Lovejoys

Lovejoys Pure & Simple Grain Free Dry Adult: Farm Reared Turkey review

Name: Lovejoys Pure & Simple Grain Free Dry Adult: Farm Reared Turkey
Brand: Lovejoys

63.3/100Good

DryAdult

Flavour

Three grain-free kibbles, turkey, lamb and salmon, each printing its meat split into dried and freshly prepared with a figure against each. Few labels go that far. All three sit in our Good band, the lamb slightly ahead.

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Our view

Likely to suit

Owners who want to see how much of the meat is dried and how much fresh
Dogs better off cereal, on potato, sweet potato and peas
Rotation feeders. Swapping bags changes the animal and little else
Ageing joints, with glucosamine at 0.04% and chondroitin at 0.015% on every label
A larger dog, since every recipe comes in a 12kg bag

Worth watching

Chicken oil and chicken digest in all three
Salmon oil in the turkey and the lamb too
No moisture declared, so the dry matter assumes 8%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

63.3/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adults of every size. All three labels ask 180 to 300 grams for a dog of 10kg to 20kg; trust the waistline over the scoop.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Turkey

The score, in context

Grass Fed Lamb 66.3
Farm Reared Turkey 63.3
Scottish Salmon 63.3

All three Good. Typical dry food: Good.

Close cousins, with the lamb a little ahead because it declares the most meat; pick by the animal your dog likes best.

What's in it

Turkey: turkey meal, freshly prepared turkey38% (23%, 15%)The meal does the protein work once the oven takes the water.
Dried potato, sweet potato23%, 19%The heaviest starch load of the three.
Dried peas, alfalfa5% (peas)
Chicken oil, rapeseed oil, chicken digestChicken in a turkey bag.
Brewers' yeast, salmon oil, whole linseed1% (linseed)Salmon oil puts fish in as well.
Minerals
Herbs, fruit0.14%, 0.1%Seasoning quantities.
Prebiotic MOS and FOS0.1% eachFeed the gut bacteria.
Glucosamine, yucca extract, chondroitin, cranberry extract0.04%, 0.02%, 0.015%, 0.01%

Zinc twice over, as an amino acid chelate and a sulphate, with manganese, copper, iodine and selenised yeast, each dosed.

Named ingredients

Turkey (38%) (Turkey Meal 23%, Freshly prepared Turkey 15%), Dried Potato (23%), Sweet Potato (19%), Dried Peas (5%), Alfalfa, Chicken Oil, Rapeseed Oil, Chicken Digest, Brewers' Yeast, Salmon Oil, Whole Linseed (1%), Minerals, Herbs (0.14%) (Marigold, Rosemary, Fennel, Peppermint, Spinach, Thyme, Marjoram, Oregano, Parsley, Sage, Fenugreek Seeds, Comfrey leaves, Rubbed Mint, Green Tea), Prebiotic MOS (0.1%), Prebiotic FOS (0.1%), Fruit (0.1%) (Dried Pumpkin, Dried Carrots, Dried Apples, Dried Tomatoes), Glucosamine (0.04%), Yucca Extract (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%)

Against the range

Meat: 38%; 44% on the lamb, 36% on the salmon.
Carbohydrate, dry matter: 40.0%; Highest; the lamb is 38.0%.
Whole linseed: 1%; 2% on the salmon.

The starchiest of the three, and the one without seaweed meal.

Every bag prints its meat as a split between meal and freshly prepared, and the meal is the bigger half on all three. The analysis is identical at 30.4% protein and 17.4% fat in dry matter, with estimated carbohydrate between 38.0% and 40.0%, under the 46.2% typical of adult dry food. No cereal appears anywhere; dried potato, sweet potato and dried peas at 5% do the binding.

All three take chicken oil as the main added fat and chicken digest as the palatant, so chicken is in every bag. Glucosamine, chondroitin, two prebiotics at 0.1% each, a fourteen-herb blend and a fruit mix sit at the tail of each list.

Nutritional analysis

Declared analysis

Energy

363 kcal/100g

Protein

28%

Fat

16%

Fibre

3.2%

Ash

Dry weight

Protein

30.4%

Fat

17.4%

Fibre

3.5%

Ash

8.7%

Carbs

40%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40.3%

Carbs

47%

Veg

5.2%

Oils

Other

2.5%

Pricing & size