoram, Oregano, Parsley, Sage, Fenugreek Seeds, Comfrey leaves, Rubbed Mint, Green Tea), Prebiotic MOS (0.1%), Prebiotic FOS (0.1%), Fruit (0.1%) (Dried Pumpkin, Dried Carrots, Dried Apples, Dried Tomatoes), Glucosamine (0.04%), Yucca Extract (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%)
Named ingredients
Nutritional additives
- Vitamin A 24,500 IU - Vitamin D3 2,450 IU - Vitamin E 245 IU - Zinc Chelate of Amino Acid Hydrate 333mg - Zinc Sulphate Monohydrate 167mg - Manganese Sulphate Monohydrate 78mg - Cupric Sulphate Pentahydrate 40mg - Calcium Iodate 2.46mg/kg - Selenised Yeast (inactivated) 87mg - Mixed Tocopherols - Rosemary Extract
Ingredient notes
Every bag prints its meat as a split, and that is the detail worth having. The turkey declares 38% turkey, 23% of it turkey meal and 15% freshly prepared; the lamb declares 44%, split 26% meal and 18% fresh; the salmon declares 36%, split 25% meal and 11% fresh. In the oven most of the water in the fresh meat goes. That leaves the meal share doing the protein work, and on all three bags the meal is the bigger half.
The analysis is identical across the range at 28.0% protein and 16.0% fat, converting to 30.4% and 17.4% of dry matter once the assumed moisture is taken out. Estimated carbohydrate lands between 38.0% and 40.0% of dry matter, comfortably under the 46.2% typical of adult dry food. The plant side is doing less of the work here than it does in most kibble.
The binding is dried potato and sweet potato, with dried peas at 5% behind them and alfalfa for fibre. There is no cereal in any of the three bags.
The fats are where the recipes stop being quite so simple. All three take chicken oil as the main added fat and chicken digest as the palatant. That puts chicken in the lamb and the salmon as well as the turkey. Salmon oil turns up on the turkey and the lamb, with whole linseed alongside for plant omega 3. Read the list twice if you are running an exclusion trial, because the animal on the front is not the only one inside.
The joint entries are small and specific: glucosamine at 0.04% and chondroitin at 0.015%, with yucca extract at 0.02% for odour. The prebiotic pair here is mannan-oligosaccharides and fructo-oligosaccharides, 0.1% each. Their work is on the gut bacteria, not on the dog directly.
The herb blend at 0.14% runs to fourteen names, from marigold and rosemary through to green tea, and the fruit entry at 0.1% brings pumpkin and carrot alongside apple and tomato. Anything at that level is seasoning. What holds these recipes up is the meat above it and the mineral panel below. Zinc arrives twice there, 333mg as an amino acid chelate and 167mg as sulphate, with manganese at 78mg and selenium as an inactivated yeast at 87mg, each dosed in print.
How this variety differs
Salmon at 36%, split 25% salmon meal and 11% freshly prepared salmon, with dried potato and sweet potato level at 18% each. Whole linseed is at 2% here, the largest plant omega 3 share in the range. There is no separate salmon oil entry on this one. The marine oils come through the salmon itself.
Price and value
Farm Reared Turkey is £6.02 a kilo, Grass Fed Lamb £5.32 and Scottish Salmon £5.96, each sold in a 12kg bag.
For a 15kg adult dog in moderate condition, the daily portion is about 231 grams of the turkey, 235 of the lamb and 234 of the salmon. That works out at £1.39 a day on the turkey, £1.25 on the lamb and £1.39 on the salmon. The basis is an energy need of about 840 kcal a day, taken from the standard maintenance estimate of 110 × bodyweight^0.75. All three labels ask 180 to 300 grams for a dog between 10kg and 20kg, so trust the waistline over either figure.
Nutritional analysis
Declared analysis
28%
16%
3.2%
9%
Dry weight
30.4%
17.4%
3.5%
9.8%
38.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
39.6%
41%
5.8%
9.3%
4.3%
Pricing & size
- Pack size
- 12kg - £71.49
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.






